consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Is the idea of "brand" constant or evolving?

Is the idea of "brand" constant or evolving? | consumer psychology | Scoop.it

"A brand used to be what we told you. Today, it is what consumers tell each other. A brand used to be what we told you. Today, it is what consumers tell each other...."

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'Pester power' grows up | WARC

'Pester power' grows up | WARC | consumer psychology | Scoop.it

Children are more influential than ever in their parent’s purchase decisions as gender roles and relationships change in families, new research shows ..."

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It's time to retire the ‘blundering dad’ stereotype

It's time to retire the ‘blundering dad’ stereotype | consumer psychology | Scoop.it

"The 'blundering dad' stereotype on TV and beyond isn't just hurting dads; it's hurting moms too. And it's high time it retired...."

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The Definition of Advertising Has Never Been More Unclear

The Definition of Advertising Has Never Been More Unclear | consumer psychology | Scoop.it

"For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the agency of record’s account team..."

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