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EXCLUSIVE WEBINAR AVAILABLE: Breakthrough Science to Treat Colon Cancer and Glioblastoma from the NIH

EXCLUSIVE WEBINAR AVAILABLE: Breakthrough Science to Treat Colon Cancer and Glioblastoma from the NIH | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

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EXCLUSIVE WEBINAR AVAILABLE: Licensing Opportunity in Treating Colon Cancer and Glioblastoma from the #NIH. Watch the Webinar NOW: https://bit.ly/nih-cancer

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How Coronavirus Has Impacted Live Music 

How Coronavirus Has Impacted Live Music  | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Since the start of the coronavirus pandemic, musicians have had to get creative with the way they play and record music. One Philadelphia-based band even brought their instruments and equipment up to the roof of a local music venue to play for a crowd below. For many, this was the first live performance they had seen in a while, providing a welcome change from the isolation associated with the pandemic.

 

The entire music industry has been at a standstill since all major venues were shuttered to prevent the spread of the virus. Many of them have closed their doors for good, and lots more face the looming threat of bankruptcy in lieu of federal legislation that grants them financial assistance.

 

If too many venues close, this would negatively impact artists who have scheduled tours at the end of the pandemic, as well as those who make most of their profit through live performances. One of the many solutions that have been invented is the creation of drive in concerts, where attendees can purchase tickets online and watch the artists from the comfort of their car. Some artists have even performed in grocery store parking lots.

 

The City Winery in Nashville, Tennessee, is attempting to host coronavirus protocol compliant performances by touting strictly enforced social distancing measures, temperature checks, and health questionnaires for guests upon their arrival at the venue. To keep the crowds to a minimum, people are spread out throughout the venue and asked to pre-order food and drinks at their reserved table, which is situated 8 feet apart from other tables. However, the financial loss from these types of shows is hard to ignore. These events garner lower profits, meaning there is less money available to pay everyone involved in putting such events on.

 

The state of the pandemic is constantly changing, so music industry workers need to watch vigilantly for updates and plan accordingly. However, the uncertainty of the situation makes it difficult for individuals to plan and adapt. Even if a venue has a performance scheduled, something could change the next day that prompts cancellation. There have been many suggestions on how to help music venues rebound, including starting a Patreon-like crowdfunding site.

 

To find out more, check out the original article on NPR’s website.

 

Good2BeBack is a mobile app that is dedicated to making the transition back to work, school, and other facets of normal life easier for everyone. The app provides a seamless way to submit daily symptom checks so that individuals and groups can get back to what matters most, performing their best. For more information, contact Good2BeBack by email at wecare(at)good2beback.com.

Keldon Williams's curator insight, February 21, 10:41 PM

This article is about how the pandemic has affected the music industry. It talks about going from being completely shut down with no performances, to now being able to find a way through performing outside in grocery store parking lots and rooftops to prevent the spread of the virus. 

 

I would say that this source is reliable, for the simple fact that the original article shows pics of the live events and of the venues being shut dsown.

 

I would say that this is a good resource for audio arts professionals. 

 

Marcus Dyson ��'s curator insight, May 23, 9:24 PM
This article is encouraging and gives me hope that live music can and will eventually get back on after these tough and trying times. This is a very relevant article. NPR has always been a trusted source for me when it comes to news and information. Audio Industry people should look at this site for more updates on the current moves in the industry around the world.
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The Legal Geography of Cannabis

The Legal Geography of Cannabis | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Some states have officially established into law the use of marijuana – legal use. Not only in terms of medical use, but also for recreational use. It appears that in present times Americans favor this legalization more than ever before. While there is still a long road ahead for the U.S. to fully support legal marijuana, there is significant alteration in juxtaposition to years ago.

Dawn VanDam's insight:

Some states have officially established into law the use of marijuana – legal use. Not only in terms of medical use, but also for recreational use. It appears that in present times Americans favor this legalization more than ever before. While there is still a long road ahead for the U.S. to fully support legal marijuana, there is significant alteration in juxtaposition to years ago.

 

The legal geography of cannabis in the U.S. is thus far 11 states that legally authorize marijuana for recreational use. Vermont, Washington state, Washington D.C., Oregon, Michigan, Alaska, California, Colorado, Maine, Massachusetts, and Nevada. There are other states that are still in the process of attempting to legalize marijuana entirely, such as, North Dakota and Ohio, while Utah and Missouri have legalized medical marijuana along with 20 other states. Clearly, Americans are advocating for an expansion of the legal geography of cannabis.

 

According to Steve Hawkins, whom is an executive director of the Marijuana Policy Project, “We hope the results of this election will inspire Congress to finally start addressing the tension that exists between state and federal marijuana laws in our nation.” Many years ago, there was controversy and stigma regarding the use of marijuana. Some would claim that such drug should not be used. As years passed by, using marijuana for medical purposes became a somewhat acceptable argument. The legal geography of cannabis is more widespread than in prior times. Now, it appears that the use of marijuana for not only medical purposes but also for recreational use has gained its acceptance throughout the U.S., Marijuana is not fully supported by the country however, there is more acceptance towards it compared to prior years.

 

The topic of whether marijuana should be legalized or not has definitely shifted within the past years. As a matter of fact, the election results from 2018 are a prime example of this shift of opinion and approval. Republican Pete Sessions strongly opposes the use of marijuana, while Democrat Colin Allred claims that marijuana is of great benefit for veterans. Allred is currently winning against Sessions.

 

For more knowledge on the topic of the legal geography of cannabis in the U.S., visit the source information at the Quartz website.

 

For additional information regarding to health-related regulation articles., contact us at info(at)healthconnexions.com or visit www.healthconnexions.com/.

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How Technical SEO Can Help Your Business

How Technical SEO Can Help Your Business | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Preparing your site for the crawling of search engine spiders is vital. An important factor in this process is proper utilization of the technical aspect of SEO: what you must do in On-Page and Off-Page optimization in order to improve the page performance and raise its efficiency. This involves solving your website’s technical problems and making it user friendly and more able to satisfy the user. To find out more, we invite you to read the article. 

Dawn VanDam's insight:

Technical SEO is a very important element in the process of readying your site for search engines. If there are issues with the SEO technology process, your efforts to improve your site for SEO may not achieve the expected and desired results.

 

So it is important to make sure that you understand what SEO or Technical SEO is and how to properly handle them on your site. Performing a technical SEO audit on your website and fixing any potential problems will make sure you do not have to deal with these same problems again.

 

Technical SEO is the process of improving your website for the crawl and indexing stage. By using Technical SEO on your site, you help search engines to access, crawl, interpret, and index your website without any problems.

 

Search engines use several classification factors—such as site speed, safety, and mobile-friendly design—to determine what is displayed in search results. Technical SEO is comprehensive terms for activities that help crawlers of search engines perform their tasks, allowing them to index your site in the correct way and to do their work inside your site. This means that the site is technically configured to do indexing or crawling robots.

 

Search engines are adjusting their ranking techniques all the time for search algorithms. Google is believed to change its search engine algorithm from 500 to 600 times a year! Technical SEO for your site must continue to keep pace with updates to search engines, especially in the field of classification of sites.

 

Does Technical SEO differ from other types of SEO?

 

Technical SEO tactics, by simple definition, are anything you do to improve your site classification other than content and links, such as improvements to the structure of your site, the transfer to hosts, fast servers or site security, etc.

 

On-page SEO: Refers to your site's optimization of page-level search engines such as content layout, image enhancement, and internal linking practices between topics, etc.

 

Off-page SEO: includes everything that you do with regard to the site and the content outside the limits of your site, such as securing high-quality links by posting on social networks and the guest post in high-quality sites, and other things that build external links to your website.

 

To read more about the differences between On-page SEO and Off-page SEO visit the source information at HubSpot website. 

 

Internal page-level SEO indicates your site is optimized for page-level search engines such as content layout, image optimization, and internal linking practices between topics, etc. Technical SEO outside the page level includes everything that you do with regard to the site and the content outside the borders of your site, such as securing high-quality links by posting on social networks, the guest post in high-quality sites and other things that build external links to your website. The Off-page technical SEO process also includes a specific dependence on the quality of your content that makes the sites agree to host your content or link to you again.

 

Remember that technical SEO techniques are in your control. When you apply them, they provide you with a great opportunity to focus on achieving the business’s goal, which is a sure way to increase the chances of your site appearing on results pages.

 

What is SEO?

 

First of all, let's summarize what SEO is. The simplest definition is that SEO is the process of optimizing your website for search engines. SEO means:

  • Assurance that search engines can access and index your website without any problems.
  • The presence of high-quality content that matches the intention of the researcher.
  • Search engine crawlers have the right signals to understand the structure of your website.
  • The search engine spiders understand the meaning of your content.
  • Internal and external SEO adjustments and improvements give search engine algorithms confidence in your website and its ranking is higher than other sites.
  • Once you've done all of the above correctly, your website will be a friend to search engines and filter to appear in search results for many searches (related to your content).

 

Technical SEO Best Practices:

 

  • Find errors on your site.

 

One quick way to get started is to find and fix existing site errors. These errors may be technical (as they prevent crawlers from indexing your pages correctly), such as writing wrong orders in the Robot.txt file or the .htaccessfile…or your site has broken links that you must discover and fix by using this site to detect broken links in your site and fix them.

