As companies send more and more email, marketers and designers are on the hunt for tools to help reduce the time between campaign brainstorm and completed send. One of the most time-consuming aspects of email marketing has always been coding and testing campaigns.

While pre-coded email templates can save time during the development process, how can email designers code campaigns more efficiently from scratch? One way is to write less code with the help of a tool called Emmet.

Emmet is a free add-on for your text editor that allows you to type shortcuts that are then expanded into full pieces of code. By using Emmet, email designers type less, saving both keystrokes and time when building a campaign. Also, relying on Emmet’s autocompletion means fewer typos and missing tags, leading to more robust emails.