Neuromarketing Web Design: Connect To Visitors Brains In 15 Ways
Learn how web design can affect your brain when you see these:
- Testimonials
- Endorsements
- Social media shares
- Social media widgets
- Trust seals
- Numbers of Happy Customers
- Most Popular Best Seller
- Studies and Stats
- As Seen in Press Mentions
- Reviews
- Plans and Pricing Pages
- Limited Supply
- Early Bird Registration, Countdown Clocks
- Trial periods, free samples
- Colors and action
It's fascinating. Click for details and examples.
Quote:
"Remember, 100% of your target audience has brains. B2B or B2C, lead generation, or ecommerce, it doesn’t matter. Keep those brains in mind in your marketing. And as consumers, we should be aware of how marketers are taking advantage of our own biases."
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Love "neuromarketing" and of the tactics Peg mentions I've used:
* Testimonials. & Endorsements.
* Social Media.
* Trust Seals.
* Counters and thermometers (numbers of happy customers).
* Best Sellers (one of my favs).
* As Seen In mentions (loved it when Oprah got anywhere near our stuff).
* REVIEWS (very important).
* Plans and pricing (or shipping) page especially at holidays.
* Limited supply and EXCLUSIVE.
* Deadlines, free trail, gifts with purchase.
So great list and Scoop by @Peg Corwin.
