How To Change Someone's Mind, According To Science | Writing about Life in the digital age |

Belief change is a war of attrition. There's usually no one argument that can suddenly get someone to see the light.


Changing someone's mind about a high-stakes position is a challenge many of us confront. Maybe your customers have preconceived ideas about your brand or products that you'd like to influence, or perhaps upper management is leaning toward a decision that you disagree with. In order to get someone to reconsider their views, it's important to understand the role of coherence in supporting beliefs.


Going back to the 1950s, psychologists have recognized the interplay among different aspects of knowledge that influence our overall set of beliefs. Building off that research, the cognitive scientist Paul Thagard has more recently put forth the concept of "explanatory coherence."


Via The Learning Factor