21st Century Learning and Teaching

Customer Lifecycle Overview
The customer lifecycle starts with a business getting a potential customer’s attention and covers the steps they go through until they become a loyal, returning customer.

There are generally five stages to the customer lifecycle:

Reach – This is the step where a customer will become aware of a product or service. Awareness can be through social media, advertising, webinars, online content, or the ever-important word-of-mouth.
Acquisition – At this stage, potential customers gain more information about the product or service. They might compare prices, read reviews, and try features before making a purchase.
Conversion – Consumers make the buying decisions at this stage. This could be a one-time purchase or the start of a subscription.
Retention – Once a customer has made a purchase, the next goal is to keep them as a satisfied customer who will continue using the product or service and make repeat sales.
Loyalty – This final stage is where customers become brand advocates. They aren’t only satisfied with the product or service but also recommend it to others.
Content creation shouldn’t just be targeted at reaching customers. It should also aim to keep them active, engaged users of your product or service. At every stage, curated content can play a role in how successful a customer relationship is.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=curation

 

https://gustmees.wordpress.com/?s=blogging

 

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Content+curation