Pharma: Trends in e-detailing
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Pharma: Trends in e-detailing
Learn what is happening in e-detailing
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6 Surprising Trends Shaping the Future of Pharma - The Medical Futurist

6 Surprising Trends Shaping the Future of Pharma - The Medical Futurist | Pharma: Trends in e-detailing | Scoop.it
“We don’t want to miss the train of digital health” is a phrase I often hear from pharmaceutical companies. However, there are no trains to catch anymore. Disruptive healthcare trends are the futuristic spaceships many pharma companies don’t even see flying above them. If pharma doesn’t prepare for the coming waves of change, it won’t …

Via Lionel Reichardt / le Pharmageek
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Top 10 Pharmaceutical Companies 2016

Top 10 Pharmaceutical Companies 2016 | Pharma: Trends in e-detailing | Scoop.it
The global prescription pharmaceuticals market was estimated to be USD 1,114 billion in 2015. The market is mature and highly consolidated. The top-10 pharmaceutical companies in this market had share of over 30% in 2015. These companies are large and established organizations that are primarily located in U.S. and Europe. They offer drug products for…

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Future trends in pharma marketing 2016 copie

What are the new trends in healthcare marketing Where do our customers stand What key opportunities lie ahead What challenges to expect
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Merck Survey: 4 out of 5 doctors say mobile technology is changing the office visit

Merck Survey: 4 out of 5 doctors say mobile technology is changing the office visit | Pharma: Trends in e-detailing | Scoop.it
As the focus in healthcare continues to shift towards efficiency and value, doctors say they consider themselves well-equipped to keep up with demands thanks to digital technology and information tools, according to a new survey by Merck Manuals.

Via Richard Meyer
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Sandoz HACk – Healthcare Access Challenge

At Sandoz we believe that the biggest changes often come from amazing, small ideas. Sometimes, the only difference between a good idea and a great idea is a little bit of support. That is where Sandoz HACk comes in – the Healthcare Access Challenge.
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Pharma's access to docs declines as nonpersonal promotion increases

Pharma's access to docs declines as nonpersonal promotion increases | Pharma: Trends in e-detailing | Scoop.it
Sales reps are now more likely to engage with physicians through nonpersonal promotion than in-person visits with doctors at their offices, a ZS report finds.

Via COUCH Medcomms
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How Poor mHealth App Usability Limits Patient Engagement

How Poor mHealth App Usability Limits Patient Engagement | Pharma: Trends in e-detailing | Scoop.it
New research shows poor mHealth app usability, which in turn limits patient engagement and chronic disease management.

mHealth apps might not be all they’re chalked up to be, especially in the realm of patient engagement and chronic disease management.

In a data brief published by the Commonwealth Fund, researchers explain how most mHealth apps have low design quality, making them essentially unusable for many patients.

The researchers, led by Urmimala Sarkar, MD, MPH, conducted an observational analysis using 11 high-rated diabetes, depression, and caregiver apps. The team asked 26 patient and caregiver participants to complete a set of tasks intended to indicate the app usability.

Overall, these apps showed significant interface design problems. The buttons were not large enough for patients, and most apps lacked instructions for easier navigation.

The apps also lacked contextual information explaining to patients why certain data entry points were important.

Limited patient education often keeps patients from fully understanding their chronic illnesses, thus keeping them from full engagement. When the tested apps did not explain to diabetics why they may want to review a past meal, the apps kept those patients from fully understanding the implications of their disease.


Via Giuseppe Fattori
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Dragging Pharma Into the Digital Age

Dragging Pharma Into the Digital Age | Pharma: Trends in e-detailing | Scoop.it
The technology in machines such as gene sequencers and bioreactors keeps advancing, but devices rarely talk to each other.

