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How to approach usability testing

How to approach usability testing | Usability |

In order to deliver a clean, fresh, and more importantly effective user interface, usability tests are required. 
The four principles

Behind every usability test there are different goals, which pertain specifically to the observation aims of the tester. The results can be treated as a control measurement or a baseline. Because several tests can be conducted throughout a period of time, all the results will be compared with the baseline test results.

The four principles behind usability testing are:

Efficiency – the tester measures how much time and how many steps are required for the user to complete basic tasks (find a product, add it to the cart, read the feedback and ratings, ask questions, buy the product. These would be basic tasks for a mobile app such as Amazon.Accuracy – how many mistakes do users make when trying to perform these tasks and how fatal are the mistakes?  Sometimes, with the right information, the mistake is recoverable. Recall – after a period of non-use, how much does a person remember about the interface and the browsing process?Emotional response – how does the user feel about the tasks he had to complete? Was the person stressed or confident, and would the user recommend the product to a friend?

Via Marc Phippen
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How the touch screen revolution is impacting UX

How the touch screen revolution is impacting UX | Usability |

This article will take a look at a number of sites that have gone down both unconventional and standard site designs to become more touch-friendly.

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UX as Science: Test, Learn, Stay Lean

UX as Science: Test, Learn, Stay Lean | Usability |
Much more than designers, user experience professionals are well-suited to lead a company's customer development lab.
Terry Patterson's curator insight, June 17, 2013 3:37 PM

Glad we're understanding more about what makes UX strategy what it is. The more designers understand this and explain it well (as in this article), the better organizations will also value the work that is done in user experience. In the future, the UX strategist will join the organization as a leader of integrated environments in order to serve customers in the best possible way and provide the value and ROI that is needed to stay competitive. 

OneSpring's comment, June 26, 2013 1:11 PM
At OneSpring, I function as UX thought leader & facilitator/producer on all engagements that I lead. Having a UX designer in place, not only project facilitator but as Client liaison as well, allows for much smoother communication of vision between my team and project stakeholders. It allows us to operate both Lean & Agile in terms of generating necessary stakeholder consensus (eg Critical Mass) for getting our visualization prototypes and translating into requirements for development. Michael Allenberg
Terry Patterson's comment, June 26, 2013 2:57 PM
Michael, sounds like a great balance. You speak about a very close integration of project management and UX strategy. I wish more web PMs aligned their work a bit more with this vision. Do you also practice project management in the sense of SOWs, human resource and risk management aspects? If so, do you mind direct message me with your answer?
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UX problems I had booking my holiday (and why I need a bumbag) - Econsultancy (blog)

UX problems I had booking my holiday (and why I need a bumbag) - Econsultancy (blog) | Usability |
UX problems I had booking my holiday (and why I need a bumbag)
Econsultancy (blog)
In this post, or seamless meld of my personal and professional lives, I will highlight a few user experience blips I found when booking a holiday to Austria.
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Website Usability Testing Boosts Profitability

Website Usability Testing Boosts Profitability | Usability |

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites?


SUMMARY: Usability tests help marketers see how their sites really work - Reviewing online-chat transcripts can help business-to-business marketers understand why website traffic is not correlating to conversion, Richard Levey writes, drawing insight from's Chris Hicken. Check the notes of sales and support staffs to see if prospects use the same lingo as the website, and use "think aloud" usability testing of sites, which can go beyond shared-screen testing that leaves out nonverbal clues.



Michelle Dutrisac's curator insight, February 24, 2013 5:32 PM

I scooped this article because it demonstrates how website usability may boost profitability. It also gives you questions to ask yourself about website usability when developing a website; questions include topics such as first impressions of website, ease of navigation, as well as if the site works on mobile devices. This article is very insightful and informative; I'd recommend it to anybody who has a website or is in the process of developing one.

Sarah Miller's curator insight, March 11, 2013 11:07 AM

The main purpose of website usability is for for marketers all around the world to see how their sites are really working the in the real world. They can review who is looking at their website, the comments being giving to their website and the popularity of the website. 

Cody Davis's curator insight, March 12, 2013 1:07 AM

This article is a great one to look over becuase it tells you how you can test your website usanility and to boost your profits by doing it. At the bottom of the page you can look at some suggestions to consider in usability testing such as, easy navigation or does your site work on mobile devises.

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The Future Of UX Design: Tiny, Humanizing Details

The Future Of UX Design: Tiny, Humanizing Details | Usability |

It's the details that make systems feel more human.

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Improving UX with Customer Journey Maps

Improving UX with Customer Journey Maps | Usability |
An introduction to customer journey maps, a technique from service design that can be applied to UX of websites.
Terry Patterson's curator insight, June 16, 2013 5:04 PM

I find journey maps a great exercise, especially when the experience is poorly understood at first and user research has been done to understand it. The problem I see with them (from practice) is that while it is easy to illustrate a general user journey, it is difficult to account for every user mental model and contextual behavior; therefore, it is important to understand that journey maps illustrate generalities. In my opinion, complex user journeys better be backed up by good user research. 

Brad Tollefson's curator insight, July 19, 2014 3:46 PM

Journeys vs Personas?  Journeys....

Heather Quintal's curator insight, October 8, 2014 4:06 PM

We use customer journey maps as an early step to align the team and focus the project on the right areas of the website. We have a great template you can download here: