Understanding integration benefits
106 views | +0 today
Understanding integration benefits
Understanding integration from the view point if integrated marketing communications.
Curated by Toni Kane
Your new post is loading...
Your new post is loading...
Rescooped by Toni Kane from IMC: The power of ideas : integration across all media. Direct marketing : the ultimate in consumer engagement?

Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Understanding integration benefits | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Toni Kane's insight:

I personally find the most effective direct marketing is getting promotions sent directly to my smartphone or iPad. This inables me to always be connected, which some people find annoying but the promotions I recieve I have personally chosen to get. Direct marketing is a great way to target markets and market to each individual consumer. 

Norman Vaz's curator insight, September 26, 2013 7:49 PM

This article was very interesting as it talked about the increased importance of direct marketing and how it engages the consumer.The article states 'direct marketing tools can enable marketers to develope and ehance emotional bonds with individual consumers, and customer groups to grow the value of their customer base in real time'. In my opinion this statement could not be further from the truth as building a relationship with a brand and its consumer is key to growing their custpmer base and with that would come increased coustomer loyalty and soo forth.

Anna Kong's comment, September 26, 2013 9:33 PM
goood article jianwang
Ahmed Salman's comment, September 26, 2013 9:39 PM
I agree with your insight shay. i like how this article is relevent to imc concepts
Rescooped by Toni Kane from IMC Creating an Effective Communication Mix: Measuring Results Against Objectives

Writing A Great Social Media Marketing Plan - Business 2 Community

Writing A Great Social Media Marketing Plan - Business 2 Community | Understanding integration benefits | Scoop.it
Business 2 Community
Writing A Great Social Media Marketing Plan
Business 2 Community
I thought I'd mix it up by providing my opinion on this topic.

Via Ilona Hussain
Toni Kane's insight:

This article makes some great tips and ways of thinking when it comes to integrating a companies marketing in terms of social media. Businesse today definitely need to work with this media platform rather than fight against it. Weather they like it or not online activity is the way of the future. 

Alysha Mackenzie's comment, September 23, 2013 4:07 AM
Hi Shaahen, i agree with Facebook being a great way to measure the needs of clients as not they can like and comment on content. I have noticed a lot of brands are encouraging fans to tell them what they think. A great way to trial and error.
Zongwu Chen's comment, September 25, 2013 8:14 AM
This article gives us simple guidelines of writing a social media marketing plan. The three parts that the author emphasizes play essential roles in the plan and determine the success of the plan.
Stephanie Tucker's comment, September 25, 2013 6:50 PM
I agree Shaahen, it is definitly important to have your eye on the overall future, and the only way to succeed is through trial and error
Rescooped by Toni Kane from The power of ideas; integration across all media.

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | Understanding integration benefits | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC http://t.co/EzeKqq02Qr)...

Via Dr. Susan Bainbridge, Becky Norman, Nick Moxon, Fatana Faghiryar
Toni Kane's insight:

Totally agree with this article as myself personally use social media as a way of finding out more information on a particular brand or business. Amazing statistics in terms of how many people actually use this as a tool, especially in the 18 to 24 demographic. 

Tiffany Tang's comment, September 26, 2013 8:07 AM
i think this is a very good article to read with. some companies however still choose to ignore the evolution on online activity and choose to go through the traditional streams of communicating with there target audience. This might let the company reduce the amount of profit.On the other hand if the company use the social media to promo their product this will largely give a big advantage for the company.
Anna Kong's comment, September 26, 2013 9:26 PM
i agree with you jianwang this article is interesting and it does point out the vital connections between branding and social media. well chose article.
Steven Chen's comment, September 26, 2013 9:33 PM
Good insight Lycoris. For me, I fit into one of the 18-34 demographic and I use social media every day. All the statistics in this article show that social media plays a significant role in brand engagement and I totally agreed with it. For me, I would like to engage with a brand that using a social media platform, especially if some of my friend a link to me on Facebook. One of the reason that I would like to trust brands who use social media is there are not just positive advertisements on the Facebook page but also different comments I can read. And I also agree with Lycoris’s point that social media is a powerful tool. It is an effective and cheap platform for brand to engage with people, but it is hard to control. For brand, this could be a negative issue because when things go wrong, it is really hard to control how people saying on the social media so there is no way to hide the truth. And for customers, this could be a good issue because we knew if something goes wrong, we will see news on social media.
Rescooped by Toni Kane from Understanding integration - IMC AUT

H&M Masters the Art of Integrated Marketing Communications | "Buy ...

18 Responses to H&M Masters the Art of Integrated Marketing Communications. aflores says: March 12, 2013 at 6:00 am. Hi LeiLani,. Very interesting post. It seems like an good example of IMC, but I was impressed by their ...

Via Rory Kelly
Toni Kane's insight:

H&M have got integrated marketing down to an art when incorporating social media and advertising together to capture consumers interest and enable them to take part in the marketing process, for example posting photos onto social media platforms like Facebook and Twitter. It's a great way to gain interest in a companies marketing campaign and get people more involved which is turn will create more brand exposure. 

CHEN SUN's comment, August 21, 2013 8:49 PM
This is a good sample of IMC because H&M did a lot marketing campaign on many kinds of media like mentioned in the article website, blog, commercials and so on. In addition, they also invited David Beckham to be their new campaign in 2013 which they are using celebrity marketing to increase the brand awareness and public exposure. Besides, consumers also have a chance to win some prize by take part in H&M's Twitter activities. This really help us to understand what integration is or what IMC is about. Integration can make the massage almost every where in your daily life to reinforce you to get the massage the company wants to say.
Josh Leuenberger's comment, August 22, 2013 7:09 AM
My personal experience with H&M was in Switzerland and Germany the brand itself reminded me of New Zealand’s Haldenstein’s. I agree with @Curtis Milner with how simple the idea about getting customers involved in a campaign not only interacts with customers involved in the promotion but it also branches out to the followers of these people on Instagram and Twitter. I personally use Instagram and feel that I am open to many different brands and knowledge of brands through the branching out of different people on Instagram. In a way it is almost a free or cheaper way of advertising for H&M to branch out to a greater target market.
Victoria Clark's curator insight, September 15, 2013 11:37 PM

The brand H&M have mastered the art of integrated marketing when it comes to incorporating the use of social media and advertising to capture the interest of consumers and allow them the opportunity to participate in the marketing process. A good example of this is posting photos onto social media networks such as Facebook and Twitter for consumers as it is an effective way to become interested in a businesses or brands marketing campaign and get consumers involved. Using David Beckham as the face of H&M's 2013 campaign is an excellent marketing strategy as he is a world renowned football player and will attract more consumers of all ages for the brand. H&M is a successful business and obviously has a good integrated marketing communications system as they were able to advertise their brand during the Superbowl which, on American TV, is the most expensive time to advertise.