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Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing | The Core Business Show with Tim Jacquet | Scoop.it
With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar.It’s not just that social media is exploding; it’s how brands communicate. Empowered consumers with their expanding arsenals of social technology devices are going to change the landscape in 2013, too. This holiday season, consumers are going to be buying more new gadgets that will change the marketing dialogue between brands and consumers and test businesses’ ability to engage.
Maggie Zhang's curator insight, August 21, 2013 9:15 PM

I strongly agree the tech adoption trend which has been mentioned in the article. Since tablet came to people’s life, more and more consumers use it to browse the website or to read the news instead of computer. EMarketer estimates that tablet users will reach 89.5 per cent by 2014. The figures showed that tablet will become a huge chance for companies to expand their social media. And just like smart phones, more and more companies developed their apps to approach their consumers. New technologies made marketers reach their target audiences much easier than before. 

Hendy Han's comment, August 22, 2013 1:51 AM
A great article to be shared Maggie. I do agree too that technology has revolutionized marketing. It brings efficiency and effectiveness for businesses and definitely a great opportunity that SMEs could use. As the article says, Social media and content marketing are indeed an important aspect to be learned and used to expand the business
Jaklin Issaeva's comment, August 27, 2013 7:05 PM
I like this article because it talks about how powerful trends such as content marketing are already reorienting and rewiring the business world in this digital world. I found this article to be very relevant to IMC process because of the social/ mobile media expansion and use of different communication channels.
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Guide to Email Marketing Software Providers 

Guide to Email Marketing Software Providers  | The Core Business Show with Tim Jacquet | Scoop.it

Read on for comprehensive reviews of MailChimp, AWeber, Campaign Monitor, Emma, Salesforce Marketing Cloud, IBM Marketing Cloud, and Adobe Campaign Enterprise Solution.


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Daniel Gonzales's curator insight, October 28, 2016 1:29 PM
Very interesting prices! I see that "free" is definitely not a standard anymore.. Bulk e-mail management has costs, but who has the best deal for the long term future?
Andre Van Veen's curator insight, January 31, 2017 10:47 PM
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6 Ways to Build Customer Loyalty at Every Touch Point

6 Ways to Build Customer Loyalty at Every Touch Point | The Core Business Show with Tim Jacquet | Scoop.it

Are you overlooking opportunities to build customer loyalty? Enrich the customer experience at every website touch point with these six strategies.


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Daniel Watson's curator insight, July 28, 2016 2:59 AM

 

A primary objective of any business, is to build up the loyalty of existing customers, and raise their spend levels as they become more comfortable in dealing with the business. The digital world offers many ways  for a business to become more engaged with its customers, and this opens up the opportunity for any business, to maximise the loyalty of their existing customer base. This article identifies 6 such touch points, and it provides examples of how other businesses have used these, to build greater loyalty from their customers.

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10 Types of Visual Content Your Company Should Be Creating

10 Types of Visual Content Your Company Should Be Creating | The Core Business Show with Tim Jacquet | Scoop.it
Examples of viral visual content to give you some inspiration for your own visual marketing strategy.

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Timothy Jacquets insight:

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

Dielle Web e Grafica's curator insight, March 16, 2016 4:33 AM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

Kate Marsh's curator insight, March 16, 2016 7:40 AM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

Os Ishmael's curator insight, March 16, 2016 6:06 PM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

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8 Secrets to Better Time Management

8 Secrets to Better Time Management | The Core Business Show with Tim Jacquet | Scoop.it

Mastering time management is a crucial component of entrepreneurship, and these eight secrets will help you pursue that path.


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Timothy Jacquets insight:

 

A major key to succeeding in any business endeavour, is to have enough time to do the things that need to be done, to ensure that your systems and processes are up to the task expected of them. Given that one can't actually create more hours in a day, and sleep is a necessary evil, one must make the most of the time available if one is to outperform one's competitors. This article shares 8 great tips to help you to be as productive as you can in the time available to you.

Yves Carmeille "Libre passeur"'s curator insight, March 11, 2016 5:33 AM

 


A major key to succeeding in any business endeavour, is to have enough time to do the things that need to be done, to ensure that your systems and processes are up to the task expected of them. Given that one can't actually create more hours in a day, and sleep is a necessary evil, one must make the most of the time available if one is to outperform one's competitors. This article shares 8 great tips to help you to be as productive as you can in the time available to you.

Ines Bieler's curator insight, March 29, 2016 6:08 AM

 

A major key to succeeding in any business endeavour, is to have enough time to do the things that need to be done, to ensure that your systems and processes are up to the task expected of them. Given that one can't actually create more hours in a day, and sleep is a necessary evil, one must make the most of the time available if one is to outperform one's competitors. This article shares 8 great tips to help you to be as productive as you can in the time available to you.