 

In the worst scenario, search engines cannot index your site at all as a result of these errors, so cleaning them from your site is a necessary first step in any technical SEO project.

 

For users of Blogger and sites other than WordPress, you can use the previous site to detect and repair broken links to your site, but if you are using WordPress, I advise you to use this add-on to your blog:Broken Link Checker. Activate it, and it will inform you periodically of any broken links on your blog.

 

  • Select the preferred link for your site that you would like to appear on search engine results.

 

When setting up your website or blog, you need to select your preferred domain. By doing this, you direct the search engines to see what kind of differences regarding your site's URL you want to use.

 

Mostly, the website can be accessed by default using www or removing www in front of the domain name. For example, if your domain is example.com, your website can be accessed via https://www.example.com and https://example.com (i.e. without www). Although this is good for users, it is confusing to search engines because they consider this to be two different websites. This means that you may experience indexing problems, duplicating content issues, and page rank loss. To solve this problem, you need to set your preferred domain and inform the search engines about your choice.

 

  • www or without www?

 

One of the questions many people ask is whether to use www in front of the domain name or move to a version other than www. There is no advantage to technical SEO in choosing one format over another; it is a matter of personal preference. I prefer to have www in front of the domain name of the blog because it seems more natural to me, but there is nothing wrong with you deciding to use your website link without www. What is important is that you inform the search engines of your decision and that the link is consistent throughout the life of your website.

 

  • Improve your Robots.txt.

 

Once you have set up your preferred domain, the next step is to check and improve your robots.txt file.

 

Robots.txt is a text file located in the root directory of your website that provides instructions for search engines to find your website pages that they can crawl and add to their index, as well as restrictions on some files on your site that prevent search engines from indexing them. The format of this file is very simple, and in most cases, you do not have to make any changes to it. But it is important to check and ensure that there are no wrong directives in it that will prevent search engine crawlers from indexing your website.

 

  • Improve your URL structure.

 

The next element in your technical SEO checklist is a review of your website's URL structure. The URL structure of your site means coordinating your URLs in order to improve the SEO of your site and its structure for search engines. The requirements include the following:

  • Use lowercase letters for words in English titles.
  • Use “-” to separate the words in the URL.
  • Condense the title description to 61 characters.
  • Avoid using unnecessary letters, words, or symbols.
  • Use your targeted keywords in the URL without pre-positioning keywords.

 

  • Improve the structure of your site:

 

Improving the structure of your site is an important element to consider when designing, as a well-defined and hierarchical site structure facilitates the task of search engine crawlers.

 

By improving the structure of your site, you will get better indexing and greater opportunities in achieving higher rankings in the search results for your site. For example, many overlook the divisions of your site from its main page, then a section, and then the site’s topics.

 

Google takes into account the general structure of the website when evaluating a specific page and this is something that should not be ignored. Therefore, you should improve your section pages if you want to obtain a division for your site in Google. In addition, Google mentioned in its guidelines on this matter that a well-defined structure helps webmasters identify important content on their website for Google, which will help a lot in driving important pages to a higher ranking in search engine results.

 

  • Check the title Rel=Canonical to prevent duplicate content.

 

Each page of your website must have a canonical URL. This is defined by adding the <link rel = “canonical” href = “yourpageurl”> tag to <head> of your posts and pages.

 

What is a canonical URL?

 

A canonical URL is a simple way to tell Google which version of the page to consider when indexing your website. The concept is similar to the preferred domain where one page can be accessed through different URLs. You can use rel = “canonical” when you have pages with similar content and to avoid repeating duplicate content problems when adding content to your website from other websites. As a general rule, you must specify a canonical URL for all pages of your website.

 

  • Improve your site's 404 error page.

 

The 404 page is displayed to users when the URL they visited is not on your website. The page may have been deleted, the URL may have changed, or they may have mistyped the URL in their browser.

 

What is an enhanced 404 page?

 

  • It has the same structure and navigation menus as your website.
  • It tells visitors in a friendly tone that the page they're looking for is no longer available.
  • It gives them alternatives (suggests other related pages) or a search engine.
  • It makes it easy to return to the previous page, your home page, or other important pages.

 

How do you check your 404-page?

 

The 404-page layout test is very easy. Just open a new browser window and type the URL that does not exist on your website. What will appear in your browser is your 404-page. Don't spend too much time optimizing your 404-page; just make sure that when the page requested by the visitor is not found, the custom 404 error page appears.

 

  • Improve the sitemap XML file.

 

One of the most important elements of Technical SEO is the improvement of the XML sitemap. A Sitemap XML file is an XML file that lists all the pages/posts available on your website. The map also includes the date of publication and the date of the last update. Search engines can use the XML sitemap as a guide when crawling your website.

 

How do you improve XML sitemap?

 

Optimizing your Sitemap XML file is simple. If you are a WordPress user, optimizing your Sitemap XML file is simple, because by adding Yoast SEO, you can control what to archive on your site and what you should not archive on your site. As for Blogger, the map is fixed and renewed by renewing topics in your blog.

 

  • Add an SSL certificate to make your site's connection HTTPS encrypted.

 

The most recent technical trend on the Internet now is HTTPS secure communication which is a well-known classification signal and an additional way to establish trust with users. When you install SSL on your hosting or server, whether the certificate is free or paid, you can access your website from https, not HTTP.

 

SSL indicates that any information that is transferred between your website and the server (such as usernames, passwords, personal data, etc.) is encrypted.

 

In the past, secure encrypted communications were important to e-commerce sites, but nowadays all websites should have SSL certified installed. If you do not have an SSL certificate installed on your site, the first thing you need to do is contact your hosting provider and ask them to enable an SSL certificate on your account.

 

  • Site Speed - The fastest site is the best.

 

Another well-known ranking signal is the speed of the site. Google mentions the importance of speed in all SEO recommendations, and studies confirm that faster web sites perform better than lower speed websites.

 

Improving website speed is a technical SEO issue and requires making changes to the website and infrastructure to get good results. The starting point is to check your speed with three tools: Google page speed insights, Pingdom tools, and Google mobile speed tool. The tools mentioned above will give you some recommendations on what you need to change to improve your speed.

 

In general, what you can do to increase your website's upload speed is the following:

  • Upgrade your server to use a 64-bit operating system if you use a private server for your site.
  • Improve the size of your photos. There are some tools that can help you reduce image size without affecting image quality.
  • Reduce the use of plugins if you use WordPress.
  • Upgrade WordPress and all add-ons to the latest versions.
  • Do not use a heavy pattern for your site that contains flashes, etc., but use the quick, simple, error-free template.
  • Optimize and reduce your CSS and JS files.
  • Avoid adding too many scripts at <head> from your website.
  • Ensure that your site is compatible with mobile devices.

 

Having a website compatible with mobile devices is not optional, but rather is based on Technical SEO. Often the majority of users are using mobile devices, especially with the inclusion of a mobile index first by Google. If you do not have a fast and mobile-friendly website, your site will lose upgrades in rank.

 

Mobile usability is part of the SEO technology because once you have a mobile-friendly website that is properly configured; you won't have to deal with this again. It is also a task that requires technical SEO knowledge on how to set it up.

 

The first thing you need to do is check your website's usability with this tool from Google. If your website fails the test, you have a lot of work to do, and this should be your first priority. Even if you pass the test, there are a number of things you need to know about mobile devices and SEO.

 

The mobile website must contain the same content as your desktop website. With the introduction of the mobile index first, Google will attempt to classify mobile websites based on their mobile content. Therefore, any content on the desktop must also be available on mobile (including any internal links or other elements available on your website on the desktop). Avoid using mobile popups.

 

  • Split pages and multilingual sites.

 

If you have content on your website in more than one language, i.e. multilingual, then you need to take advantage of the Hreflang feature to provide Google with more information about the structure and content of your site. This will help them provide appropriate content to users (i.e. to show the content of your Arabic website to foreigners in each language) and will also help you improve your site for search engines (SEO) by avoiding recurring content and indexing problems.

 

For more information on how to deal with multilingual sites, read this guide from Google, and also this guide from Google.

 

If you have reached that point, you will likely have a good idea now about what Technical SEO is and why it is handled separately from On-page SEO and Off-Page SEO. 

 

Even if you have done this before, it's always a good idea to check technical SEO techniques for your website.

 

Conclusion:

Technical SEO consists of a number of scans and settings that you need to optimize your search engines to crawl and index the website without any problems. In most cases, once you have optimized your site to search engines by configuring it in the correct way through technical SEO methods, you will not have to deal with it again, other than performing periodic SEO checks for your site.

 

Technical SEO needs some technical SEO knowledge to perform some tasks (such as improving page speed, adding structured data, etc.) but it is necessary to do so, or your website will not achieve SEO for it to raise its ranking in search results.

 

In order to help you with business marketing, Health Connexions has many marketing solutions to help you succeed with your business and help you with Technical SEO. If you are interested in learning more about our services, contact us at info(at)healthconnexions.com.

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How was AI assimilated into business in 2019?

