Social Influence... Via Fabrice, Francois Trouillet, michel verstrepen 
When Facebook converted all business pages to the new Timeline design in March, entrepreneurs w... Via Tina Cook, Gerrit Bes 
Buyer personas are an important tool for the B2B content marketer. Here's a round up of buyer persona resources.
***** Excellent and timely as working on content marketing via inbound marketing automation. Marty Via Sam Wee 
It can be difficult to monitor the impact your brand is making on Facebook. Check out these 4 tools to get you in the know. Via Genevieve Lachance 
It's not official yet, but we're expecting it to be within the next few months: Search Engine Optimization is about to be turned on its head by Social...
Well at least the writer had the decency NOT to say SEO is dead lol
Sorrell described Google's position as "powerful" if they can master the five legs of their stool. Writing a ScentTrail blog post on Google's resurgence to put words to this feeling now that the other Martin has confirmed a gut feel. Excellent scoop by my friends at Level343.
Via Level343 
For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z.
However, for the new guys and gals out there (and that includes people who are both learning about building links and clients who seek link services) this link building guide will help define and explain some of the more common link building terms, from A to Z.
Via Level343 
Giuseppe Mauriello: Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation. It is a free solution that helps you discover new marketing opportunities and determine what works best, so you can grow your business.
Here are key features: 1) Business listings: Find out how many search engines and directories include your business and discover new listing opportunities you may be missing.
2) Online business reputation: Learn what customers are saying about you across the Web, so you can be responsive to their needs and provide better customer service.
3) Web site traffic: Discover how many people are visiting your site and where they are coming from by viewing Yahoo! Web Hosting, Yahoo! Merchant Solutions, or Google Analytics site traffic reports.
4) Marketing campaigns: Track key metrics from email marketing, search engine optimization (SEO), and pay-per-click (PPC) campaigns, so you know what is working.
5) Online sales: Know how your daily sales are doing with order and revenue reporting from your Yahoo! Merchant Solutions online store.
6) Marketing ideas - Learn about new marketing approaches and leading marketing service providers who can help your business grow.
The Marketing Dashboard is specifically designed for small business owners, not marketing experts. Content is presented through colorful charts and graphs so you can quickly and easily get the information you need to grow your business. Short how-to videos and a practical “to-do” list help guide you as you use the Marketing Dashboard.
Try out it here: http://smallbusiness.yahoo.com/marketing-dashboard
Via Giuseppe Mauriello, Khaled El Ahmad 
First in a five-part series. When you spend a week interviewing people about a social media bubble and whether it exists, one of the things you notice is that people who insist there is no bubble make little mention of revenue and business models.
The problem? It's not really a billion dollars to anyone who bothers to look up Facebook's sleeve. And the move is classic bubble blowing. (Is that the same thing as blowing hot air up your... ;) ) Via Level343 
I'm evalutating Marketing Automation systems. The link above is to my Google Doc Matrix of features and needs. If anyone has insight into markteing automation systems such as Eloqua or HubSpot please share :). Thanks, Marty 
Just as successful professionals and companies share similar traits, so do great content marketing campaigns. They all have four key elements that make up the code for building great content.
Ahava Leibtag - http://bit.ly/IB8MN0 - calls them "The Four I's" 1. Inform Through daily emails, engaging eBooks, and valuable white papers, its content creators churn and burn on important digital and marketing issues of the day. 2. Instruct Explain your product and coach / support your customer 3. Inspire Creating an emotional connection with customers 4. Initiate It’s important to make your customers feel part of a community. Distribution is critical to a great content marketing campaign across the right channels ensuring that you have identified the answers to these fundamental and imperative questions: A>Branding/messaging: Who are you, and what do you represent and offer? What do you need to say? How can you provide value to your customers? Who are you trying to reach? What do they care about? Where and across what channels do they consume content? What types of content are best for these users? How will you distribute it so there is a cohesive user experience across all components of the campaign? Ultimately, make sure you inform, instruct, inspire, and initiate your customers and you’ll have chain after chain of great content marketing campaigns. Via maxOz 
An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg] Think about semantic keyword research to help you focus your content and and improve your rankings.
