Who (dis)likes advertising the most? | Writing about Life in the digital age | Scoop.it

American adults are more apt to generally dislike (61%) than like (34%) advertising, according to arecent YouGov study [pdf]. In fact, intense dislike (“dislike a lot”) outweighs liking advertising “a lot” by an almost 6-to-1 margin (28% vs. 5%) among the 1,000 adults surveyed. However, some groups have a more positive view of advertising’s likability than others.

The study breaks down its results by demographic group. Some key highlights from those results follow.

Via Jeff Domansky