Via Lionel Reichardt / le Pharmageek
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Digital's Place in the Pharma Marketing Mix

Digital's Place in the Pharma Marketing Mix | Pharma: Trends in e-detailing | Scoop.it
The rush to digital will continue at a fast clip, but marketers need to reacquaint themselves with their brands' audiences.
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Five Ways Pharma Can Benefit From Digital Health Technologies | Digital Health Marketing

Five Ways Pharma Can Benefit From Digital Health Technologies | Digital Health Marketing | Pharma: Trends in e-detailing | Scoop.it
Healthcare has been understandably late to the widespread adoption of digital technology.
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GSK looking to build gamification into pharmacy digital experience

GSK looking to build gamification into pharmacy digital experience | Pharma: Trends in e-detailing | Scoop.it
The coming together of healthcare giants Glaxo Smith Kline and Novartis to create a consumer health care division will see the company trying new digital i
Via Philippe Marchal, Lionel Reichardt / le Pharmageek
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Microneedle Patch for Painless Monitoring of Drug Intake

Microneedle Patch for Painless Monitoring of Drug Intake | Pharma: Trends in e-detailing | Scoop.it
A collaboration between researchers at the University of British Columbia and Paul Scherrer Institut in Switzerland has developed a microneedle device for drug monitoring. The device is in a form of a patch that’s stuck onto the skin, painlessly pushing microneedles through to sample the interstitial fluid.
Via Philippe Marchal
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The Best in B2C Pharmaceutical and Health Care Content Marketing 

Pharmaceutical and healthcare companies have a huge opportunity to be the go-to-source of information people around the world are searching for.
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Infographic: Only 10% of Docs Prefer Info Direct from #Pharma to Make Treatment Decisions

Infographic: Only 10% of Docs Prefer Info Direct from #Pharma to Make Treatment Decisions | Pharma: Trends in e-detailing | Scoop.it

How pharma distributes information to doctors is changing as rapidly as how doctors prefer to receive and process such information.


Via Pharma Guy, Lionel Reichardt / le Pharmageek
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Pharma Guy's curator insight, November 11, 11:12 AM

Does this include "off-label" information? If so, I understand now why most pharma presenters at the recent FDA off-label hearing focused more on communicating off-label info to payers than to HCPs.

 

P.S. MSLs and KOLs are important sources of info for docs and these sources are controlled by pharma; i.e., not independent sources of information.

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Which Type of Paid Digital Media is Right for My Healthcare Advertising

Which Type of Paid Digital Media is Right for My Healthcare Advertising | Pharma: Trends in e-detailing | Scoop.it

From PPC ads to social network advertising, deciding which type of paid digital advertising to use for your next healthcare marketing campaign can be a challenge.

This guide covers the three most important types of paid digital advertising to help you decide which is right for your marketing needs:

PPC (Pay-Per-Click)What PPC is

PPC ads are a type of advertising in which advertisers pay a fee onlywhen someone clicks on their ads. Search engine advertising, like Google AdWords, is one of the most popular types of PPC ads.

When to use PPC

If your practice doesn’t rank highly in Google search engine results, PPC ads can help close the gap.

Organic search engine optimization takes time. PPC ads provide immediate results. PPC ads like Google AdWords also provide a plethora of digital data about the ad’s performance and keyword success.

You can use this feedback to adjust your ad’s message, the time of day the ad is shown, and narrow down the geographic region. For example, let’s say your urgent care practice wants to reach more mothers searching for urgent care for their children.

Using feedback from the campaign you’ll be able to narrow down which keyword phrases are most popular with your target audience (e.g., “urgent care children” versus “urgent care “pediatrician”) and adjust your campaign accordingly for maximum ROI.

RetargetingWhat Retargeting is

Retargeting is a type of advertising that utilizes “cookie-based technology” to track target customers who click on one of your paid ads or visits a specific page on your website.

You place a piece of code on your website that drops an anonymous browser cookie. Later, when your visitor browses other websites, the cookie will tell your retargeting provider to show an ad for your healthcare practice.

