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3 unexpected ways online reviews have upended shopper marketing - AGBeat

3 unexpected ways online reviews have upended shopper marketing - AGBeat | WebGems | Scoop.it
From end-cap displays to in-store signage, Shopper Marketing concentrates on capturing consumers at point of purchase, looking for ways to entice them as they stand in store aisles. But today, according to research from Influence Central, online reviews have transformed how consumers shop – arming them with authentic, credible insights that shape their purchasing decisions, both while in-store and well before they head out to the mall.

Below, Influence Central delivers in their own words the top three surprising ways online reviews have transformed traditional Shopper Marketing:

Via Jeff Domansky, SENAME Interactive
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Jeff Domansky's curator insight, 2 April 2015, 04:22

Word-of-mouth and online reviews present both challenges and opportunities for retailers.

Carlene Kelsey's curator insight, 18 April 2015, 03:02

Do you check online reviews too?

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The Worst Advice About Personal Branding We've Ever Heard

The Worst Advice About Personal Branding We've Ever Heard | WebGems | Scoop.it
Personal branding advice was so misleading, we couldn't stay silent So here is our take on the worst advice about personal branding we've ever heard.
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5 Ways To Rebrand Yourself After A Youthful Screw-Up

5 Ways To Rebrand Yourself After A Youthful Screw-Up | WebGems | Scoop.it
How do you reinvent your personal brand to cover the rotten image of the past? Here are 5 ways to rebrand yourself after a youthful screw up
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Weave Magic Around Yourself to Attract Possible Employers

Weave Magic Around Yourself to Attract Possible Employers | WebGems | Scoop.it
Not everyone can set up a business nor does everyone want to.You need stellar personal branding to weave magic around yourself to attract possible employers
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Rescooped by SNMinc WebGems from Social Media Strategies
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How to Make Time for Social Media Marketing

How to Make Time for Social Media Marketing | WebGems | Scoop.it
A small-but-regular effort to build a social media presence can pay substantial marketing dividends.

Via Ivo Nový
SNMinc WebGems's insight:

"Stop trying to do it all on your own."

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Rescooped by SNMinc WebGems from Social Strategy Success
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The Complete Guide to Using Hashtags

The Complete Guide to Using Hashtags | WebGems | Scoop.it
The humble hashtag is now becoming firmly embedded in our culture; if you speak to any teenager, it's likely that they've used the word hashtag in a phrase to cement its meaning.

Via Chloë Forbes-Kindlen
SNMinc WebGems's insight:

Are you using the right hashtags? 

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Rescooped by SNMinc WebGems from Instagram Tips and Tricks
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Instagram Layout: 4 Ways to Use Instagram’s New App for Your Marketing

Instagram Layout: 4 Ways to Use Instagram’s New App for Your Marketing | WebGems | Scoop.it
Just a couple of days ago, Instagram announced their latest iPhone app called ‘Layout’. On their blog, Instagram describe ‘Layout’ as an app that: “lets you easily combine multiple photos into a

Via Zbynek Kysela ✔
SNMinc WebGems's insight:

"What do you think of Instagram’s new app?"

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Rescooped by SNMinc WebGems from Blogging ,Marketing And Videos
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6 Recent Marketing Campaigns That Were Pretty Awesome

6 Recent Marketing Campaigns That Were Pretty Awesome | WebGems | Scoop.it
Learn why these campaigns worked and where their success was noticeable.

Via Sandra Brevett
SNMinc WebGems's insight:

“How to Rock the Perfect LinkedIn Profile,”

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10 Types of Visual Social Media Posts That Get Shared Like Crazy

10 Types of Visual Social Media Posts That Get Shared Like Crazy | WebGems | Scoop.it
Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot!
SNMinc WebGems's insight:

"Images that reflect the essence of your brand"

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Rescooped by SNMinc WebGems from Daily Magazine
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8 Ways to Radically Increase Your Productivity

8 Ways to Radically Increase Your Productivity | WebGems | Scoop.it
Manageable but strategic changes to daily routines yield enormous benefit in the long run.

Via Yashy Tohsaku, Juergen Wagner, THE OFFICIAL ANDREASCY
SNMinc WebGems's insight:

"Strive to be your best."

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Rescooped by SNMinc WebGems from Recycled Crafts
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Recycled Animal Sculptures

Recycled Animal Sculptures | WebGems | Scoop.it

Japan-based sculptor Natsumi Tomita uses anything she can find to create her original and unique recycled animal figures. A broken umbrella or an old sieve are the types of items she uses to construct amazing animal sculptures.


