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Rescooped by rodrick rajive lal from Just Story It

An Introduction to Storytelling for Small Businesses

An Introduction to Storytelling for Small Businesses | Writing about Life in the digital age | Scoop.it
Businesses Need Storytelling “Marketing is no longer about the stuff you make, but about the stories you tell,” said entrepreneur and marketing guru Seth Godin. On his blog he explained what make…

Via Lianne Picot
rodrick rajive lal's insight:

It is all about building a storty telling culture. Tell the story of your success and your failure if you want to connect to a captive audience. I guess brand promotion can get an effective boost through the telling of stories of why they are better than others. The take away is that story-telling needs to be promoted in a big way as an effective way of connecting to people. Don't lecture, don't make a presentation of the successes you've achieved as an entreprenuer of a small scale business, rather tell the story of your success!

Lianne Picot's curator insight, December 3, 2015 9:34 AM

I really like this article about using stories in business. Through examples of brands that have become big, it shows you that the little stories that live in your organization are also important for engagement. I did not know that there was a stapler that cannot leave the 4th floor at Innocent Drinks. But now that I know it, I am inclined to tell others about it like I am telling you right now! While it may not have the construct of a story per se, it is a story that the employees no doubt have fun with and share amongst themselves as well as in their marketing. This vignette says a lot about the company - both about it's branding and about the experience of working there. Not every company has to have the same culture but they do all have their little stories that tell the bigger story about who they are and why the do what they do. And the best bit? You don't have to be a big brand to do this stuff!

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

Jeff Domansky's curator insight, December 7, 2015 12:47 AM

Good reminder for small business that stories are always better in connecting with consumers and prospects than just talking about yourself or your product.

Craig Shifrin's curator insight, December 7, 2015 10:21 AM


Rescooped by rodrick rajive lal from Public Relations & Social Marketing Insight

Developing the Brand Storytelling Plan

Developing the Brand Storytelling Plan | Writing about Life in the digital age | Scoop.it

“Storytelling.” It’s the flavor of the day, whether you’re talking about content marketing, visual communications or public relations, and for good reason. Stories are how humans communicate – with each other individually, across populations and over centuries.

In fact, many organizations are pretty good at identifying and defining their key story lines. The key to success in brand storytelling is in the next step – the strategic deployment of the story. Telling the brand story effectively requires a plan.

And to be clear, we’re not talking about hanging a touchy-feely post up on the blog and then calling it a day.  No.  Brand storytelling, in this context, means developing a sustained plan to create and execute a strategic approach to telling the brand story, in a way that supports company’s objectives.  Personally, I don’t give a hoot about impressions.  Let’s gun for something a bit more meaningful....

Via Jeff Domansky
rodrick rajive lal's insight:

Storytelling is definitely the flavour of the day, not just for content marketers, but also for educators and learners alike! Stories are about making emotive connections, they are about being human and not cyborgs! Making connections is also about being able to "communicate with each other," as the article states, and it is about appreciating another's point of view!

Jeff Domansky's curator insight, February 10, 2015 3:46 PM

Sarah Skerik offers valuable tips on how to develop your brand storytelling plan.

Bilawal Sher SEO Masters's curator insight, February 10, 2015 10:39 PM