Retargeting is highly effective since it focuses your advertising spend on potential patients who have already demonstrated an interest in your practice.

When to use Retargeting

For most websites, only 2 percent of visitors convert into customers, clients or patients;retargeting allows you to stay in touch with the other 98 percent. Retargeting is great for advertising campaigns with KPIs like new patient online appointments or sign-ups for a blood drive event.

If a potential patient or donor visits the sign-up page but fails to submit the form, you can use retargeting to continue advertising to the prospective patient in an effort to bring him or her back to your website and complete the sign-up form

Social Network AdvertisingWhat Social Network Advertising is

With Facebook’s estimated social media advertising predicted to top $11 billion in revenue by 2017, according to the Marketing Tech Blog, social network advertising is big business. That’s in part because social network advertising allows businesses, including healthcare providers, to find new potential clients, customers, and patients by using social network user’s own information to identify possible interest.

Rather than relying on keyword searches to identify user intent, social media advertising can build your brand awareness with prospective patients before they even begin to search.

When to use Social Network Advertising

While paid search (e.g., PPC ads) is great for driving visitors to your website based on search intent, what if no one ever searches for your search terms, or if the most effective search terms are too expensive for your practice to bid upon?

What if you just want to build brand awareness around your healthcare practice? In both cases, social network advertising is the best option since it allows for advanced targeting, provides reliable conversion tracking, and works equally great on mobile devices and desktops.

You can target prospective patients by interest, behavior, connections, and “lookalikes” (reaching new people who have the same profile characteristics as people who already care about your business)


Via Plus91, Rémy TESTON, Lionel Reichardt / le Pharmageek
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Will eDetailing Spell the Death of Traditional In-person #Pharma Sales Details?

Will eDetailing Spell the Death of Traditional In-person #Pharma Sales Details? | Pharma: Trends in e-detailing | Scoop.it

Big pharmaceutical companies have found replacements for the army of sales representatives they've laid off in recent years: digital sales tools that seek to sell doctors on drugs without the intrusion of an office visit

 

"You can't eat the orange and throw the peel away - a man is not a piece of fruit," says Willy Loman in Act 2 of Death of a Salesman. Today, many pharma sales reps may be feeling like tossed peeled fruit.

 

eDetailing in one form or another seems to be making a comeback since the recession hit the drug industry in 2007 and 2008 (see chart on right). I'm not really sure which is the "chicken" and which is the "egg"; ie, whether an uptick in adoption of eDetailing technology lead to the recent layoff of pharma reps or if reps were laid off because of the economy and subsequently replaced by machines.

 

Despite the title of this post, reports of the death of pharma "salesmen" may be somewhat exaggerated and not all sales reps can be replaced by machines.


Via Pharma Guy, ILO's Communications, Pharmacomptoir / Corinne Thuderoz, Lionel Reichardt / le Pharmageek
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Johnson & Johnson Innovation Aims to Develop Breakthrough Medical Device Technologies

Johnson & Johnson Innovation Aims to Develop Breakthrough Medical Device Technologies | Pharma: Trends in e-detailing | Scoop.it

Johnson & Johnson Innovation LLC (JJI) announced the creation of the Center for Device Innovation at Texas Medical Center (CDI @ TMC), a broad, new collaboration between JJI and TMC that aims to accelerate end-to-end development of breakthrough medical devices.


Via Pharma Guy, Philippe Marchal
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Pharma Guy's curator insight, October 18, 1:06 PM

Related article: “Johnson & Johnson Expands Its Membership in the Digital Innovation Club”; http://sco.lt/65ScEr

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Prescription Plan Exclusion Lists Grow at Patients’ Expense – Celgene

Prescription Plan Exclusion Lists Grow at Patients’ Expense – Celgene | Pharma: Trends in e-detailing | Scoop.it
Pharmacy benefit managers are excluding more therapies from their plans, limiting treatment options for patients. Discover why this approach is a misguided.

