Lionsgate marketed Hunger Games in unique way in order to maximise the fan base that the book had already achieved.
By staying true to the book, fans and audiences will continue to support the franchise, sometimes very vocally online.
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The Film Industry for AS Media
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This is for information about the Film Industry for OCR Media Studies. It will have a number of case studies specifically for the exam and will investigate the diffferent stages of production - Production, Marketing, Distribution and Consumption
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SpencerAyres
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Interviews with director and producers along with B-Rolls and behind the scenes footage. 
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Hunger Games Adventures. Synergy of games and films, both released on the same weekend, to boost sales of each. The Hunger Games franchise, will be huge not just gaining massive box office takings but also creating revenue from many other sources.
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Marketing: Hunger Games is blowing away all the skeptics with its $155m weekend opening. Nice little article about how Social Media has helped Hunger Games reach a massive worldwide audience and boost its Box Office takings
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Here is a website, telling you all about "The Hunger Games" with a picture of the sort of cameras they used also pictures of the set, in which they filmed.
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Suzanne Collins initially adapted the novel for film herself, with rewrites by Billy Ray. So the book was written with the film in mind...
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Lionsgate secured the rights to Suzanne Collins' "The Hunger Games" in 2009 before it became a household name. At that point, Drake said the studio determined it would work in part to increase book sales, thereby raising the visibility of the movie. This is a really interesting point that makes the production of Hunger Games different from many other films. Lionsgate then started marketing the books in order to increase future sales in the film. Great example of synergy.
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