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How to Write Powerful Headlines for Your Online Content [Infographic]

How to Write Powerful Headlines for Your Online Content [Infographic] | PR für Tourismus und Natur | Scoop.it
David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.” He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research entities, tests and his own observation. I’m not saying he was wrong, but I continu

Via massimo facchinetti
Andrea Schmölzer's insight:
I recommend this ABC, providing a bunch of useful tools for irresistible headlines.
more...
Barry Deutsch's curator insight, May 14, 1:35 AM

This idea about the power of headlines applies just as well to job advertising and networking messages. Why are still stuck on using the job title for a headline?

 

Of course, the job title is what it will be called on a regular basis once the person is hired. However, that's not what will catch the eye, interest, or passion of potential applicants.

 

Let's take a page from David Ogilvy and write headlines that attract candidates.

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Rescooped by Andrea Schmölzer from Content Creation, Curation, Management
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5 of the best types of content to post on LinkedIn in 2019

5 of the best types of content to post on LinkedIn in 2019 | PR für Tourismus und Natur | Scoop.it
Find out what types of content work best on LinkedIn and read up on best practices for each.

Via massimo facchinetti
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Rescooped by Andrea Schmölzer from PR für Tourismus und Natur
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No, Content Marketing Is Not a 'Soft Skill'

No, Content Marketing Is Not a 'Soft Skill' | PR für Tourismus und Natur | Scoop.it
Content writers, if we're doing it right, make businesses lots of money, because words are what drive sales on the web.

Via massimo facchinetti, Andrea Schmölzer
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Andrea Schmölzer's curator insight, January 25, 5:44 AM
Gute Argumente, um Kunden von einer Content-Strategie zu überzeugen.
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Rescooped by Andrea Schmölzer from Content Marketing & Content Strategy
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How To Create A Content Offer To Drive Lead Generation

How To Create A Content Offer To Drive Lead Generation | PR für Tourismus und Natur | Scoop.it
Part 1 of my Building Inbound series. Learn how to create a content offer and why they're integral to inbound marketing.

Via Stefano Principato
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Was ist Naturtourismus

Naturtourismus bietet Erholung durch natur- und landschaftsverträgliches Freizeiterleben...
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Alpentourismus kämpft mit Gigantismus um Gäste: Kann das gut gehen? - Wirtschaft

Alpentourismus kämpft mit Gigantismus um Gäste: Kann das gut gehen? - Wirtschaft | PR für Tourismus und Natur | Scoop.it
Länger, schneller, steiler: In den Schweizer Alpen versucht man mit Rekorden, die Aufmerksamkeit der Touristen zu erhaschen. Und das mitten in der Krise.
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How to Write Powerful Headlines for Your Online Content [Infographic]

How to Write Powerful Headlines for Your Online Content [Infographic] | PR für Tourismus und Natur | Scoop.it
David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.” He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research entities, tests and his own observation. I’m not saying he was wrong, but I continu

Via massimo facchinetti
Andrea Schmölzer's insight:
I recommend this ABC, providing a bunch of useful tools for irresistible headlines.
more...
Barry Deutsch's curator insight, May 14, 1:35 AM

This idea about the power of headlines applies just as well to job advertising and networking messages. Why are still stuck on using the job title for a headline?

 

Of course, the job title is what it will be called on a regular basis once the person is hired. However, that's not what will catch the eye, interest, or passion of potential applicants.

 

Let's take a page from David Ogilvy and write headlines that attract candidates.

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Rescooped by Andrea Schmölzer from Content Creation, Curation, Management
Scoop.it!

No, Content Marketing Is Not a 'Soft Skill'

No, Content Marketing Is Not a 'Soft Skill' | PR für Tourismus und Natur | Scoop.it
Content writers, if we're doing it right, make businesses lots of money, because words are what drive sales on the web.

Via massimo facchinetti
Andrea Schmölzer's insight:
Gute Argumente, um Kunden von einer Content-Strategie zu überzeugen.
more...
Rescooped by Andrea Schmölzer from Content Marketing & Content Strategy
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5 Expert Tips for Boosting Your Content Marketing By Planning Ahead

5 Expert Tips for Boosting Your Content Marketing By Planning Ahead | PR für Tourismus und Natur | Scoop.it
Content planning is a foundational element of successful content marketing initiatives. Get tips from the experts to give your planning efforts a big boost.

Via Stefano Principato
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Natur und Design vereint: 4 beeindruckende Bauwerke in wilder Umgebung

Natur und Design vereint: 4 beeindruckende Bauwerke in wilder Umgebung | PR für Tourismus und Natur | Scoop.it
Öko-Tourismus boomt. Und mit ihm eine Architektur, die Rahmen und Bühne für außergewöhnliche Natur ist. Lassen Sie sich nachhaltig inspirieren!
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Nachhaltigkeit: mehr als Lippenbekenntnisse - TRAVEL INSIDE

Experten zufolge ist das Interesse der Kunden am Thema gross, die Nachfrage jedoch verhältnismässig klein.
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