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Rescooped by Mary Larkin from The MarTech Digest!

3 epicenters of innovation in modern marketing

3 epicenters of innovation in modern marketing | Digital Marketing @ Work |

Scott Brinker is one of the best marketing minds today.  He refers to himself as a marketing technologist, but he’s far more than that.  Yet again, with his latest post, he forces the B2B marketer to reevaluate thinking.  BTW: don’t overlook his concept of Big Testing, covered last week in his blog. As usual, you’ll need to click-through to gain the greater understanding, but here’s a teaser…


Here's another way to visualize the relationship between big data and the other innovations happening in the marketing department:


The first is customer communications and the revolution brought about by social media. Marketing communications has, rather quickly, moved from being a one-way broadcast to a more personal, two-way interaction with customers, prospects, and influencers, all interconnected together.


The second is customer analytics, using analytics and big data to better understand and measure customer opportunities. There is unquestionably a lot of value to be unlocked here, which is why the "data revolution" in marketing is so big right now. However, these innovations are generally much more technical in nature.


The third is customer experience, delivering remarkable customer experiences at every touchpoint in the customer lifecycle. In our digitally-malleable world, marketers can now wield technology to craft customer experiences that are powerfully differentiated — on a scale that was impossible to conceive not too many years ago.


I believe that the scale of this "experience revolution" will dwarf the other two. This mission is "big experience."


Big experience is nearly unlimited in the innovations that lie ahead. They're not all technical in nature, but a significant portion of them are rooted in technology. To pursue these opportunities, marketing must expand its technical capabilities beyond data analytics. This is why marketing technologists, not just data scientists, should be a part of every marketing team's growth plans moving forward.


Of course, some of the most fascinating areas in marketing are at the intersections of these three domains. For instance, the intersection between customer analytics and customer experience, where personalization and big testing are sprouting.

Via CYDigital
CYDigital's curator insight, January 29, 2013 2:25 PM


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Rescooped by Mary Larkin from visualizing social media!

Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Digital Marketing @ Work |

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.


This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.

Via Lauren Moss
Retro Social Media's curator insight, May 15, 2013 6:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 10:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 9:09 AM

Some useful stats here!

Rescooped by Mary Larkin from SEO and Social Media Marketing!

Which comes first: SEO or Social Media?

Which comes first: SEO or Social Media? | Digital Marketing @ Work |

Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.


SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.


Read More Here:

Via Antonino Militello
Mary Larkin's insight:

Great article

OnlineBizInformation's comment, June 21, 2013 6:26 PM
With the new age of kids coming up social media is going to be a huge aspect companies are going to to need to take a handle. No social media presences is pretty much death of a company. People enjoy being able to read the next persons view on a company, so I think social media presence is going to be a huge must if companies want to survive. As well as SEO .. that is the foundation but social media a must !
OnlineBizInformation's curator insight, June 21, 2013 6:28 PM

With the new age growing up with social media which do you think will come first in the future ?

Scooped by Mary Larkin!

What the Heck Is P-Commerce?

What the Heck Is P-Commerce? | Digital Marketing @ Work |
P-commerce is an abbreviation for two terms, "participatory commerce" and "Pinterest commerce."
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Scooped by Mary Larkin!

Immersing Consumers in 'Immersive Experiences'

Immersing Consumers in 'Immersive Experiences' | Digital Marketing @ Work |
"Immersive experience" is a popular, buzzwordy phrase in marketing and web design...but what does it mean?
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Scooped by Mary Larkin!

Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using

Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using | Digital Marketing @ Work |
You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional.
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Scooped by Mary Larkin!

social_media_ireland_infographic_v2.jpg (1100x8000 pixels)

social_media_ireland_infographic_v2.jpg (1100x8000 pixels) | Digital Marketing @ Work |
Mary Larkin's insight:

Great insight into social media in Ireland

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Scooped by Mary Larkin!

The Etymology of ROI

The Etymology of ROI | Digital Marketing @ Work |
ROI is a pretty fundamental goal of any business endeavor. Yet the term didn't really gain much currency until the mid-1960s.
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Rescooped by Mary Larkin from Peer2Politics!

10 Ideas Driving The Future Of Social Entrepreneurship

10 Ideas Driving The Future Of Social Entrepreneurship | Digital Marketing @ Work |
The 10th Annual Skoll World Forum, which brought together several hundred of the world’s leading social entrepreneurs to Oxford, has just wrapped for another year.

Via jean lievens
malek's curator insight, April 29, 2013 2:07 PM

social intrapreneur: a turning point

Martin (Marty) Smith's comment, May 1, 2013 2:06 PM
Thanks for Rescoop Gregg and let's hope Malek is right about the turning point for social entrepreneurs since I am betting my 401k on :). Marty