Predicting the Future is Hard, Try Anticipating it Instead | The key to growth? |


With the advent of Big Data and faster and better data processing capabilities we are seeing a surge in predictive intelligence solutions; everyone is trying to predict the future to their advantage. The question though is, are they? Predictive intelligence misses on two of the most advanced predictors of behavior: context and intent. A new model, anticipatory intelligence, tries to account for context, intent, but more importantly for the many different possible scenarios – instead of next best step, tries to derive next most likely scenarios.