According to Wahooly's co-founder, Dana Severson, the current goal is to launch the site in January with 25,000 users -- at least 15,000 of whom will be delivered by Klout, consisting of people registered for the service with scores of at least 45 out of a possible 100. No cash will be exchanged between Klout and Wahooly, but it's another perk Klout can pass on to its most influential users.
Users who have opted in to Wahooly will then receive emails about 200 startups over the course of the following year with the company's pitch, the number of stakes being offered, and the total percentage up for grabs offered on a first-come, first-served basis. Wahooly gets at least 1% of each startup and will ultimately charge service fees for being the liaison between equity stakeholders and the startups, Mr. Severson said.
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Tom George