How was AI assimilated into business in 2019? | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Being stifled by machinery agendas and rigid dictating modes, the world is inching towards Artificial Intelligence (AI) integrated business strategy. With reference to the marketing research from Forrester, nearly 90% of marketers are adopting AI for their business to bounce up.

Dawn VanDam's insight:

AI technology utilizes computer analysis and programming to apply human intelligence in learning, autocorrection and reasoning. While having AI assimilated into business has been ubiquitous in recent years, there are a few tactics on the horizon. Below are six ways for AI to work in tandem with your business in this year.

 

1. Tailor-made insights

 

An up-to-date resources allocation strategy is vital for your business to encounter new challenges and grow from previous experience. But how can you optimize your budget to succeed in a competitive industry? With AI’s computer algorithms, predictive trajectory for your business can be upgraded to an automated decision-making. Moreover, with its algorithmic bases, a higher transparency on your business judgment can also be demonstrated to your customers, establishing a trust-bond as well as promoting a professional appearance.

 

2. Supply chain automation

 

Manual processing was crucial for your business characterization, but it’s not ideal for more complex tasks. An automation could significantly provide you with precision. In fact, here are some of the most prevailing processing you should invest in: natural language processing (NLP), robotic process automation (RPA) and deep learning technology. These technologies ground your business automation with manual knowledge in application for specific business enhancement.

 

3. Mobile continuous to be in vogue

 

Apps and webpages (with mobile specific layouts) remain the key medium for modern business promotion, presentation, and connection. How can we strike an equilibrium between our ideal comprehensive business content and user-friendly attractiveness? With AI assimilated into business to handle the complexity with full use of applicable transition and transversion, such as “real-time” features, this assimilation would not only serve as a platform for the incoming tide of new entrepreneurial success but also favor ROI (return on investment) for your company.

 

4. Strengthening customer communication

 

Building and sustaining a satisfying connection with customers has always been the biggest challenge for business, especially those in B2C nature. How can we maintain a strong bond at all times? AI assimilated into business through communication platform unlocks doors to unconventional yet decent customer experience (CX) strategy, e.g. AI live chat with no more boring and dull “model answers”. AI-CX will undoubtedly favor engagement presentation and build or re-build your trust-bond with potential customers.

 

5. Developing your business – Recruitment

 

To search for a candidate that benefits you and grips you, AI employs sophisticated technology to help you preserve money and time. Most importantly, AI combined recruitment allows matching with biometric and psychometric analysis of concrete tonal and micro-expressions of your potential candidates. You do not want your competitor, rather than you, to hire the best candidates currently in the job market.

 

6. Secure your business network

 

Cyber security remains a radical concern for every business internet development with reference to the exponential rate of growing attacks. It is remarkable that AI technology is applicable for both cyber-attack and defense. With reference to the surging of robust attacks, rudimentary protection would be far too porous to guard your business.

 

The above six ways AI assimilated into business are trending for 2019 and the coming future. AI does not demonstrate a manual-work replacement trend but, rather, a business remodeling with AI. Note that AI is not infallible, as technology is dependent on its resolution limit, while a limit breakage significantly nourishes growth and improvement for a high-quality business. To find out more about how AI assimilated into business in 2019, visit the source at the Forbes website.

 

Looking for assistance on growing and developing your business network? Health Connexions’s comprehensive support makes science work for commercial tools. Contact us now at info(at)healthconnexions.com.

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What Is Organic Traffic?

One of the steps to create websites is to obtain traffic, and the most important goal for website owners is getting the largest number of visits to the site. Traffic sources are numerous, including free and paid sources, and, of course, the most important source is organic traffic.

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6 Metrics that Show Whether Your Content Targets Your Audience

6 Metrics that Show Whether Your Content Targets Your Audience | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

If you have some experience as a content creator, you likely know how necessary it is to monitor each project’s performance regularly. This way, you are able to isolate the content that has the best performance and also content that needs to be improved. This article discusses aspects that illustrate if your content caters to the people for whom it is designed.

Dawn VanDam's insight:

Keeping a close watch on your content’s reception is vital. Even though you find a piece of content to be one of your best works, it might not appeal as well to your target audience. By using data analytics, you are able to see what would work best for your content marketing and lead to success. Here are six metrics that show how well you are reaching your target audience.

 

  1. Traffic

 

The most significant metric for online content is traffic, and it can be measured through more indicators. Analyze your traffic using Google Analytics by looking at three different factors, as defined by the original article on Marketing Insider Group: “users (the total number of unique visitors to your page), page views (the total number of times a page on your site has been viewed) [and] unique page views (if a single user has viewed your page multiple times, these visits are combined into one page view to calculate this metric).”

 

This data can be either used to see individual pages’ traffic, or it can be furtherly explored to see from where your traffic originates and the type of devices your audience uses. You personalize your future content using this information, transforming it accordingly to your traffic results.

 

  1. Sales or conversions

 

Along with monitoring traffic, you should also encourage your audience to click your links, sign up for the newsletter, buy something, etc. (conversion can take several forms). Depending what sort of content you produce, you might want visitors to make a transaction, or simply raise awareness of your brand. In that case, social shares and engagement should be your focus, among other metrics. If you are aiming to sale things, Google Analytics also tracks the number of sales generated by your content.

 

  1. Engagement

 

Traffic isn’t always an indicator of a good content. In order to see if people are engaging with your content, it is recommended to look at things like how much time they spend on each page or how many pages they visit in a session. This information can also be found in Google Analytics, in Audience Overview, along with the average number of pages per session, the session duration and the bounce rate. What you’re aiming for, especially if it is readable content, is a high number of pages per session, a long average session duration and also a low bounce rate.

 

  1. Social Media Engagement

 

Another instrument for measuring  engagement is to examine the impact your content has on social media. One of the most important metrics in social media is share rates, as it is a clear sign that people find your content worth sharing with their friends.

 

This information can be tracked either on the social share buttons, or using websites such as Buzzsumo that will also rank your content based on the number of shares.

 

Google Analytics shows how much social media-generated traffic reaches your website, this being another metric of the engagement. Going to Acquisition > Social > Network Referrals allows you to access it.

 

  1. SEO Performance

 

The number of site visits that come from searches can also be tracked with Google Analytics, but in order to get a better view on the SEO performance of your website, you have to analyze more metrics. SERP ranking is the most essential, which is the rank that search engine results for a particular keyword phrase assign to your page . To see the fluctuation of your ranking and also the terms your site is ranking for, use Google Search Console.

 

  1. Authority

 

Although it is not as easily measured as the other metrics from gauging the interest of your audience, authority comes with many advantages. This advantages include improving your SEO, and therefore getting more traffic from search engines, and also building your brand and increasing the conversion rate. The most common metrics that indicate authority of a brand are media coverage, content links, and social media mentions.

 

For the original article and more details on each metric for measuring the interactions of your audience with your site, visit the Marketing Insider Group website.

 

If you have a company in the health domain and are looking to improve your marketing strategies, Healthconnexions is here to assist you. Don’t hesitate to contact us at info(at)healthconnexions.com for more information.

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4 Marketing Tips to Improve Your Business Position in Google Searches

4 Marketing Tips to Improve Your Business Position in Google Searches | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Google can be an effective instrument it is used correctly, whether you attempt to sell a product or grow your brand. This article will help you learn more the amenities that Google offers and how to increase your chances of achieving marketing success.

Dawn VanDam's insight:

Having an average of 3.5 billions of searches daily, Google is one of the most vital tools for marketing nowadays, as its search results are seen by a large number of people. Here are a few tips that should help you learn more about Google’s services and how you can make the best use of them.

 

  1. Utilize Google Ads extensions

 

Besides keywords, which are essential for Google Ads, there are also other ways to market your brand.

 

“Extensions are a great way to add key descriptive text without taking up space in your actual ad. For example, a location extension can help you gain another coveted spot in Maps, or you can use price extensions to showcase specific services to increase sales.” said Callum Davies, one of the authors of the book “The Must Have Guide to Google AdWords” in an interview.

 

Considering the number of extensions available, it is easy for the marketers to find the ones that suit best their campaigns, in order to achieve marketing success. According to Google reports, the ads that use extensions improve the clickthrough rate by 10 to 15 percent, and they could also improve the quality score.

 

  1. Leverage the power of Google Maps

 

Google Maps can be very helpful, especially for small businesses. By using the map extensions when setting up a My Business account, it is easier for users to discover your business, and there are also higher chances that they will visit it, moving you a step closer to achieve marketing success.

 

Jet Saini, the CEO of Drip Digital explains: “There are three keys to your maps ranking: distance, relevance, and prominence […] First, Google will factor in your distance from the person conducting the search, as well as how closely your listing matches what they’re looking for. Your prominence then comes into play, based on things like SEO rankings and reviews for your business. To show up on Maps results, you need to provide detailed business information and use strategic location keywords so you can be better optimized for local searches.”

 

  1. Double down on content production

 

Although researching which keywords would be suitable and including the best in titles, meta tags and more is a very important step. Constantly posting new quality content is what will make the difference in a long-term SEO and marketing strategy.

 

The content should be customer-oriented, and it shouldn’t necessarily sell something. It can be an informative article or even an entertaining one, in order to become a reliable source for your customer, and not be just a seller. Moreover, the constant updates of your website will also help you build your authority with Google.

