Public Relations & Social Marketing Insight

The perfect opportunity you keep picturing in your head? That’s your ego protecting you from change — the feeling of pain and failure that is deliberate practice and experimentation.

There’s no question that self-education has never been easier.We can consume countless blog posts, articles, books, videos, TED talks, and Reddit AMAs. We take MOOCs, and can study along with course syllabuses from Ivy League universities. It’s awesome. And best of all, no one can criticize effort spent on becoming informed.

But there is a dark side to this glut of free information. It’s enabled a whole industry of self-help gurus, life coaches, and social media marketers to sell snake oil to the masses, tricking people–people who genuinely want to improve their lives–into thinking they can get something for nothing.

I would never discourage someone from learning, especially extra-curricular learning. I’ll just say that it’s only an education (in the schooling vs. education sense of the word) if that learning is turned into knowledge....