Transmedia Storytelling for Business
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Transmedia Storytelling for Business
Transmedia Storytelling, Digital Media, Content Marketing
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120 - Fringe (Transmedia Storytelling Case Study)

120 - Fringe (Transmedia Storytelling Case Study) | Transmedia Storytelling for Business | Scoop.it
120 – Fringe (Transmedia Storytelling Case Study) In this episode: • Fringe • Recommended resource - nomimes.com by Steve Peters At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... ; Series 5 – Characters; Series 6 – Travel Guide for Kids and Series 7 – Transmedia storytelling Case Studies • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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‘MissionRacer’: How Amazon turned the tedium of warehouse work into a game

‘MissionRacer’: How Amazon turned the tedium of warehouse work into a game | Transmedia Storytelling for Business | Scoop.it
Amazon’s experiment is part of a broader industry push to gamify low-skill work, particularly as historically low unemployment has driven up wages and attrition.
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7 Creative Ways to Use the Instagram Multi-Photo Post Option

7 Creative Ways to Use the Instagram Multi-Photo Post Option | Transmedia Storytelling for Business | Scoop.it
Here's how to leverage the Instagram multi-photo post option to create deeper engagement with your audience than you ever could with a single photo.
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Chipotle (Transmedia Storytelling Case Study)

Chipotle (Transmedia Storytelling Case Study) | Transmedia Storytelling for Business | Scoop.it
119 – Chipotle (Transmedia Storytelling Case Study) In this episode: • The Scarecrow • Recommended resource - The Evolving Media Podcast by Simon Staffans At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... ; Series 5 – Characters; Series 6 – Travel Guide for Kids and Series 7 – Transmedia storytelling Case Studies • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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How To Train Your Dragon (Transmedia Storytelling Case Study)

How To Train Your Dragon (Transmedia Storytelling Case Study) | Transmedia Storytelling for Business | Scoop.it
118 – How To Train Your Dragon (Transmedia Storytelling Case Study) In this episode: • How To Train Your Dragon • Recommended resource - Narrativas transmedia: Cuando todos los medios cuentan by Carlos Alberto Scolari At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... ; Series 5 – Characters; Series 6 – Travel Guide for Kids and Series 7 – Transmedia storytelling Case Studies • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Star Wars (Transmedia Storytelling Case Study)

Star Wars (Transmedia Storytelling Case Study) | Transmedia Storytelling for Business | Scoop.it
116 – Star Wars (Transmedia Storytelling Case Study) In this episode: • Star Wars • Recommended resource - storycentral.com by Alison Norrington At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... ; Series 5 – Characters; Series 6 – Travel Guide for Kids and Series 7 – Transmedia storytelling Case Studies • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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User Research: What It Is and Why You Should Do It | Interaction Design Foundation

User Research: What It Is and Why You Should Do It | Interaction Design Foundation | Transmedia Storytelling for Business | Scoop.it
Dive into what user research actually is, and create an overview of how you can use user research in your design process by exploring the 3 most common reasons.
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Is ‘Interactive Storytelling’ the Future of Media?

The brief history and looking forward to future projects in the burgeoning industry of interactive media where viewers participate in the story being told.
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Transmedia Storytelling Initiative launches with $1.1 million gift

Transmedia Storytelling Initiative launches with $1.1 million gift | Transmedia Storytelling for Business | Scoop.it
MIT has launched the Transmedia Storytelling Initiative under the direction of Professor Caroline Jones, an art historian, critic, and curator in the History, Theory, Criticism section of the MIT Department of Architecture.
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Hollywood is quietly using AI to help decide which movies to make

Hollywood is quietly using AI to help decide which movies to make | Transmedia Storytelling for Business | Scoop.it
Artificial intelligence is being slowly embraced by filmmakers as a tool to help predict box office revenue and decide which films to make. Companies like Vault, ScriptBook, Pilot, and others are promising that machine learning can fill in the gaps of human knowledge. But how good is an AI’s aesthetic judgment really?
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Hunger Games (Transmedia Storytelling Case Study)

Hunger Games (Transmedia Storytelling Case Study) | Transmedia Storytelling for Business | Scoop.it
117 – Hunger Games (Transmedia Storytelling Case Study) In this episode: • Hunger Games • Recommended resource - Confessions of an Aca-Fan by Henry Jenkins At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Watch/Listen/Read Series 1 - Transmedia Storytelling for Business; Series 2 - Build your Business Stories; Series 3 – Technology – The Future is Here; Series 4 - Use Stories To ... ; Series 5 – Characters; Series 6 – Travel Guide for Kids and Series 7 – Transmedia storytelling Case Studies • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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