How to Manage Social Media in Higher Education | Higher Ed Live | Metaglossia: The Translation World | Scoop.it
How to Manage Social Media in Higher Education: A Guide for Campus Administrators
by Amy Jorgensen

Managing Social Media in Higher Education is no easy task. There is a lot of pressure to stay on top of current trends and strategies, maintain consistency in many channels, and ultimately build genuine digital relationships with our students that result in brand loyalty. Liz Gross, author of “How to Manage Social Media in Higher Education: A Guide for Campus Administrators”, joins us to give insight and tips on how to succeed in the fast-paced world of social media management.

The show includes:

Why Liz wrote her book
Content Strategy tips
Social Media Guidelines
Management insight
Social Listening strategies
Crisis Management
Transparency online
Social Media Measurement
and more…
Guest
 Liz Gross, is a higher-ed social media legend. Liz currently works as a Social Media and Market Research Strategist for a federal student loan servicer. Prior to her current position, she was the Director of Marketing and Communications at the University of Wisconsin-Waukesha and Program Outreach Coordinator in University Housing at the University of Wisconsin-Milwaukee. She has spoken about social media and higher education at South by Southwest EDU, South by Southwest Interactive, the American Marketing Association Symposium for the Marketing of Higher Education, and the National Association of Student Financial Aid Administrators. Her writing has appeared in the ACUHO-I Talking Stick and CASE Currents.

Liz recently published a book, “How to Manage Social Media in Higher Education: A Guide for Campus Administrators”. This book is available for purchase on her website: lizgross.net