By now, you should know that “content marketing” requires more than just well-written text to be effective. Incorporating elements of content writing, search engine optimization, and social media marketing, the key to getting more traffic is getting noticed—by your customers as well as the algorithms responsible for ranking your site in search results pages.
In order to get that attention, it’s important to use images strategically.
When implemented properly, images can complement and enhance your content, catch the interest of new readers, and improve your chances of getting found through organic searches.
Learn more:
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=SEO
Via Gina Tucker, Guillaume Decugis
Here at Scoop.it, we think adding a visual touch to your content is essential for maximum user engagement. No matter how thrilling or enticing your content may be, a memorable image will more likely stick in the minds of your readers, and captivate them to read your article in the first place.
Images have impact and you should use them. Jayson DeMers gives a lot of previous tips, including SEO tips, in this great post.
In particular, changing or modifying images can be very interesting when you repurpose or curate content. Changing a picture to add context to your audience will help engagement while making it also more personal.