 

  1. Start (ethically) building quality backlinks

 

Your SEO rankings can be improved not only by on-site efforts, but also through quality backlinks. By creating quality content, it will also be linked by others on their own websites, therefore becoming a reliable source of information, increasing your brand authority.

 

Backlinks can also be created by joining high-ranking business directories like MapQuest and Yellow Pages.

 

However, the trend is to build backlinks by creating relationships and interacting with other users and content-creators. According to marketing expert Neil Patel, once you start interacting with content creators by telling them you enjoyed their article so much  you shareded  it on your website, there is a high likelihood that they will soon do the same. As a result, this will this buildbrand awareness as well as develope key relationships.

 

Many potential customers will reach you through Google. The use of suitable keywords is essential for the growth and success of the business, but the tips mentioned above should also be followed, as they will only get you closer to success and help you strengthen your brand’s online presence.

 

For more information about each tip or instrument, read the original article on the Entrepreneur website.

 

Healthconnexions  is a great resource, for more information on marketing in the healthcare industry, Find the answers to your questions by contacting us at info(at)healthconnexions.com.

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6 SEO Misconceptions You Should Know

6 SEO Misconceptions You Should Know | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

The most common misconceptions related to SEO concern building links. Those links can be internal to your site and involved with linking your site’s topics, or external links from trusted sites from Google. These sites from Google have emerged over the years as a result of experiences and case studies carried out by website owners and specialists in SEO explanation of websites. This is due to the rapid growth of the SEO industry. To find out more, we invite you to read the article. 

Dawn VanDam's insight:

Some bloggers take Google’s instructions on SEO the wrong way and publish them in the form of tips for bloggers on their site, or through other sites, as an extensive explanation about some of the ways search engine optimization can raise site classification.

 

These six misconceptions deserve knowledge and must be studied carefully, and we are publishing them to correct the myths about them, which some bloggers may have entrenched in the minds of some, especially those eager to top the ranking.

 

1-The internal links can put you in trouble.

 

A common misconception is:

 

When you use internal links that contain anchor text on the keyword, you run the risk of your site being penalized by Google.

 

You may have read on many websites that internal keyword-rich links are a risk to your site and should be avoided. This is not only a wrong idea, but also bad advice because the internal links are very good in the field of preparing your site for search engines, and it is an important part of the internal SEO at the on-page level.

 

Here is why internal links are useful:

 

  • Search engines help discover more pages from your website.
  • They help users to know more about a specific topic.
  • Search engines help identify the most important pages of your site by tracking those links.
  • They increase the time users spend on the site as well as the number of pages per visit.

 

What are the best ways to link the internal pages of your site?

 

  • Do not use more than 7-8 internal links on a single page. Any topic or post page that you place on it should not exceed 7-8 internal links at the most.
  • Do not always link to the same page or pages but try to change your link.That is, do not place the same word and the same link on all pages, but type in the meaning of the target word while remaining on the same link.
  • A great way to use the internal link is to add “related posts” at the bottom of each article with links to 4-5 related pages.

 

2-The only way to increase your rankings and enhance SEO is to build external links (backlinks).

 

A common misconception is:

 

Building links is the only way to increase your website's ranking.

 

This is a misconception that has greatly affected all search engine optimization systems. The science of it is not limited to building links only, but there are many foundations for your site that are subject to SEO, such as structuring your site and friendly links to the search engines for your site, as well as the site map, etc.

 

Many companies selling links to make a quick profit started selling link packages and tricked several people into believing that building thousands of links to the site is working to benefit SEO for site owners. Those companies insinuate in that false propaganda, that the classification is related to building the largest number of backlinks to your site. They do this as well as exploit the lack of awareness of some website owners in the process of preparing the site for search engine optimization. But in reality, building links of this kind can lead to sanctions against websites and site owners losing their rankings after the release of Panda and Penguin; the purpose of the updates was to reduce the visibility of low-quality sites such as sites that are a low-value addition to users and sites that copy content from other websites or sites that are not very useful.

 

The question here is if link-building is not the appropriate way to increase rankings, how can I promote my site?You can promote your site and increase its popularity without building any backlink for it by leaving it to users who will raise the profile of your site due to the richness of the content.

 

You can enhance SEO and promote your website without building a backlink by doing the following:

 

  • Add your site to search engines.
  • Create a mobile-friendly and responsive website.
  • Create an application for your site and publish it on Google Play.
  • Publish articles referring to your site in forums or high-profile sites.
  • Keep your site fresh and renewed.
  • Share the topics of your site on social networks.
  • Write about the latest news in your site niche, which means if your site is for news, talk about the latest news (Majoring in one niche).

 

3-Guest posting is a valid way to get links.

 

A common misconception is:

 

Guest posting is a legitimate way to build links that point to your website and improve SEO.

 

A wrong idea that gained importance after Panda and Penguin is the idea that guest posting is a valid way to build links to your site. Indeed, it’s a great way to build a normal backlink for your site, but overusing it can lead to Google penalties.

 

The link to your site must be naturally placed within the article, and you must put articles that refer to your site in websites similar to yours in the content. To read more about how guest posting can affect your website ranking, visit the source information at the Search Engine Journal.

 

4-Google uses the same ranking algorithm as Bing and Yahoo.

 

A common misconception is:

 

SEO for my website is ranked high on Google, so it should rank high on Yahoo and Bing as well.

 

Many website owners say: “My website is on the first page of results using Bing and Yahoo,” but you should know that the search engine for Yahoo has acquired Microsoft and has been merged with the Bing engine, but it is not merged with Google.

 

What needs to be clarified is that Google's ranking algorithm is different from that used by Bing, despite the fact that Yahoo uses the same algorithm that Bing uses.

Google has a more sophisticated set of rules that are constantly changing, while Bing follows a different pattern.

 

Good SEO practices apply to both search engines, however, the website can rank higher in Bing when:

 

1- The site domain is outdated (more than 1-2 years old) and the content is renewed.

2- The site shares many Twitter and Facebook posts.

3- There are a lot of text links for targeted keywords on various sites - while Google and Panda and Penguin have begun punishing websites with many keyword-linking links, this tactic seems to work well in Bing.

 

5-Off-page is more important than page-level SEO.

 

A common misconception is:

 

Website promotion is more important than the content on the site and the search engine optimization on the page.

 

Off-page search engine optimization is what happens outside the boundaries of the website (for example, link building, guest posting, social media marketing, etc.), while page-level search engine optimization is on the actual website (settings that you can apply to the private website to improve its usability and publication in search engines).

The misconception here is the belief that off-page SEO is more important for classification purposes than is inside the page. The truth is that both sides are necessary, but the search engine optimization for your site is a must for the best results.When you start a search engine optimization campaign for your site, first you have to make sure that the site optimization for the search engines inside the page is done correctly. One of the first steps is to review the search engine improvements inside the page, and identify any important problems related to the page and improve it.

 

6-Highly competitive keywords can bring more targeted traffic and enhance SEO

 

A common misconception is:

 

If you want natural traffic from search engines, you should search for highly competitive keywords.

 

When you use the Google Keyword Tool to search for your keywords, it is natural that you choose keywords with high traffic;this way, you will earn more traffic to your website. This is a misconception because highly dynamic keywords are also highly competitive keywords. As a beginner, it is difficult for you to raise your rank, competing against large sites that dominate certain keywords. The result will be zero visitor traffic and poor SEO. To avoid this problem that most novice bloggers fall prey to,target low-competition words or long-tailored keywords that are easy to rank, and once you get to the top positions for some low-competition keywords, you can follow mid-and high-competition keywords that will bring more visitor traffic.This means that you will need to develop your site over time and step by step.

 

Many SEO misconceptions remain circling the web due to the confusion caused by various Google updates. The search engine optimization rules change all the time, and if you don't follow recent updates, you might end up baffled.If you are interested in improving your site's search engine optimization and getting organic visitors, we invite you to check out Health Connexions.

 

If you are interested in learning more about Health Connexions services, contact us at info(at)healthconnexions.com.

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Predictive Analytics in Healthcare Provides Proven Results

Predictive Analytics in Healthcare Provides Proven Results | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

The development of data science and predictive analytics in healthcare is incredibly useful and important in ensuring the best possible outcome of patients’ healthcare plans. However, and understandably, there are several concerns regarding the technology. If the correct steps are taken to make certain the technological abilities are used correctly and in concert with healthcare providers’ expertise, the positive effects of predictive analytics can substantially increase the quality of healthcare.

 

Dawn VanDam's insight:

Predictive analytics can bring the best possible healthcare to every patient. For example, data science can predict which, if any, patients have tumors or which patients show a risk of re-admission. The health service provider can then reach out to those patients and bring them the care that they need. There are also many less obvious ways to implement data science in the healthcare field.

 

While data science brings up several potentially positive aspects, skeptics say that such medical information should not be as accessible. Others note that results drawn from predictive analytics are not reliable enough and would put the patient’s health at risk with expensive and unnecessary procedures. On the other hand, a medical doctor has the final say as to what to do, and there are positive elements for the future of technologies.

Healthcare providers have the ability to combine medical records with external data to assist patients in becoming more intimately connected with their personal experiences in healthcare.

