To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Should you share your decision publicly? Dove and Brandtech Group tried that approach. Was it the right choice? #AI #Marketing #PR

I don't claim to be a perfect writer, but have found certain frameworks, metaphors, aphorisms, and various other forms of advice that I find myself returning to when I struggle with writing. #writing #content

The main challenge facing marketers in 2024 might not be a new one. The idea of marketing as a standalone department is crystallized in popular culture. #marketing #marketingdepartment #marketingroi

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content. #content #innovation #creative #curiosity

Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape. #google #emailmarketing #b2bmarketing

According to Boathouse’s third annual “CEO Survey on Marketing and the CMO” published this week, CEOs’ perception of CMO performance and marketing is shifting to a more favorable one.

How To Create Killer Content Today, there is a never-ending flow of “content” and “thought leadership” available for B2B companies. Thoughtfully created and properly targeted content can be evergreen and attract new clients to your business. #contentmarketing #thoughtleadership #B2B #marketingexpert

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year. #marketingtrends #b2bmarketing #marketingfreelancer @yourmarketerllc

How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions. #marketing #AI #AIMarketing

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales. Stop focusing on only the last action! #CMO #CFO #B2bmarketing #marketingfreelancer

For the aspiring CMOs out there, here's one CMO's best advice. My favorite: Don't be afraid to pivot. #marketingleadership #CMO #marketingadvice

Here are four critical steps to focus on to share the right KPIs instead of relying on vanity metrics with your CFO.

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report. #b2bmarketing #marketingbudget #marketingKPI #marketingcontent

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling. #AI #Content #Marketing #PR

The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad #content.

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a #podcaststrategy that works for your #contentmarketing and #businessgoals.

B2B marketers find LinkedIn a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice. #LinkedIn #LinkedInAd #socialmedia #paidsocialads

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization. #content #contentmanagement #marketing

What metrics are better than downloads? This article highlights an old marketing metric that's back in a new way for 2024 – and how you can start tracking it. #markretingROI #marketingmetrics #analytics

Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips. #contentmarketing #writing #marketing @yourmarketerllc

New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do. #marketing #CEO #CMO #marketingROI #marketingfreelancer

It is no surprise to know that research finds marketing is not aligned operationally. But the study’s takeaways miss what you need to do to fix that. We have a thought. #marketingcontent #marketing #marketingROI #marketingfreelancer

Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience. #contentmarketing #editing #writing #marketing @yourmarketerllc

Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.