Via Ethical Gifts
SNMinc WebGems's insight:

 “Each of these things, which we usually use everyday, once had a story, until they were thrown away." - Natsumi Tomita

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Rescooped by SNMinc WebGems from Ed Tech Chatter
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The only technique to learn something new

The only technique to learn something new | WebGems | Scoop.it
I had a friend who wanted to get better at painting. But she thought she had to be in Paris, with all the conditions right. She never made it to Paris. Now she sits in a cubicle under fluorescent lights, filling out paperwork all day.

Via Jon Samuelson
SNMinc WebGems's insight:

"Don't force yourself to learn something if you don't want to or it's not a natural talent."

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6 Ways to Enhance Your Mindset So You Can Take on Life's Challenges

6 Ways to Enhance Your Mindset So You Can Take on Life's Challenges | WebGems | Scoop.it
Take charge of your mind. Grow and protect it with everything you have. All achievements, riches and happiness start in the mind.
SNMinc WebGems's insight:

"Failure, toxic people and the everyday challenges of life have the potential to completely shatter our dreams, hopes and desires to do anything worthwhile in this world."

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Rescooped by SNMinc WebGems from #HR #RRHH Making love and making personal #branding #leadership
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#HR Emotionally Intelligent Leaders Make Reducing Workplace Stress a Priority

#HR Emotionally Intelligent Leaders Make Reducing Workplace Stress a Priority | WebGems | Scoop.it
Leaders are wise to pay attention to how their team bears up to the demands of the job. Different people respond and cope differently to stress.

Via Anne Leong, Ricard Lloria
SNMinc WebGems's insight:

"To be an effective leader you have to meet the right needs of your employees."

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5 Effortless Ways to Maintain Brand Loyalty

5 Effortless Ways to Maintain Brand Loyalty | WebGems | Scoop.it
Brand loyalty involves attracting consumers, keeping them coming back for more and having them share your brand with other consumers.
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5 Ways To Rebrand Yourself After A Youthful Screw-Up

5 Ways To Rebrand Yourself After A Youthful Screw-Up | WebGems | Scoop.it
How do you reinvent your personal brand to cover the rotten image of the past? Here are 5 ways to rebrand yourself after a youthful screw up
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Rescooped by SNMinc WebGems from Curation, Social Business and Beyond
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Here's How to Use Selfies to Boost Your Social Media Marketing

Here's How to Use Selfies to Boost Your Social Media Marketing | WebGems | Scoop.it
After Ellen Degeneres took that photo that time, everyone's been keen to get in on the Selfie trend - but there are a few things to consider before implementing a selfie campaign.

Via janlgordon
SNMinc WebGems's insight:

"There is definitely opportunity within the selfie trend, but brands have to establish the best way to realize it, what will resonate with your target consumers."

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John van den Brink's comment, 7 May 2014, 20:54
Great scoop Jan!
janlgordon's comment, 7 May 2014, 22:20
Malek, thanks for your comment, yes Dove among many others are doing great things involving the audience using selfies
Hirinuca's curator insight, 16 June 2014, 23:15

Bonne page de curation via @ janlgordon

Rescooped by SNMinc WebGems from Social Media Scoops
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10 Indicators Your Business Should Rethink Its Twitter Strategy « Measuring Online Influence: The Official Klout Blog

10 Indicators Your Business Should Rethink Its Twitter Strategy «  Measuring Online Influence: The Official Klout Blog | WebGems | Scoop.it

Klout Blog on how to understand and measure online influence (RT @klout 10 Indicators Your Business Should Rethink Its Twitter Strategy http://bit.ly/d6zPM4)


Via Aaron Lee Wei-Ren
SNMinc WebGems's insight:

"You only talk about yourself."

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Rescooped by SNMinc WebGems from Content Marketing Strategies
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5 Mistakes That Hold Back Your Content Marketing

5 Mistakes That Hold Back Your Content Marketing | WebGems | Scoop.it
Successful content marketers must evolve in a constantly changing industry. What was a good content marketing strategy or tactic a year ago may be a mistake today. How many of these five mistakes are you making?

Via Reginald Chan
SNMinc WebGems's insight:

"We all need to realize that content marketing is changing."

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Rescooped by SNMinc WebGems from Content Marketing & Content Strategy
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What Your Competitors Are Doing That You Aren’t

What Your Competitors Are Doing That You Aren’t | WebGems | Scoop.it
In most industries, there is fierce competition. It has proven challenging for a business to clearly illustrate what sets their specific business apart from the rest. Some businesses succeed and some…

Via Stefano Principato
SNMinc WebGems's insight:

"Content Marketing"

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7 Common Content Marketing Mistakes + How to Avoid Them

7 Common Content Marketing Mistakes + How to Avoid Them | WebGems | Scoop.it
Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences – especially those made by others. Mistakes provide insight into what to avoid in the future. As the content marketing space grows, so have the number of errors we’ve found many marketers make.
Here are some of the most common mistakes we've seen brands make and how you can learn from them.
1. Not...
SNMinc WebGems's insight:

"Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences."