 

Predictive analytics can also be used to produce feasible treatment advice for a patient. Patients’ home addresses can be used with other available information to educate patients on the number of practicing surgeons close by or other related information that can aid in providing services otherwise unavailable. A patient can then use this information to design a treatment plan that is convenient and best for them. Plus, similarly made predictive models can be constructed to predict the development of diseases. As a result, a medical team can look at a trajectory of a patient's illness and use it to determine when/how to continue on to the next step of their healthcare plan.

 

Data scientists play an integral role in the healthcare industry. Using predictive analytics has proven to thoroughly enhance patients’ conditions. However, data science must be implemented with the intention of improving patients’ lives, not only for the sake of convenience.’

 

To find out more about predictive technologies and their effect on healthcare services, check out the source article at Data Science Blog.

 

Predictive technology in healthcare is just one example of how technology can improve communications for healthcare providers. However, with all the emerging technology in this field, sales are becoming increasingly competitive. This is why Health Connexions connects your business with a team of experts that specialize in leads to sales. We will work directly with you to transform your business and get you the sales you’re aiming for. Contact us today to book a discussion at info(at)healthconnexions.com.

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EXCLUSIVE WEBINAR AVAILABLE: Breakthrough Science to Treat Colon Cancer and Glioblastoma from the NIH

EXCLUSIVE WEBINAR AVAILABLE: Breakthrough Science to Treat Colon Cancer and Glioblastoma from the NIH | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Watch Webinar Now

Dawn VanDam's insight:

EXCLUSIVE WEBINAR AVAILABLE: Licensing Opportunity in Treating Colon Cancer and Glioblastoma from the #NIH. Watch the Webinar NOW: https://bit.ly/nih-cancer

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NIH Licensing Opportunity: Breakthrough Science to Treat Colon Cancer and Glioblastoma

NIH Licensing Opportunity: Breakthrough Science to Treat Colon Cancer and Glioblastoma | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Register now.

Dawn VanDam's insight:

Final Call: Licensing Opportunity in Treating Colon Cancer and Glioblastoma from the #NIH. Check it out and REGISTER NOW: https://bit.ly/nih-cancer

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NIH Licensing Opportunity: Breakthrough Science to Treat Colon Cancer and Glioblastoma

NIH Licensing Opportunity: Breakthrough Science to Treat Colon Cancer and Glioblastoma | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Register now.

Dawn VanDam's insight:

Breakthrough #NIH #webinar: Science to Treat Colon Cancer and Glioblastoma . Register Here --> https://bit.ly/nih-cancer

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NIH Licensing Opportunity: Breakthrough Science to Treat Colon Cancer and Glioblastoma

Register now.

Dawn VanDam's insight:

Licensing Opportunity in Treating Colon Cancer and Glioblastoma from the #NIH. Check it out and REGISTER NOW: https://bit.ly/nih-cancer

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How Coronavirus Has Impacted Movie Theaters

How Coronavirus Has Impacted Movie Theaters | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

A Regal Theater franchise in Orange County is hoping that the remodel on the facility, completed during the six-month coronavirus closure, will help bring the crowds back as they and other theaters begin the reopening process.  The movie industry has suffered along with many other sectors of the arts. Many films have been delayed due to the struggle of trying to bring the casts together for filming, and other vital crew members that help make them a success.

 

Without new movie releases, times have been made more difficult for theaters across the country despite some reopenings. They are struggling to keep attendance numbers up because of capacity limits of 25-50% in each showing, and the fact that consumers still have concerns about the virus and would rather stream movies at home to reduce risk of infection. Some theaters may even shorten opening hours, or close permanently, the last resort.

 

The three biggest film markets: Los Angeles, San Francisco, and New York, that account for 20% of the national box office tickets are still closed for the most part. Many regular visitors remain unaware that their local theater is open or feel uncomfortable returning to theaters to see a movie. As of right now, 70% of the US has reopened theaters, with 35 states allowing every theater to reopen, and others allowing gradual reopening. New York, New Mexico, and North Carolina are the only states that still have all theaters closed.

 

Many different factors will have to be in play to ensure a successful revival of the film industry. More, and newer, films must be released to entice the public to come back, and more state theater markets have to open. It is pivotal that Los Angeles and New York open, so that movie studios can be confident about releasing the biggest and most expensive films they have made. There are a myriad of films that require both national and international theater market openings to be successful. Wonder Woman 1984 is an example, as the prequel, Wonder Woman, received more than half of its $822 million total gross from the domestic North American market.


When the public feels safe and comfortable, and there are new films for them to see, they come flocking back to the theaters at full force. To ensure that everyone enjoys their experience, the Regal in Orange County is posting social distancing and mask reminders and extending the time between screenings of a film by 30 minutes to allow for cleaning and disinfecting. No one is quite sure when the theater market will return to normal, but industry leaders are hopeful that the arrival of a coronavirus vaccine will accelerate a full comeback.

 

To find out more about how COVID-19 has impacted the film industry, check out the original article on the Los Angeles Times website.

HealthConnexions is a marketing company dedicated to helping your business be a huge success. Their science backed techniques will make sure your business content is seen anytime, anywhere. For more information reach out to info(at)healthconnexions.com.

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How to Target Visitors from Certain Countries through SEO Technologies

How to Target Visitors from Certain Countries through SEO Technologies | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Targeting visitors from certain countries is very important for you to get visitors interested in what your website offers, and this is achieved through targeting your visitors and determining their exact location. In this article we address the importance of defining the target country for the site, along with the most important ways to target visitors in specific countries using SEO and its various techniques.

Dawn VanDam's insight:

There are many sites that provide a set of services that target a specific region or country or provide content that interests visitors in that country. When running this type of site, you need to target visitors from this region only, without entering into competition with sites targeting other countries without success. In this article, we will explain the importance of targeting and how to target visitors from certain countries through SEO technologies.

 

The importance of determining the target country for the site

 

Most of the sites on the web are websites for companies or websites that sell products like electronics. These type of sites need to target only a specific region and link the site to the same region. For example, a site that wants to sell its products inside Egypt must target only Egypt, so visitors from other countries will not benefit.

 

Also, the results of Google differ from one country to another according to Google’s vision of the relevance of this topic to the user’s geographical location. An example of this occurs when writing the word “banks” in the search engine. A user from Germany will see German banks in their search results, but when an Italian user writes the same word in the search engine, they will see Italian banks in the results.

 

The international targeting factor is especially important for generating visitors’ interest in your site field. However, if you want to direct your site to several countries, do not use any geographic identification so as not to lose visitors from other countries. This approach fits general and news sites that target many countries.

 

Ways to target visitors from specific countries through SEO technologies

 

SEO is the science of search engine marketing and of making a site compatible with search engine algorithms, which means that the sites in the first results of the search engine appear first if they have words that are relevant to the site niche.

 

Among the services that SEO specialists provide is targeting visitors from specific countries who are expected to be interested in the site’s content to increase the number of site visitors and achieve its goal, whether it is to increase sales or profit from ads or provide services. Here are the most important ways to target visitors from specific countries through SEO techniques.

 

1. By stretching the domain

The domain is a very influential factor in the search results and when choosing an extension for the domain specific to a specific country such as the United Kingdom of the United States. It facilitates your visibility to visitors, instead of expanding the circle of competition with many sites. To know more about domain extensions and how to it helps you, visit the source of this information at the ShoutMeLoud website.

 

2. Using Webmaster Tools

You can tell Google about the country you are targeting through your account on Google Web Master Tool. To choose the target country, enter your Google Web Master account and choose the site you want to specify its targeting. From the side menu click on search visits, then international targeting. From the box provided choose the country you want to target.

 

 3. Via Google Business

One of the factors that you can target visitors from certain countries is linking your geographical location to the target country through a Google business account or Google Places. This ensures that the location of your company appears when searching on the map within the target country.

 

4. Through content related to events inside this country

When targeting a specific country, you must provide content related to that country and use the dialect prevailing in this country. You can also research the most popular topics in the target country through Google Trend and specify the name of the target country. You will then see the most important topics that concern people.

 

5. By getting links from sites inside this country

It is very important to have backlinks pointing to your site from sites within the target country, and the links to your site should end with the extension for that country. This makes your site closely linked with this country.

 

These five techniques are the most prominent ways to target visitors from certain countries through SEO technologies to achieve the largest number of visitors beneficial to you and your site. These ways also allow you to narrow your site’s circle of competition with global sites without interest.

 

If you need help using SEO technologies to get targeted visitors from certain countries, then Healthconnexions has the solution for you. Contact us at info(at)healthconnexions.com for more information.

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How to Write a Professional Article Compatible with SEO Requirements

How to Write a Professional Article Compatible with SEO Requirements | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

This article discusses how to write a professional article in compliance with the SEO Terms and Conditions. Writing an article that is subject to the rules of SEO is important in producing search results and reaching the page or first result in Google and other search engines. By following the suggestions made in this article, you will learn how to write an article compatible with SEO.

Dawn VanDam's insight:

In order to write an SEO-compliant article, you first have to differentiate between the two SEO types. Search engine optimization is divided into:

 

On-Page SEO-

                         

On-page SEO is the type of SEO that relates to configuring your pages for search engines, for example, by paying attention to titles or page loading speed, etc., which is related to the article and the way to make the article top the search engines.