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Embracing digital transformation in the Pharma and Healthcare sectors

Embracing digital transformation in the Pharma and Healthcare sectors | Pharma: Trends in e-detailing | Scoop.it
Digital technology has increased the pace of change in consumer and patient expectations, but most pharma and healthcare organisations haven’t moved quickly in response.
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Why multichannel is not an in/out option

Why multichannel is not an in/out option | Pharma: Trends in e-detailing | Scoop.it
Multichannel, long a hot topic for pharma, continues to stimulate more debate than an EU referendum. But as models of communication evolve in time with digital revolution, multichannel is not an in/out choice - it's the real world. Pharma is slowly making progress, but excellence? It's not a familiar experience.
Via Philippe Marchal, Lionel Reichardt / le Pharmageek, eMedToday
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7 Habits of Highly Effective Pharma Sales Reps (Pharma Sales and Marketing Trends)

7 Habits of Highly Effective Pharma Sales Reps (Pharma Sales and Marketing Trends) | Pharma: Trends in e-detailing | Scoop.it
We’ve searched the web and curated these 7 habits of highly effective pharma sales reps, to help you to meet the challenges of the new healthcare environment.
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iPad and Tablet Use in Detailing: Where Pharma is Going Wrong | Thought leadership and innovation for the Pharmaceutical Industry - EyeforPharma

iPad and Tablet Use in Detailing: Where Pharma is Going Wrong | Thought leadership and innovation for the Pharmaceutical Industry - EyeforPharma | Pharma: Trends in e-detailing | Scoop.it
The hardware is an important factor, but is your sales force utilizing these to gain a strategic advantage or are they using it more as a glorified PDF viewer?
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The Average App Loses More Than 75% Of Its Users After One Day - The bad news … the majority of apps have a day to prove their worth.

The Average App Loses More Than 75% Of Its Users After One Day - The bad news … the majority of apps have a day to prove their worth. | Pharma: Trends in e-detailing | Scoop.it
A week is a long time in politics. In terms of app retention rates, seven days is a lifetime.

 

Most apps have a shelf life of less than a week. An app now has to hit the ground running, build an audience and—hopefully—be useful enough to warrant repeat use.

For developers who have devoted blood and sweat to a project, seven days is a poor return on their investment. The good news is that the number of installs is still going to grow in the next four years, according to IDC. The bad news … the majority of apps have a day to prove their worth.

A report by mobile marketing company Appboy said that less than 25% of people return to an app the day after initial install.

Appboy’s Spring 2016 Mobile Customer Retention Report analyzed data from 300 apps coupled with 300 million user profiles to break down day-to-day retention rates, with the intention being to provide developers or brands with an insight into how likely it would be that people would return. Apps on Appboy’s platform with a monthly active user figure of 5,000 through November 2015 to March 2016 were studied.


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12 Big Pharma Stats That Will Blow You Away -- The Motley Fool

12 Big Pharma Stats That Will Blow You Away --  The Motley Fool | Pharma: Trends in e-detailing | Scoop.it
Big Pharma means big numbers -- usually. But there are some small numbers that are fascinating, too.

Via Richard Meyer, eMedToday
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Five Ways Pharma Can Benefit From Digital Health Technologies

Five Ways Pharma Can Benefit From Digital Health Technologies | Pharma: Trends in e-detailing | Scoop.it
Healthcare has been understandably late to the widespread adoption of digital technology. Extremely restrictive regulations, the presence of multiple key stakeholders, a slow-to-adopt culture and other challenges distinguish healthcare from the retail and finance sectors, which have flourished with their implementations of digital technologies. But pharmaceutical companies (pharma) inhabit a unique position, situated between patients, prescribers and payers, allowing them to gain maximum benefits from a wide array of digital offerings.
Via Alex Butler, Rémy TESTON, Philippe Marchal, Lionel Reichardt / le Pharmageek, eMedToday
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