Are global consumers ready to embrace sustainable fashion ? A study from KPMG and Fashion Summit | Économie circulaire - Sustainable development |
"The survey, which was carried out in Hong Kong, London, New York, Shanghai and Tokyo, with at least 1,000 people polled in each city, collected views on people’s definition of ‘sustainable fashion’, their support for it, their willingness to pay for it, and their ideas on possible measures the fashion industry should adopt to promote sustainability."