 

Off-Page SEO-

 

Off Page SEO is the type of SEO that relates to what you do outside your site to improve your search engine ranking, such as looking for ways to bring Backlinks to your site, or promoting your site through social media pages.

 

So to write an article that is compatible with the terms of search engine optimization, we must follow some conditions and rules and apply these rules when writing every article you want to top the search engines, or reach the first result in the search results.

 

1. Put keywords in the title of the article and its beginning

 

The title of the article is an important element when writing a professional article, and for this you must choose a wonderful title that accurately describes what your article. It is recommended to be between 55 to 65 characters.

Also try to make your article's keyword appear at the beginning of the title.

 

Search engines give great importance to the beginning of the title during the archiving process, so including the keyword at the beginning of the title of your article can have a significant effect. To know more about choosing keywords visit the source information at the Mobidea website.

 

Also try to guess the words and phrases the user will use to search for your article and put your address as if the researcher would type it in Google; this will encourage the researcher to click on your article and thus increase the percentage of the CTR.

 

 2. Description Meta Tag.

 

The meta code for the description is a very important code that appears at the bottom of the title in the search results. You must put a description for each article you have that does not exceed 160 characters.

 

Therefore, you must pay attention to the article’s description, and as we said, this description appears under the article’s title in the search results, so it should contain the keywords for your article that Google shows in bold.

 

3. Your article contains an H1 tag or code.

 

Your article should contain one H1 tag and your article’s title should contain the keywords.

 

4. Make a study of the keywords related to your article.

 

Keywords are the primary factor for writing a professional search engine optimization-compliant article, so making a keyword study is important when writing the article.

 

There are many ways you can get keywords.

The best way to get keywords is Google, when you type the keyword in the search bar, Google filters and displays keywords similar to the word you entered.

 

The beautiful thing here is that Google does not filter any keywords unless it has searches, and therefore includes visitors from those keywords.

 

When you write the keyword in your article, you can write it in bold font, which gives importance to this word for search engines.

 

5.The number of words for your article must not be less than 600 words.

 

Search engines prefer long articles, as those articles are supposed to be useful and contain information that will ultimately benefit the user, so you need to thoroughly cover the topic you are talking about.

It is also preferable that the article not be less than 600 words, and of course it should not repeat speech.

 

6. Add the alt feature to the images.

 

Adding pictures to the article is very useful especially when these images express what you are talking about, but you have to add the alt feature to the images in order for the search engines to understand that image.

Search engines cannot read images and understand what they contain or what they express, and here comes the importance of the Alt feature as this feature gives search engines the necessary information about what the image contains.

 

7. Use an easily readable font.

 

In order for your article to be readable, you must choose a good font and a suitable size for this font, neither large nor small. Try to find a font that is suitable for your content and simple at the same time.

 

If you would like more help with generating organic traffic and writing professional articles compatible with search engine optimization, then Health Connexions has the solution for you. Contact us at info(at)healthconnexions.com.

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7 Types of Email Every Physician Referral Management Program Should Use – That Can Be Easily Built with a Marketing Automation Platform

7 Types of Email Every Physician Referral Management Program Should Use – That Can Be Easily Built with a Marketing Automation Platform | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

While in the past physician outreach teams used to rely on phone calls, face-to-face meetings, and the occasional fax and e-mail for advertising, nowadays they rely mostly on digital communications in real time. In this article, you can find out more about the 7 types of emails that can make a positive change in your physician referral management programs.

Dawn VanDam's insight:

According to a report done by HealthLink Dimensions, 73% of physicians prefer to communicate via email. Although it is very easy to manage email campaigns, as you can pre-program them to auto-send using marketing automation platforms, 43% of the health systems still don’t use such a feature.

 

The next part of the article is for those organizations that use such a platform, or are considering using one, as it presents 7 types of emails that can improve your physician referral management program.

 

  1. Welcome Email

 

Example: Sign-Up Thank You

 

Sending a welcome email is an essential strategy used by most marketers, as it is a perfect occasion to formally present your brand and to clarify your brand’s services. These emails should be sent immediately after signing up, and they can be personalized based on the physicians’ first interaction with your organization. Sending these e-mails can be even easier by using a marketing automation platform.

 

  1. Confirmation Email

 

Example: Newsletter Sign-Up Confirmation

 

An auto-send confirmation email should be sent when a physician completes a transaction or signs up, so that they can know that the transaction went through and be able to refer back to their action.

 

  1. Lead Nurturing Email

 

You can set up a lead nurturing email campaign to focus on marketing your brand to select physicians. These campaigns consist of emails that aim to inform the clients about your brand’s services, using content that is relevant to each particular client. The emails are usually connected and sent automatically through the marketing automation platform.

 

  1. New Content Announcement

 

Emails of this type are sent when you have something new to share with your audience, that is also relevant to them, such as a new blogpost, e-books, publications, releases. These emails should be short and concise and include a call-to-action that should take the receivers to the new content.

 

  1. Dedicated Send

 

If you need to send a message or an announcement to a specific group, Dedicated Send emails are perfect for it, and can be scheduled easily using a marketing automation platform. They are usually used for event invitations, updates, and even to advertise a specific service, customizing its presentation for a smaller audience.

 

  1. Co-marketing Email

 

A co-marketing email is used when you advertise a collaboration with another company or health system to your physician audience. In order to make the collaboration clear, you should include the logo of the company and also explain the partnership, describing the advantages it brings to the physicians too. These emails can also be programmed using a marketing automation platform.

 

  1. Sales (or “Physician Liaison”) Emails

 

Although it is included here, this is closer to an email strategy. Therefore, they should be developed along with the sales team, so that these emails are complementary to the others activities of the sales team.

 

For more information on email marketing, visit the Salesforce Pardot website and read the original article.

 

A marketing automation platform has a wealth of uses. To find out more about marketing for health systems and how we can assist you visit Healthconnexions or contact us at info(at)ealthconnexions.com.

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The Impact GDPR Has on SEO and on the Internet as a Whole

The Impact GDPR Has on SEO and on the Internet as a Whole | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

The General Data Protection Regulation is  reacting to cases where user data was misused, such as the one involving Cambridge Analytica. Now that this new legislation has been implemented, it impacts all industries that collect and process user data, including digital marketing. This article explores the changes that this regulation has brought about.

Dawn VanDam's insight:

The General Data Protection Regulation aims to give individuals more control over the usage of their personal data, and it went into effect on May 25th, 2018. Considering that data-based personalization and retargeting, which were previously essential instruments in digital marketing, were against the GDPR, businesses have begun to focus on SEO instead.

 

Easier Outbound Link-Building

 

According to GDPR, companies now have to clearly state the privacy policy on their website. As most of them chose to do this through links on the most important pages, it has also brought advantages for the SEO teams, as it gave them a convenient way to control crawlers to-and-from the pages.

 

Security as a Ranking Factor

 

It is thought that the websites that are in with the GDPR will be ranked higher on the SERPS by Google, but there hasn’t been any official information regarding this yet. However, as Google has always been committed to make the internet a safer place, it is obvious that their actions are in sequence with the GDPR.

 

Looking at the way Google encouraged the adoption of HTTPS, it won’t be long until website owners also begin to implement the privacy protection measures required by the GDPR.

 

Difficulties with Geo-Targeting

 

The GDPR expands the notion of personal data, by adding to the list information such as IP addresses, mobile device identifiers, geo-location, biometric data, economic status etc.

 

As for geo-targeting information such as mobile identifiers and geo-location was used, it is now harder to use this technique for SEO purposes. In order to be able to continue to use this information for that purposes, websites now have to require permission from users.

 

Alternative Personalization Models

 

As GDPR has been applied, websites now have to ask the users for permission to handle their data, and considering recent privacy scandals, the majority of them might actually not give their permission. Therefore, most of the users will receive generic SERPs. As another consequence, standard personalization models are not considered to be as useful as they used to be.

 

But as the search queries people use are personalized no matter what, the websites are still able to receive personalized traffic search, by creating SEO content based on the users’ search.

 

Reduced Keyword Cannibalization

 

Keyword cannibalization appears as a result of the overlap between the goals of paid traffic and organic traffic, especially in brand-bidding and retargeting.

 

The good thing is that now, due to the fact that retargeting is against GDPR,  organic traffic channels (such as search engine optimization) aren’t exposed to keyword cannibalization anymore.

 

Moreover, now that the effectiveness of paid traffic is decreasing, companies can invest more in search engine optimization techniques and other organic techniques that were previously ignored because of the lack of the necessary budget.

 

Only Time Will Tell

 

GDPR represents just another change for SEO, and it will not be long until it adapts to the new guidelines, as search engine optimization techniques has been in constant change since search engines became a common medium for finding information online.

 

To learn more about this article, go to the original source at the Site Pro News website.

 

If you are interested to find out more about GDPR and marketing strategies, visit our website at HealthConnexions. For more information on the subject, contact us at info(at)healthconnexions.com.

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10 Laws of Social Media Marketing Success

10 Laws of Social Media Marketing Success | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Social media marketing can have amazing effects on engaging your audience and extending it, but it can be very challenging if done without previous experience. This article examines how to avoid pitfalls and how to find success in social media marketing.

