Google Authorship: Doubling Up Your Website's Visibility - Shannon J. Hernandez
While Google Authorship is touted as important, Shannon discusses why pairing your Google Plus with Authorship provides value to traffic....
First, in this screen capture I have searched out “ethical blogging Ileane”. As I was directed to the SERP, I paid close attention to the following:
1. Ileane has set up Google Authorship on her website based on her super duper profile picture next to her results for the blog.
2. This particular post has been time stamped with a date– meaning that her content is somewhat evergreen (and relevant)–at the time of my post.
3. Ileane has nearly 15k people who have circled her. The significance of her circle count can be a key contribution to her success as a Social Media Marketer. Allow me to explain, but first…
It is my belief that one of the most overlooked portions of this search engine result is the fact that the by-line (by Ileane Smith) and circle count (“in xyz Google+ circles) are clickable links. By clicking on the by-line, I can find a string of other search results where Ileane has connected her A.) other social media accounts on her Google Plus About page and B.) posts that she may have contributed to her blog or on someone else’s (as long as those websites have set their page up with authorship)....
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