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Here’s what the Winter Olympics’ top sponsors have planned for the Pyeongchang Games

Here’s what the Winter Olympics’ top sponsors have planned for the Pyeongchang Games | Marcomms Review | Scoop.it
Becoming a four-year top-level partner of the International Olympic Committee (IOC) is estimated to cost around $100 million, according to Reuters.
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Time-shift TV does not reduce amount of live TV, ads consumers watch

Carnegie Mellon, Erasmus University Rotterdam, and Católica Lisbon School of Business and Economics, looks at time-shift technology.
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Nielsen Proves the Impact of Over-the-Top Advertising at ARF OTTxSCIENCE

Nielsen Proves the Impact of Over-the-Top Advertising at ARF OTTxSCIENCE | Marcomms Review | Scoop.it
The over-the-top landscape is largely untapped from an advertising perspective. The underlying challenge, as industry leaders discussed at the ARF’s recent OTTxSCIENCE conference, is having the right data and technology to provide both scale and efficiency across the industry.
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Publicité digitale : En 2018 +17% de croissance - Interviews SRI, UDECAM et Pwc

Publicité digitale : En 2018 +17% de croissance - Interviews SRI, UDECAM et Pwc - Études
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Comcast to build on Sky’s Now TV platform

Comcast to build on Sky’s Now TV platform | Marcomms Review | Scoop.it
Comcast is to work with technology developed for Sky’s Now TV platform as part of a direct-to-consumer offering.
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TF1 brings digital activities together under Abecassis –

TF1 brings digital activities together under Abecassis – | Marcomms Review | Scoop.it
French broadcaster TF1 is bringing its digital activities together in a new division, Unify, under digital and innovation chief and Auféminin CEO Olivier Abecassis.
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Amazon, Apple, Molotov, SFR... : Comment comprendre les derniers rebondissements ? —

Amazon, Apple, Molotov, SFR... : Comment comprendre les derniers rebondissements ? — | Marcomms Review | Scoop.it
On attendait France Télévisions, mais c’est finalement d’Altice que Molotov va se rapprocher. On sait déjà que les services OTT que Disney, WarnerMedia ou NBC Universal, sont en train de peaufiner…
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OpenX porta il suo ad exchange su Google Cloud Platform

OpenX porta il suo ad exchange su Google Cloud Platform | Marcomms Review | Scoop.it
OpenX diventa indipendente da server grazie a un accordo con Google Cloud Platform da 110 milioni di dollari. La transizione si completerà a metà 2019
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OTT churn: Everything you need to know

OTT churn: Everything you need to know | Marcomms Review | Scoop.it
OTT churn rate is one of the key metrics that separates successful OTT providers from those that go under. Here’s everything you need to know about it.
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Why TV ad buyers don't yet see connected TV threatening linear TV budgets

Why TV ad buyers don't yet see connected TV threatening linear TV budgets | Marcomms Review | Scoop.it
Connected TV advertising is in its training wheels phase for traditional TV advertisers.
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How is TV advertising attribution changing? - eMarketer Trends, Forecasts & Statistics

How is TV advertising attribution changing? - eMarketer Trends, Forecasts & Statistics | Marcomms Review | Scoop.it
As TV advertising becomes more digitized, marketers are turning to more sophisticated attribution models.
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Viacom swoops for Pluto TV in $340MN deal | Major Businesses | Business

Viacom swoops for Pluto TV in $340MN deal | Major Businesses | Business | Marcomms Review | Scoop.it
Boosting considerably its free video bouquet, addressing a key demographic and offering a way into the potentially huge direct-to-consumer market, conten
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Telaria Offers The Trade Desk’s Unified ID Solution

Telaria Offers The Trade Desk’s Unified ID Solution | Marcomms Review | Scoop.it
NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Feb 11, 2019--Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, will offer The Trade Desk’s unified ID solution to its demand partners as part of an effort to increase efficiencies across the ecosystem by reducing the number of cookie syncs necessary. Aiming to create a common currency, The Trade Desk’s free unified ID solution offers a shared and consolidated ID across the entire supply chain (SSPs, DSPs, DMPs and data providers), enabling increased match rates and more relevant advertising. This will help brands and advertisers better understand their audiences and scale their campaign strategies across the digital ecosystem.
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The Connected TV Experience: Transforming the Living Room

The Connected TV Experience: Transforming the Living Room | Marcomms Review | Scoop.it
With so many connected TV options, Americans spend a collective 8 billion hours using these devices in a given month. While traditional, linear TV still accounts for the majority of viewers’ watch time, we’re in the midst of a major transformation within the over-the-top (OTT) landscape.
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Hulu announces a new ad unit that appears when you pause

Hulu announces a new ad unit that appears when you pause | Marcomms Review | Scoop.it
Just to get this out of the way: Yes, Hulu is introducing an ad unit that will show up when you pause a video. But no, the ad won’t be a video. Hulu says it has 25 million subscribers, the majority of them on an ad-supported plan — so they’re used to seeing TV-style commercial […]
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'We are creating the future foundation': How NBCUniversal is marrying TV spots with digital ads

'We are creating the future foundation': How NBCUniversal is marrying TV spots with digital ads | Marcomms Review | Scoop.it
NBCUniversal is taking a step toward a day where a video impression is a video impression whether it was served on linear TV or online.
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Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV

Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV | Marcomms Review | Scoop.it
Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process.
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Live content drives 165% surge in streaming TV viewership in Q4 2108 | Media Analysis | Business

Live content drives 165% surge in streaming TV viewership in Q4 2108 | Media Analysis | Business | Marcomms Review | Scoop.it
Research from real-time measurement and intelligence platform provider Conviva has revealed that the growing importance of real-time news, current events an
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In Italia almeno l'80% delle aziende usa il programmatic

In Italia almeno l'80% delle aziende usa il programmatic | Marcomms Review | Scoop.it
Questo è quanto emerge dalla ricerca di IAB Italia e BTO Research, secondo cui il segmento nel 2018 ha raggiunto il valore di 482 milioni
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Roku rolls out premium subscriptions on The Roku Channel –

Roku rolls out premium subscriptions on The Roku Channel – | Marcomms Review | Scoop.it
Roku has started to roll out premium subscriptions on The Roku Channel, allowing US viewers to browse and subscribe to popular premium entertainment services.
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Coming to a TV near you: personalized ads - 

Coming to a TV near you: personalized ads -  | Marcomms Review | Scoop.it
The TV industry sees a chance to profit on digital turf not already owned by Google and Facebook.
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Telaria To Power Hulu’s PMP, Automating Big Screen Ads

Telaria To Power Hulu’s PMP, Automating Big Screen Ads | Marcomms Review | Scoop.it
Remember when Hulu opened its automated private marketplace at the beginning of 2019? Turns out Telaria is the vendor that’s powering it. As part of a two-year deal, Hulu will use Telaria’s tech to enable its PMP for advertising across all screens, the video ad platform said Wednesday – from the big one in the... Continue reading »
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Exclusive: NBC/Telemundo stations sign Comscore to measure local TV - 

Exclusive: NBC/Telemundo stations sign Comscore to measure local TV -  | Marcomms Review | Scoop.it
NBCUniversal becomes the latest local broadcaster to sign with Comscore amid pressure to explore new types of measurement beyond linear TV consumption that has been dominated by Nielsen.
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