Week 6 -Week 8 IMC 2013

In this artical, it has proven the power of ideas on social media is have been a poplualr method to promote the brand to more people in the world. As a result, according to the artical it have been a success due to the companies products and profit have majorly increased. Although, social media can influence customers at every stage of the journey yet it doesn't mean that it should. It depends on the company and indusrty, some touch points are more important to competitive advantage than others. At last,

it is so important that companines sees it as a core function of social media, relevant across the entire consumer decision journey. The remaining nine responses, organized in three clusters in the exhibit, underpin efforts to use social media to respond to consumer comments, to amplify positive sentiment and activity, and to lead changes in the behavior and mind-sets of consumers. Such a good artical!

In this post, there are serveral "pro's" that have givein tips on how to promote brands thur social media. This post have proven me that social media nowadays is really important to reach out new customers and a good platform to promote products/service online in a easy way such as facebook, twitter, etc. The good side of social media allows brands to engage with customers using emails to connect with them in a easy way on the daily base. Although, social media sometime can be ignoring, but it will more likely to stay top of mind and connect them customers no matter what! This artical have convienced me that soical media have been one of a good platform to engage with customers , introduce and promote the company in a new trend way!

A company's goal will only be effective only when it have a clear vision what the company whats to acheive.

start setting a business goals frist step start by distinguishing the long term goal for a short time goal. In the artical it showen to set goals usually fall in four general areas. Service, social, profit and growth. Also creating short term objectives can be one the setting goals by specific. In order to work, objectives need to be concrete (not as abstract as your long-term aims) and highly detailed. Measurable. Put a figure or value, such as a dollar amount or percentage, to the objective.  Action-oriented. Lay out which actions need to be taken by which people, and when. Realistic. Make goals challenging, but consider your resources so that you can actually achieve them reasonably. Time specific. Set a deadline to keep things on track! This is another useful artical that helps me to have an idea to setting goals in a clear way.