Blog Branding 101: A Guide on Building a Brand for Your Blog and How to Do It | 21st Century Learning and Teaching | Scoop.it

What Is Branding Your Blog?
It’s important that the basic idea is understood first. There’d be no point in showing you how to use UCaaS mechanisms if you didn’t first know the answer to the question “what is UCaaS?”

Branding, in the context of your blog, describes the process of overhauling decision-making around every aspect to form a cohesive, recognizable digital footprint. 

Every aspect of your blog, from its name to its look, from its content to its tone, should feel as though they form a greater, overarching narrative.

Failure to do this often ends up with the blog, as a whole, feeling disconnected and fragmented. When this happens, people who would otherwise be avid readers see your work as uneven, and less reliable.

When this happens, they’ll be on the lookout for something else, and you risk losing their readership to a more well-thought-out blog.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=curation

 

https://gustmees.wordpress.com/?s=blogging

 

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging