'Content curation' in 21st Century Learning and Teaching

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Scooped by Gust MEES

Scoop.it!

From www.scoop-it.fr - April 23, 5:33 PM

Gust MEES's insight:

À l’ère du contenu numérique, où la capacité d’attention est plus courte que jamais, les spécialistes du marketing n’ont qu’une seule question : comment pouvons-nous créer un contenu qui résonne auprès du public et le persuade d’agir ?

Que vous soyez un marketeur chevronné ou un blogueur passionné, l’objectif ultime est de captiver votre public et le guider vers l’action.

Même si attirer un public sur votre site Web peut être un défi, ce qui est encore plus difficile est de capter son attention suffisamment longtemps pour la convertir. Heureusement, ce problème a une solution simple : l’optimisation du contenu.

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LongBchTherapy's comment, April 27, 6:09 AM

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Scooped by Gust MEES

Scoop.it!

From www.scoop-it.fr - March 12, 7:45 AM

Gust MEES's insight:

Chaque entreprise s’efforce d’accroître la notoriété de sa marque, et l’un des meilleurs moyens d’y parvenir est de fournir au public visé un contenu pertinent et informatif.

Étant donné que la création de contenu est un processus complexe et long, transmettre votre message au grand public et faire connaître votre marque peut être plus facile à dire qu’à faire.

La curation de contenu est une approche viable à considérer ici, car elle permet de gagner du temps et d’atteindre l’objectif sans que vous ayez à recruter une armée d’écrivains ou à passer des heures à essayer de créer un contenu perspicace à partir de zéro.

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Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - February 15, 6:24 AM

Gust MEES's insight:

Reaching out to younger audiences
If you want to achieve content optimization with young audiences, then it shouldn’t be too surprising that interactive content is a key component. With TikTok, Instagram, Snapchat and the like rife among the youth of today, a newspaper ad in black and white that your grandmother might have spotted when she was looking for garden center deals ain’t gonna cut it.

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Sos's curator insight, February 15, 6:32 PM

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Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - February 9, 4:19 PM

Gust MEES's insight:

In today’s fast-paced digital landscape, content reigns supreme as the lifeblood of modern business. From captivating blog posts to engaging social media updates, the relentless demand for fresh and compelling content is a driving force behind success in the digital world.

It’s not just about creating content, though; it’s about understanding the dynamic lifecycles and harnessing the power of analytics to fuel your business’s growth.

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Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - November 8, 2023 2:20 PM

Gust MEES's insight:

How do you avoid getting stuck in the loop of content creation without losing out on branding?

The answer is to leverage content curation. This post is all about how content curation will help you become a trusted authority, boosting traffic, engagement, and sales. Dive in to learn more.

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New Era Education's curator insight, November 11, 2023 1:19 AM

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Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - October 13, 2023 2:46 PM

Gust MEES's insight:

Do you want to know if your content curation strategy is successful? If you’re a business owner or marketer, the obvious answer is “Yes!”

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged.

People decide whether or not they like a company based on the content they produce. High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business.

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ashish kumar jha's curator insight, October 14, 2023 12:57 AM

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Scooped by Gust MEES

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From blog.scoop.it - September 15, 2023 8:48 AM

Gust MEES's insight:

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Reignewz's comment, October 10, 2023 12:55 AM

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Scooped by Gust MEES

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From blog.scoop.it - August 22, 2023 5:15 PM

Gust MEES's insight:

Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. When done right, content curation lets you create high-quality content with unique combinations of insights and information that contextualize a topic by offering new perspectives.

When you feed your audience the kind of content they demand through careful curation, they won’t have to deal with information overload. Ultimately, this will help you build credibility and stay competitive.

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Scooped by Gust MEES

Scoop.it!

From blog.scoop.it - August 11, 2023 4:34 PM

Gust MEES's insight:

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance.

Not to mention that in the modern business world, your employees and team members need and want to work with the kind of technology that makes their lives easier and their jobs more rewarding. Simply put, automation can have significant positive effects on your organization as a whole.

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful.

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Scooped by Gust MEES

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From blog.scoop.it - August 3, 2023 9:06 AM

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From blog.scoop.it - July 28, 2023 7:25 AM

Gust MEES's insight:

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue.

No wonder 86% of B2C marketers believe content marketing is a key strategy.

Apart from being a powerful channel for generating new business opportunities, content marketing comes with another big advantage — it’s 62% less expensive than traditional marketing. So, even if your marketing budget is modest, you can always rely on content to help you grow your business without breaking the bank in the process.

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