The Vision Album is a scenario-building process based on the vision principles of Joel Barker’s The Power of Vision and Leadershift.

Launched at Caribbean Week in New York, the CTO’s 2025–2027 roadmap focuses on sustainable growth, regional collaboration and operational excellence to position the Caribbean as a global tourism leader.

Certainly illustrates the importance of specificity for a vision!

Most strategies fail before they even start.

Because what people think strategy is...
isn't what strategy actually is.

I've watched brilliant founders create 100-slide decks
filled with buzzwords and vision statements.

They talk about "beating the competition" and
"dominating the market."

The...

From aligning teams to building trust and driving performance, discover how the right messaging can transform your organization.