Dawn VanDam's insight:

Here are some laws that represent the base of social media marketing success and, when followed, will attract customers and make your brand known.

 

The law of listening

 

In social media it is not always about making new posts. In fact, it is actually recommended to begin by listening to your audience, getting to know them by reading their content and joining in on their discussions. After completing this step, you will be more prepared to generate content that suits your audience and fully engages it, this way being a step closer to achieving social media marketing success.

 

The law of focus

 

In order to have a successful and efficient social media channel, it is better to have specialized content, rather thantrying to tailor content to suit everyone. A focused content marketing strategy is more likely than a broad strategy to succeed.

 

The law of quality

 

Quality over quantity also applies in this case. Through your posts you should aim to create connections that last with your audience, therefore it is more successful to have fewer connections that engage with all your posts than to have thousands of connections that engage once and then disappear.

 

The law of patience

 

Like all the other good things, social media marketing success and creating quality content takes time. You should be patient while waiting for results to appear, and continue working towards your goals.

 

The law of compounding

 

People want to share attractive content not only on the platform it was posted it on, but most likely on other platforms too. Therefore, you should try to generate content that encourages people to spread on Twitter, Facebook, LinkedIn, their blogs and so on. This can lead you to greater social media marketing success.

 

This sharing does not only spread your content on many platforms, but also opens new entry points for the search engines to find it in keyword searches, making it accessible to more people.

 

The law of influence

 

As part of your social media strategy, collaborating with online influencers that are interested in your services and open to promoting them can be a great tactic. If you manage to build a partnership with them in which they agree to share your content with their followers, you can have access to a new audience and be able to expand your business, eventually reaching social media marketing success.

 

The law of value

 

If you rely only on directly promoting your products, in time, people will stop following you. Instead, you should focus on giving more valuable content, and create partnerships with influencers and other companies, so that they also promote your products. It is often the case that people tend to trust an advertisement more when it doesn’t come from the producer.

 

The law of Acknowledgment

 

One of the keys in reaching social media marketing success is to build relationships. Therefore, you should not ignore the persons that contact you and offer you collaborations.

 

The law of accessibility

 

For your audience, it is not enough to just publish your content. You have to be available and also get involved in conversations. Even if you disappear only for a couple of weeks, the chances are high that your audience replaces you, so pay attention to how you interact with them.

 

The law of reciprocity

 

Considering that you expect the partners to be sharing your content, you should also return their favor and dedicate some of your time online to share their posts.

 

For a detailed description of these laws, read the original article on the Entrepreneur website.

 

If you have a company in the healthcare domain and are eager to learn more about social media and how to achieve social media marketing success, don’t hesitate to contact us at info(at)healthconnexions.com. You can also visit Healthconnexions, to discover new information on marketing, and also view our available programs and training.

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What Is Organic Search Traffic?

What Is Organic Search Traffic? | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

One of the steps to create websites is to obtain traffic, and the most important goal for website owners is getting the largest number of visits to the site. Traffic sources are numerous, including free and paid sources, and, of course, the most important source is organic traffic.

Dawn VanDam's insight:

Targeted visits, or targeted traffic as some may call it, are a term defined as a reference to visitors who come to your website from well-known search engines. On top of those search engines is Google, through which there are unpaid search results that allow you to get search traffic by being in the first page results of search engines. The targeted visitor traffic is the opposite of paid visitor traffic, which determines the traffic resulting from paid ads, such as Google AdWords.

 

Visitors who make up search engine traffic find your website after using a search engine such as Google or Bing, meaning that they are not "referred" by any other website, but rather they find your website through typing targeted keywords in search engines.

 

The easiest way to increase organic, or targeted traffic, to your site is to post high-quality and related content on your blog or website regularly. This is just one of the strategies used to gain more new visitors. This method, which is to regularly publish renewable content on your site either by checking your website ranking and modifying it by adding new content, or posting similar content, is part of the SEO strategies called the internal SEO improvement of your site in order to gain more visitors.

 

Targeted traffic is obtained from the site appearing in user search results of search engines such as Google, Yahoo or Bing. Search traffic is free traffic, and this is what website owners want.

 

What is targeted traffic?

 

Targeted traffic—as I mentioned previously— is the term used to describe visits to any website that comes from search results and search engines, and not through paid ads.

 

When users type, for example, a query about a specific word they want to know about, in any search engine (such as Google or Bing), a set of results will appear that will mainly include pages categorized in the top positions and a set of ads that are usually labeled as the "ad" to be distinguished from free organic results.

 

When the researcher clicks on any of the unpaid search result links and visits the website, this is recorded in the analysis tools from Google Analytics as organic search traffic.

 

What is the difference between organic and paid traffic from search engines?

 

The main difference between targeted traffic and paid visits from search engines is that organic traffic is free, while paid visits pay to advertising companies such as Google AdWords, to get targeted visitors from search engines.

 

There are two ways to get traffic from search engines. The first way is to rank your website at the top of search results using SEO technologies, and the second method is to use Google ads to place your website on related results with the ad.

 

By optimizing your search engines, you can get free traffic to your site 24/7, but it’s not instant. It takes some time for the SEO methods of your site to pay off by showing results for your site in advanced rankings among the sites.

 

Another difference between organic and paid traffic, also referred to as SEM, is that once the paid advertising traffic to your website has stopped, traffic to it will decrease, while with organic traffic, you get traffic as long as you have high rankings and increase thequality of the content overtime, ensuring it is useful to your site visitor. To read more about the differences between organic search and paid search, visit the source of this information at the SearchFacts website.

 

How important is organic traffic?

 

Organic traffic is the most important form of traffic that you can access on your website. It is more important than paid traffic, Facebook traffic, or traffic from other social networks.

 

The reason is simple: The search traffic is targeted, continuous, and growing as long as your site is renewed and well configured for internal SEO and external SEO.

 

Users who type search queries in search engines have a very specific intention of their request, and if you can provide them with a solution or answer to their question, you could potentially gain a new customer, email subscriber, or follower.

In addition, organic traffic is important because it increases the confidence of the site, and this has a number of additional advantages.

 

Users trust Google and first-rank websites in Google are trusted by users. Without visitors’ trust in them, they reach top rankings in search results. This means that an organic visitor is more likely to convert more than a visitor coming from Facebook or by some other means, which works for you as free advertising.

 

What are the best ways to increase organic search traffic?

 

The best way to increase search traffic and get more traffic from search engines is to follow clean SEO practices for your site.

SEO is the process that must be followed to improve your website so that it can rank higher on search engine result pages (SERP).

 

There are more than 255 factors that raise your site's ranking on Google, but the most important ones are:

 

1 - Post the content users want to read.

One of the characteristics of users who use the search engine to search for information is that they have a very specific intention. Your job is to meet their intentions by providing them with the right type of information. To do this, you need to do a search on your keywords and find out which keywords you will target with your content. For the page to have many opportunities to rank organically in search engines, it must target a specific keyword or topic. Certainly, pages that target multiple keywords will receive targeted visitor traffic. By contrast, pages without any keywords at all will not receive organic traffic.

 

2 - Include keywords and related search terms in your page's title.

The page title is one of the most important SEO factors. The title is used by search engines to get an idea of ​​what the page is about and is also displayed in search results. A good page title includes search terms that users can recognize, and is interesting so that users are encouraged to click on it and visit your website.

 

3- Get links from other websites.

Getting backlinks from other related websites that do not have the no-follow attribute work as "trust votes" improves your site's ranking.

 

4- Create easy-to-use websites.

The ease of the site is a direct and indirect SEO factor. You need to develop websites that load quickly, are easy to use, and are error-free in SEO. Failure to do this will reduce your chances of getting organic traffic from any search engines.

 

For more information on how to create SEO-friendly websites and rank high in search engine results, read the SEO Starter Guide from Google.

 

Conclusion:

 

In the explanation, we discussed and summarized the following topics:

 

What is organic traffic?

 

Organic traffic is the term used to describe website visits that come from organic search engine results, not paid ads.

 

What is the importance of organic traffic?

 

Organic traffic is important because it targets the site. Users who visit your website through organic search engine results have a very specific intention.

 

What is the difference between targeted organic search traffic and paid search traffic?

 

The main difference between organic traffic search and paid search traffic is that organic visitor traffic is free, while paid search traffic is done through advertising companies such as Google AdWords. With paid traffic, you pay the search engine every time someone clicks your ad (pay-per-click) and visits your website.

 

Health Connexions seeks to help healthcare organizations build a stronger online presence through digital marketing solutions that focus on meeting business goals and increasing sales. If you are interested in reaching the highest rank in the search results and getting targeted visitors, view our services at Health Connexions or contact us at info(at)healthconnexions.com.

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RoleFit Survey: Transform Your Business’s Recruitment Process

RoleFit Survey: Transform Your Business’s Recruitment Process | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

The RoleFit Survey is changing how businesses recruit. This innovation saves companies significant time and money by picking up the slack left by traditional hiring methods, ensuring that the right person is hired for the right job. This summary succinctly explains HealthConnexions’ webinar on the subject.