***** Cool continue to believe semantic web holds keys to future. Marty Via Martin Gysler, Neil Wilkins, Cyndee Haydon www.SandbarsToSunsets.com 
Social Media B2B is a multi-author blog that discusses how the evolving social media landscape is impacting all aspects of B2B communications. 
Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign. Via Alexandra Gebhardt |
Customer Relations Management (CRM) in this digital age, requires the deployment of an appropriate software program, in order for any SME business to be truly effective in managing their customers and their relationships with those customers. A CRM program is not just a tool for sales and marketing types in a business, it should be integral to the business strategy, and used by everyone in the business as part of their respective roles. This excellent article, explains why CRM is a must have tool for small business owners, and it identifies the top five CRM trends and discusses CRM best practices that you can implement in your business. Via Daniel Watson 
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.
Via Manuel Thomas 
Traditional marketing is still a powerful marketing medium and email is still one of the best ways to get someones attention.
The challenge for email is that it is much harder for it to be shared compared to new emerging low friction social marketing channels such as Facebook and Twitter.
Many well optimized blogs including the biggest blog in the world Huffington Post (recently sold to Yahoo for over $300 million) understand this intimately and include options to content share by providing buttons throughout the site to “like” and “share” on Facebook and “retweet” on Twitter as well as email a friend.
Via donhornsby 
Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis.
***** Today's "over optimization" was yesterday's "best pactice" so Google has pulled the tablecloth from the table spilling some wine. Why does Google do such things? Because they can :). Marty Via Marc Lucas 
You might have come across the term "Semantic Web Applications" often, during talks about the future of Web apps. The semantic Web is a facet of technology that will allow this content to become meaningful for machines, and will enable them to process this content and help us share, combine and analyse content effectively. Full Article Here: http://www.linuxforu.com/2012/05/web-3-0-building-the-semantic-web/ ***** If we are living in the middle of the curation revolution on deck is the revolution of all web revolutions - the semantic web. Imagine when computers cn win a cross word instead of coming in 140th. Hard to see all the ways Internet marketing and life will change. Marty Via Antonino Militello 
A discussion on WebmasterWorld about redefining Natural Links questioned what was meant by an Editorial Decision to grant a link. It’s a good question. Via Level343 
A new report shows women are the major players in social media. Time to tweak your marketing?Get the latest blog articles on business ideas and trends from..
Women are much more likely than their male counterparts to engage in blogging, follow brands and celebrities online, and buy products online that they’ve seen featured on television, according to a new report from Nielsen.
Nielson's latest State of The Media (PDF) report shows that women are 8 percent more likely than men to create or update their own personal blog. They're also 18 percent more likely to become a fan or follow a brand on a social site such as Facebook or Twitter.
When it comes to who has at least one social networking profile up and running, the women are 6 percent more likely to have accomplished that task. Same holds for users who actively follow a celebrity online. Again, women took the lead, proving to be 15 percent more likely to follow the stars.
Women were also more likely to have used the Internet to buy a product they saw on television (12 percent) than men. Via donhornsby 
Can a social media profile outrank your own website or blog in search engines? Find out why it matters and what you can do to keep your site ranking higher.
Marty Via Level343, Jesús Hernández 
Marty: Via Ann Vega 
A video interview with internet guru Doc Searls, fellow of Harvard University, in which he describes the concept of ‘VRM’ (Vendor Relationship Management) and how it will revolutionise customer relationships. Via Philippe J DEWOST 
On the heels of acquiring sales data analytics company Varicent last week, Big Blue is making another buy in the data space today— Vivisimo. Financial terms were not disclosed. 
While Google’s Drive’s feature list is making headlines, one feature many may not be aware of is Drive’s integration with self-publisher Lulu.
Lulu announced integration between the Lulu One-Click Publishing app and the newly released Google Drive on Tuesday — a combination that will allow you to create and collaborate on a project in Google Drive and then publish that project through Lulu with a single click. Via Cendrine |
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