Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Academia de Branding. Informar y Formar sobre la creación y gestión de marcas.

Defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those answers fit together.

Articles traitant de Part IV écrits par nikevsunderarmour

Academia de Branding. Informar y Formar sobre la creación y gestión de marcas.

Most writers will encounter four commonly used writing style guides: AP style, Chicago style, APA style and MLA style.

Detalle del último apartado del capítulo 3 de “Pilares del contenido” dedicado a la Guía de estilo.

No sé si es el mejor momento para lanzar un libro, pero sí sé que ahora las empresas necesitan recursos para que su equipo se mantenga cohesionado. Llámalo recurso, documento, entregable... para mí, es un

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A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand.

Building and maintaining an authentic brand voice is key for businesses on social media. We break down some ways you can achieve this.

Your brand's social media voice & tone sets the stage for how customers perceive and interact with your company. But what are best practices surrounding social media voice & tone? What companies are doing a great job? How can you discover what's right for your brand? Matt Solar gives tips and actionable steps.

Effective style guides are essential for establishing brand consistency. Use our free style guide template and this post to create yours efficiently.

Las guías de estilo son un documento muy periodístico, pero igual de útil para empresas generadoras de contenidos. En ellas se define la voz y el tono con los que se han de crear las

Want to pin down a consistent way of speaking to your audience? Check out this training guide. 

It can be difficult to control how you sound on the internet. Even when setting out with the best intentions, it’s extremely easy to lapse into cliched communication styles, making your message sound inauthentic. Memes, slang and colloquialisms often blend together in this expansive sea of information. This can cause people to take on inconsistent …

Learn why your brand needs a style guide and what to include, and be inspired by three top-notch brand style guides – Content Marketing Institute

Whether you have multiple people writing your social updates or you do it all yourself, here’s how you can create your own style guide and stay consistent!