Dawn VanDam's insight:

Health Connexions’ work and innovations provide significant aid to businesses in search of new marketing and recruiting techniques, and the RoleFit Survey is no exception. The presenter of the webinar defines the aforementioned survey tool as a recruitment service that brings all applicants responding to a certain job posting together in a concise and clear way, listing them by rank.

 

The survey tool’s legal qualifications and examination by a third party ensure that the survey truly produces the results that it promises. The RoleFit Survey scrutinizes an applicant’s aptitude in many areas of competency in order to certify that the most qualified and most fitting individuals are placed at the top of the ranking system. This rigorous study of each applicant allows companies to feel confident that whoever they choose to hire is the best person for the job. The recruitment tool’s focus on multiple competency areas also aids companies in considering factors outside of hiring, such as identifying leadership characteristics, projecting potential career paths, and monitoring employee engagement levels.

 

The first speaker following the introduction, Dawn Van Dam, addresses the wide use of RoleFit Survey throughout seventeen time zones, despite the fact that advertisement of the survey has been fairly minimal. The survey tool works well for companies who seek to improve their recruitment processes. In fact, in 2013, companies who determined final candidates for open positions using traditional recruiting methods found that 51% of those final candidates failed their background checks.

 

Traditional hiring techniques also have led to available positions requiring twenty-one to twenty-two weeks and eighty-six hours to fill, on average. Usually, half of those eighty-six hours are spent on narrowing all applicants into a short list. The RoleFit Survey turns these forty-three hours of works into mere minutes, leaving recruiters with job-tailored applicant short lists, ranked according to applicants’ competency in many different areas. The survey tool therefore helps companies save both time and (on average) $1,260 for every hire. When it comes to recruitment, this tool’s capabilities far surpass those of typically-used personality tests.

 

This leading-edge survey tool is the only option on the market that considers an applicant’s actual aptitude on the job, not just their experience and their ability to convince the hiring manager of their potential.

 

The RoleFit Survey presents every applicant to a particular job posting with a survey that takes ten to twelve minutes. To set up the survey, employers need only create a job profile and paste the survey link into their job posting. The recruitment survey results produce three kinds of output reports that can be utilized by different individuals and for varying purposes, in line with a company’s needs.

 

The Comparative Report looks at the fittingness of an applicant for a particular job, marking each applicants’ competency in various areas with red, yellow, and green marks and ranks applicants by their score according to these marks. This kind of report is designed for use by recruiters and hiring managers.

 

The Vault Report sees how applicants measure up to a normative database of thousands of other RoleFit Survey takers. Hiring managers and recruiters can utilize the Vault Report to create interview questions, and employees can use it to see how they rival others in their field.

 

The final report produced by the recruitment tool, known as the Career Guidance Report, is designed to help employees and applicants discover if there is a job that they would better fit than their current role or the ones they are applying for, by assessing applicants in comparison to a database of more than 1,200 jobs.

 

The second speaker, Gary L. Melling, demonstrates how to use the RoleFit Survey from a recruiter perspective. The formatting of the recruitment survey program allows a company to customize how applicant survey information is presented to them, such as selecting the minimally-accepted range of scores and narrowing which results from a certain job posting are shown. The survey tool utilizes multiple algorithms, even looking at behavioral factors. Each of the three types of reports include a wealth of information and specific details, like the significance of the fifty-four competency area scores.

 

A demonstration of how the survey tool can be used in an employee’s repurposing is also provided, showing how new information about an employee’s abilities can be ascertained through the Career Guidance Report’s recalculation of competency scores within a certain job family. The RoleFit Survey can also pinpoint if an applicant has been honest in their representation of themselves and can be used as a company’s sole recruitment tool.

 

Learn more about how Health Connexions can help your business improve the efficiency of its recruiting process and in other areas through online tools and marketing strategies. Contact us at info(at)healthconnexions.com.

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6 IoT Integrations in the Life Sciences

6 IoT Integrations in the Life Sciences | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

In the past year, there have been quite a few new innovations in the life sciences. One such innovation is the Internet of Things. Michael Farrell, the CEO of ResMed, coined the term when he became vocal about how it has become incredibly important to his company.

 

Dawn VanDam's insight:

In the past year, there have been quite a few new innovations in the life sciences. One such innovation is the Internet of Things. Michael Farrell, the CEO of ResMed, coined the term when he became vocal about how it has become incredibly important to his company.

 

ResMed is a medical device company that created the AirMini, the world’s smallest CPAP machine. What really sets IoT apart is that its users are connected to their own data. It comes with an accompanying mobile app that lets users manage and control a variety of therapy and comfort settings. Plus, they can view 30 days of sleep data that helps them track and improve their therapy. Currently, RedMed has over two million patients who are monitored remotely each day using company medical devices connected to the cloud. Clearly, this device can become an integral part of a product’s success. This is just one example of how it advances medicine and improves patient. There are even more applications that could serve a number of different companies. Here are six IoT applications that are integrated into the life sciences:

 

  1. One could create sensors on machines to improve reliability and make production more efficient.
  2. Sensors can be used to reduce machine failure in production.
  3. Sensors send data to help improve the product for the patient.
  4. Motion sensors and facial recognition on mobile devices monitor intake.
  5. Multiple medical devices can be managed at once and better detect machine repair.
  6. There are also wearable devices that measure a patient’s body traits and then communicate this information to the patient’s medical team.

 

The possibilities with IoT are continuing to unfold as more and more life science corporations start to integrate these six applications into their daily operations to better suit the patient’s health needs.

 

To learn more about IoT and its involvement with life sciences, check out the source article published by Perficient. Blog.

 

With these kinds of technological advancements, the life sciences industry is becoming more competitive than ever. The experts at Health Connexions can help you with lead generation by working directly with you to evaluate the best strategy for your company. Contact us today to book a discussion at info(at)healthconnexions.com.

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Dr. Jane Osbourn Shares Her Tips in Biotech Entrepreneurship

Dr. Jane Osbourn Shares Her Tips in Biotech Entrepreneurship | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Jane Osbourn, vice president of Research and Development at MedImmune, shares her experience and insight regarding biotech entrepreneurship. Her main piece of advice relates to risk and reward and the direct connection between the two in entrepreneurship. She goes on to note that successful business endeavors hinge on taking risks and expanding and that an entrepreneur’s biggest struggles are internal.

 

Dawn VanDam's insight:

Jane Osbourn is the vice president of Research and Development for BioSuperiors at an AstraZeneca company called MedImmune and shares her experience and insight regarding biotech entrepreneurship. She also manages the MedImmune campus in Cambridge, she is the chair of the UK’s Bioindustry Association, and at Cambridge Enterprise, she is a board director of Babraham Bioscience Technologies. Clearly, Osbourn is an experienced networker in the health and sciences field. She recently shared the following advice for anyone else with a career in the life sciences.

 

First, Osbourn says that small risks will pay off when one is focused on their research: “Great science is an entrepreneurial endeavor, and any great entrepreneur will tell you that when you’re pursuing a new venture, risk and reward go hand in hand; development of a potentially lifesaving medicine is no different,” she says. She recommends to not be afraid of failure or of taking risks when it comes to entrepreneurship. After all, this is part of the process. She recommends making educated risks when it comes to entrepreneurship. 

 

Jane Osbourn speaks further about intelligent risk-taking by noting that this can make or break a new business venture. For example, someone could be highly intelligent and successful, but unlikely to branch out into a new industry, or to develop new technology. Because that person is afraid to take these small and calculated risks, they are not likely to be well-known, and they’ll be dispensable to their clients because they are only replicating the services that many other corporations can provide.

 

Finally, Osbourn notes that the biggest barriers she encountered are internal. To combat them, she started believing in herself and began to pursue what she believed in. It is also important to trust your strengths and never doubt yourself, as this mindset will only hinder you from your making your goals reality.

 

For more information regarding Jane Osbourn and her insight concerning biotech entrepreneurship, visit the source article at European Pharmaceutical Review.

 

At Health Connexions, we are firm believers in the power of taking calculated risks that can ultimately pay off in a big way. That’s why we offer our Invention Evaluator, which provides an objective analysis of the technology, intellectual property, and commercial potential of an invention or idea. Contact us today at info(at)healthconnexions.com to discuss.

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NIH Licensing Opportunity: Breakthrough Science to Treat Colon Cancer and Glioblastoma

NIH Licensing Opportunity: Breakthrough Science to Treat Colon Cancer and Glioblastoma | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Register now.

Dawn VanDam's insight:

#NIH Licensing Opportunity: Dr. Zhuang and Dr. Wang Present Breakthrough Science to Treat Colon Cancer and Glioblastoma– Register for this WEBINAR https://bit.ly/nih-cancer

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NIH Licensing Opportunity: Breakthrough Science to Treat Colon Cancer and Glioblastomatle

NIH Licensing Opportunity: Breakthrough Science to Treat Colon Cancer and Glioblastomatle | Transforming Science into Commercial Success (www.healthconnexions.com) | Scoop.it

Register now.

Dawn VanDam's insight:

Join us as Dr. Zhuang and Dr. Wang from the #NIH Present Breakthrough Science to Treat Colon Cancer and Glioblastoma. Register Here --> https://bit.ly/nih-cancer

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