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Ici on parle de marketing digital et d'industrie pharmaceutique...parfois les deux en même temps.
Curated by
Lionel Reichardt / le Pharmageek
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![Clinicians' expectations of Web 2.0 as a ... [J Med Internet Res. 2012] - PubMed - NCBI | PHARMA GEEK | Scoop.it](http://img.scoop.it/9lqlQIzGYWn0QjkJeI-iczl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
PubMed comprises more than 22 million citations for biomedical literature from MEDLINE, life science journals, and online books. Citations may include links to full-text content from PubMed Central and publisher web sites.
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Lancement de dmdpost.com la toute nouvelle plateforme d'évaluation et de recommandation d'applis santé. L'occasion pour dmd Santé de dresser le portrait du mobinaute santé français.
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Mobinaute santé, qui es-tu ?
Avec 7 millions de Français de 18 ans et plus surfant sur la santé à partir d’un smartphone et/ou d’une tablette, la santé mobile (ou ...
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Rescooped by Lionel Reichardt / le Pharmageek from Pharmabook |
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JAMA Network | JAMA Dermatology | Perspectives on Acne: What Twitter Can Teach Health Care Providers
Via Philippe Loizon
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Rescooped by Lionel Reichardt / le Pharmageek from Pharmabook |
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To maximize impact from deploying iPads to the sales field, pharma companies need to give HCPs new and relevant things they can use in their practices.
Via Philippe Loizon
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Rescooped by Lionel Reichardt / le Pharmageek from Cancer Contribution |
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Rose Magazine a demandé à ses lectrices d’imaginer une communication sans tabou sur la maladie
Via Giovanna Marsico
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Scooped by Lionel Reichardt / le Pharmageek |
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A term called gamification has taken UX by storm over the past few years, a trend likely spurred by Foursquare's success with badges.
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The reimbursement environment in Europe - Articles In our market access themed month, Sophia Tickell comments on the reimbursement landscape in healthcare across Europe. For decades, Europe's labs and R D centres produced world-beating innovation.
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Ilumens-Octarina, un des finalistes des Awards des e-virtuoses 2013 dans la catégorie Serious Game Santé grâce au jeu Born To Be Alive. Informations et prépa...
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Suggested by meds4all |
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Infographie sur les pilules contraceptives, leur composition et les facteurs à risques
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Scooped by Lionel Reichardt / le Pharmageek |
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La société biopharmaceutique belge UCB et IBM ont annoncé jeudi l’achèvement de la phase initiale d’un projet visant à exploiter la puissance de la science analytique pour aider les médecins à personnaliser les soins apportés aux personnes...
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Rescooped by Lionel Reichardt / le Pharmageek from Digital marketing pharma |
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Pharma gets social Novartis has content, but no engagement - Articles In his latest article, Daniel Ghinn takes a look at Novartis' social media channels and questions whether there is a missed opportunity for the pharma company as it is not using...
Via Olivier Delannoy
Mat Beca's curator insight,
May 17, 4:04 PM
Comment générer de l'engagement pour la pharma? La réponse n'est pas ici mais c'est vrai qu'il y a une opportunité à saisir...
hugh mcclung's curator insight,
May 17, 8:07 PM
Summary statement
"For Novartis, the message is highly controlled. If in the past, pharma communication was a one-way dialogue via glossy brochures with little opportunity for stakeholders to respond, the digital age of healthcare engagement appears to have bypassed Novartis, at least as far as its corporate communications activities go"
Pharma need to enter the patient engagement. One recent quote
" Patient Engagement is the Bigest BlockBuster Drug of the Century"
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Seuls 2 millions d'ordinateurs ont été écoulés au premier trimestre. La situation s'aggrave. Sur les trois premiers...
Mat Beca's comment,
Today, 8:10 AM
C'est clair que sortir windows 8 alors que beaucoup d'entreprises sont en train de basculer sur le 7. ça n'aide pas ^^
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Tests, évaluations, comparatifs, news et dossier sur la santé
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Evolution du nombre d'internautes en Europe entre 2011 et 2012 selon comScore. (Nombre d'internautes en Europe | @scoopit http://t.co/y4TBEp9pVa)
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Rescooped by Lionel Reichardt / le Pharmageek from Pharmabook |
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Image: Manager Web/Flickr There is an increasing interest in the quantified self movement and personal analytics. Some of the stuff that Stephen Wolfra
Via Philippe Loizon
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Rescooped by Lionel Reichardt / le Pharmageek from Pharmabook |
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Last weekend the 4th Conference on Quantified Self took place in Amsterdam. Quantified Self is a movement or direction of thought that summarizes many aspects of datarization of the live of people ...
Via Philippe Loizon
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Si les dépenses de promotion de l’industrie pharma sont restées stables en 2012, elles s’orientent clairement vers les supports de communication web, au détriment de la… (L'industrie #pharmaceutique investit sur la communication #digitale:
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69% des Français sont atteints d’une maladie chronique ou ont un proche qui en souffre actuellement ; Pourtant, près d’un Français sur deux se déclare mal informé sur les causes des maladies chroniques (58%), sur le dépistage (48%) ou encore les...
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Une équipe de médecins, pharmaciens et informaticiens a conçu un logiciel qui traque les commentaires des internautes sur leur prise de médicaments.
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IMS Health and Remedy Informatics Announce Real-World Evidence Collaboration. http://t.co/PuKfVNknGZ
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Researchers from PlaceboEffect.com are raising funds through Indiegogo to create an app that administers a virtual placebo. No pills, no doctors — just pictures.
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Le Blog Serious Game Santé. Le Serious Game Santé vu par GENIOUS Interactive, concepteur et producteur de Serious Games.
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma in Emerging Markets |
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Stepping up its battle for cheaper medicines, the Indian government yesterday issued the Drug Price Control Order 2013, which will bring down the prices by up to 80 percent.
Via Aleksandra Misiorowska
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Rescooped by Lionel Reichardt / le Pharmageek from e-santé,m-santé, santé 2.0, 3.0 |
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Les différents Ordres autorisent les professionnels à communiquer avec un site internet santé, en toute déontologie. Voici notre dossier méthodologique.
Via nathalie de l'amfe
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