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Victor Juarez's curator insight, 18 May 2015, 23:58

7 consejos fáciles de implementar, fáciles de recordar....

Rescooped by SNMinc WebGems from Everything Photographic
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10 Highlights from the 2015 Nat Geo Traveler Photo Contest

10 Highlights from the 2015 Nat Geo Traveler Photo Contest | WebGems | Scoop.it
  The 27th annual National Geographic Traveler Photo Contest opened on April 7 and there have already been a slew of amazing entries. Official categories include: Travel Portraits; Outdoor Sce...

Via Tiaan Jonker
SNMinc WebGems's insight:

Amazing Photos

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Rescooped by SNMinc WebGems from 6- HOSPITAL 2.0 by PHARMAGEEK
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Hospital to Create Emergency Experiences Using Virtual Reality

Hospital to Create Emergency Experiences Using Virtual Reality | WebGems | Scoop.it
Next Galaxy Corp has inked a multi-year agreement with Miami Children's Hospital to help educate and train medical staff using virtual reality technology.

Via Celine Sportisse, Lionel Reichardt / le Pharmageek
SNMinc WebGems's insight:

"How It Works: Through the use of eye gaze control, gestures, and voice commands while “walking around” inside an emergency medical experience or crisis, Next Galaxy’s Virtual Reality Model will help train and educate medical professionals far beyond today’s methodology of passively watching video and taking written tests."

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Rescooped by SNMinc WebGems from Business Tips
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6 Word of Mouth Marketing Tips to get People Talking about your Business

6 Word of Mouth Marketing Tips to get People Talking about your Business | WebGems | Scoop.it
Get eBook Now! Ready to give your eCommerce store a marketing boost? Have you thought of trying word of mouth marketing? Word of mouth is the strongest form of recommendation, and spreads quite quickly too. If people are talking about your business, then you can be sure you’ll get a big lift in your sales …

Via TechinBiz
SNMinc WebGems's insight:

"Word of mouth is the strongest form of recommendation, and spreads quite quickly too. If people are talking about your business, then you can be sure you’ll get a big lift in your sales from new customers."

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Rescooped by SNMinc WebGems from Healthy Marriage Links and Clips
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Young couple watch each other age in emotional video

Young couple watch each other age in emotional video | WebGems | Scoop.it
A soon to be married couple were given a glimpse of their lives together as make-up artists showed what they might look like as they age, in a video posted online.

Via billcoffin
SNMinc WebGems's insight:

"If you had a crystal ball and could gaze into the future, how would you feel seeing the love of your life as a 90-year-old?"

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Rescooped by SNMinc WebGems from Business Brainpower with the Human Touch
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12 Things Successful People Reveal About Themselves At Work

12 Things Successful People Reveal About Themselves At Work | WebGems | Scoop.it

My fellow columnist here at Inc., Dr Travis Bradberry, wrote an excellent article on the 12 things you should NEVER reveal about yourself at work. It made me consider this from the other side. I have seen all of the mistakes and mis-steps that Dr Bradberry identified, but telling people what to avoid is only half the battle. What can you reveal about yourself that can help you?

I have spoken with some of the most successful people I have had the pleasure to work with, and reflected on two decades of interactions with successful people to come up with what I believe is a comparable list of things you see in winners.

 


Via The Learning Factor
SNMinc WebGems's insight:

"They are excited by what they do."

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The Learning Factor's curator insight, 18 May 2015, 00:02

In search of the elusive behaviors of the top-performers in every walk of life

Suntech iPark's curator insight, 19 May 2015, 02:52
When passion drives you, everything else follows... http://suntechipark.com/
Rescooped by SNMinc WebGems from #BetterLeadership
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Are You The Smartest Person In The Room?

Are You The Smartest Person In The Room? | WebGems | Scoop.it

Via AlGonzalezinfo
SNMinc WebGems's insight:

"Who always thinks he’s the smartest person in the room? It’s not hard to spot him. He’s the one that’s always talking."

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AlGonzalezinfo's curator insight, 6 March 2015, 10:43

Have you ever worked w/the Smartest Person In The Room (SPITR)?


Love this post via @DanVForbes founder of the LeadWithGiants community.   Here is one of my favorite sections:


How do you know if you are the SPITR?


Les McKeown writes,


“Simple. If you think you're the smartest person in the room, you're almost certainly The Smartest Person in the Room. And remember, if you're the smartest person in the room, you're in the wrong room.”


The older I get, the more I realize the less I know.