Insight: Booze and you lose - the new mantra for Scottish teens - The Scotsman | In the news: data in the UK Data Service collection across the web | Scoop.it
When Susan and Brendan McFadyens’ three sons were still quite young, the couple took an unusual decision. Inspired by friends in Ireland, they decided to offer each of their boys a lump sum if they could make it to their 18th birthdays without consuming any alcohol.

The logic for this was impeccable: not only would the money be a powerful motivating factor to stay sober – and research shows every extra year of not drinking makes a difference to young people’s health – but it would give them a valid excuse to offer up to friends putting pressure on them to succumb.