"All business communication textbooks aren't the same. Here's proof."
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onto Teaching a Modern Business Communication Course
The Myth That All Business Communication Textbooks Are Basically the Same
How many times have you heard an instructor say, “It really doesn’t make much difference which textbook I adopt. They’re all basically the same?”
Let’s examine the validity of this statement by taking a look at business communication textbooks by author team Bovee and Thill. Are their textbooks significantly different from other texts on the market? The answer is “yes,” on a number of levels.
- Market-leading innovation. For more than three decades, Bovee and Thill texts have pioneered coverage of emerging trends and their implications for business communication. Bovee and Thill were the first authors to introduce social media to business communication textbooks. When some other textbooks were just starting to mention innovations such as blogging, for example, Bovee and Thill had already progressed to the profound changes these tools bring about, with unique content such as the social communication model and the nine compositional modes for electronic communication.
Bovee and Thill’s business communication textbooks continue to lead the field with unmatched coverage of communication technologies, reflecting the expectations and opportunities in today’s workplace. In a recent survey of the top five business communication textbooks written by other authors, surprisingly, those texts included fewer than 25% of the 84 terms listed in the survey.
Bovee and Thill will be the first authors to cover mobile business communication in their 2015-2016 editions. They explain how mobile technology is literally revolutionizing business communication. To quickly see the stark contrast of a Bovee and Thill text and a book you may be using, take this quick test about mobile business communication coverage. Also learn why you should teach your course within a mobile context by 2015-2016.
- Up-to-date coverage that reflects today’s business communication practices and employer expectations. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years, even to the point of altering how people read and how messages should be constructed. To prepare students for today’s workplace, the business communication course needs to address contemporary skills, issues, and concepts, and Bovee and Thill do.
- Practical advice informed by deep experience. Beyond the research and presentation of new ideas and tools, Bovee and Thill are among the most active and widely followed users of social media in the entire field of business communication. They don’t just write about new concepts; they have years of hands-on experience with blogging, content curation, search technologies, and other important tools. They are active participants in more than 45 social media sites.
- Engaging coverage of real companies and contemporary issues in business communication. From chapter-opening vignettes to model documents to student activities, Bovee and Thill texts emphasize companies and issues that students already know about or are likely to find intriguing. For example, cases in recent editions have addressed location-based social networking (the business communication implications of the FourSquare game app), employer restrictions on social media, and the use of Twitter in the job-search process.
Cases and exercises include microblogging, blogging, texting, emailing, social networking, web writing, portfolio building, as well as writing letters, memos, and reports. Is your text comparable in its variety of assignments that students are now expected to handle on the job?
- Integrated learning. In sharp contrast to texts that tack on coverage of social media and other new topics, Bovee and Thill continually revise their coverage in order to fully integrate the skills and issues that are important in today’s workplace. This integration is carried through chapter-opening vignettes, chapter content, model documents, end-of-chapter questions, communication cases, and test banks to make sure students practice the skills they’ll need, not just read about them in some anecdotal fashion.
- Added value with unique, free resources for instructors and students. From the groundbreaking Real-Time Updates to Business Communication Headline News to Bovee and Thill’s videos for instructors, pictorial gallery, slide presentations, Twitter activity, Teaching Business Communication groups on Facebook and LinkedIn, their Ultimate Guide to Resources for Teaching Business Communication, and their@Bovee & Thill's Online Business Communication Magazines Bovee and Thill adopters can take advantage of an unmatched array of free resources to enhance the classroom experience and keep course content fresh.
Order examination copies of Bovee and Thill texts today! If you're using a text other than one written by Bovee and Thill, we guarantee you'll see the difference! Join the thousands of other instructors who have already made this discovery.