Your new post is loading...
From
gigaom
MailChimp wasn’t always a big data company, but 12 years into its existence the company is using its mountains of email data to do everything from modeling spam to connecting subscribers.
A great example of a company that didn't care about Big Data at the beginning, but later developed a good plan and strategy to improve company's value.
Not only can MailChimp now handle spam, but it does also give its customers valuable information on how to increase their revenues.
Their first Big Data project was to break down their silos and connect together all of the databases that they had. As I always emphasize, integration is one of the key to success in this field.