Antonio Ormachea's curator insight, April 1, 2016 11:28 AM

 

A major key to succeeding in any business endeavour, is to have enough time to do the things that need to be done, to ensure that your systems and processes are up to the task expected of them. Given that one can't actually create more hours in a day, and sleep is a necessary evil, one must make the most of the time available if one is to outperform one's competitors. This article shares 8 great tips to help you to be as productive as you can in the time available to you.

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How to Increase Sales by Coaching Your Staff

How to Increase Sales by Coaching Your Staff | The Core Business Show with Tim Jacquet | Scoop.it
A retail business is only as good as its staff. The good news is it's possible to increase the productivity of your staff with proper coaching.

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Steve Jobs Discussing Apple Were The Worlds Largest Start Up

Steve Jobs Discussing Apple Were The Worlds Largest Start Up.
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Small Business Must-Reads – Tuesday, June 2

Small Business Must-Reads – Tuesday, June 2 | The Core Business Show with Tim Jacquet | Scoop.it
U.S. consumers remain cautious despite solid job creation -- Must-Reads for June 2
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Intuit - Small Business Employment and Revenue Indexes

A monthly gauge of U.S. small business health based on revenue, employment & compensation data.
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Trencher start up procedures with HEO David Lange

Here I am showing the start up procedures for this trencher, At Deep Creek Construction School we are taught start up procedures as a necessary part of our ...
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6 Marketing Tips for Small Business Owners

6 Marketing Tips for Small Business Owners | The Core Business Show with Tim Jacquet | Scoop.it

Via Daniel Watson, Timothy Jacquet
donhornsby's curator insight, May 16, 2014 8:16 AM

Don't neglect your website

Your website is your shop window, so think about what it shows your customers. You should constantly be asking yourself if you have the best shop on the high street. Once people get to your website, you need to keep them engaged. Your site should be aesthetically pleasing while at the same time promoting your unique selling points.

Some small businesses produce a website then forget about it for two or three years, when they should be reviewing it every month. Every month something happens to your business – whether you have hired someone, won an important new client or launched a new product or service. All of this should be visible on your website.

BSN's curator insight, May 16, 2014 3:24 PM

6 Marketing Tips for Small Business Owners.

#smallbusiness #marketing #business

Kim Pearlstein's curator insight, July 20, 2014 5:17 PM

Great tips.  I like the one on Networking...Who is better placed to talk about your business than you?

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5 Simple Tips For Branding Your Business

5 Simple Tips For Branding Your Business | The Core Business Show with Tim Jacquet | Scoop.it

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donhornsby's curator insight, May 12, 2014 8:19 AM

(From the article): Branding your business is not as difficult or daunting as many people have been led to believe. By simply utilizing the above simple tips, you can be well on your way to effectively branding your business.

Progressive training's curator insight, May 12, 2014 11:01 AM

5 Simple Tips For Branding Your Business

 

#business #management 

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SEO & Website Development: Get Along, You Two

SEO & Website Development: Get Along, You Two | The Core Business Show with Tim Jacquet | Scoop.it
Everybody wants to build an online pesence... what's not apparent is their strategy. The elephant of digital marketing: website development.

Via Bonnie Burns
Bonnie Burns's curator insight, July 14, 2014 9:41 AM

Sites built without any SEO considerations typically need to be heavily overhauled, or redeveloped from scratch, and this inefficient approach typically ends up costing the client 50-150% more than they would have spent on integrated SEO and development from the start.

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5 Simple Tips For Branding Your Business

5 Simple Tips For Branding Your Business | The Core Business Show with Tim Jacquet | Scoop.it

Via Daniel Watson
donhornsby's curator insight, May 12, 2014 8:19 AM

(From the article): Branding your business is not as difficult or daunting as many people have been led to believe. By simply utilizing the above simple tips, you can be well on your way to effectively branding your business.

Progressive training's curator insight, May 12, 2014 11:01 AM

5 Simple Tips For Branding Your Business

 

#business #management 

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23 Tools and Resources to Create Images for Social Media

23 Tools and Resources to Create Images for Social Media | The Core Business Show with Tim Jacquet | Scoop.it
Check out this huge list of tools, apps, icons, and backgrounds for creating amazing, professional images for social media and marketing!

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Daniel Watson's curator insight, July 27, 2016 12:42 AM

 

We all know that social media posts containing images tend to get far more traction and more shares than text only posts. One of the challenges for business owners, has been the difficulty in sourcing, and affording the cost of purchasing, images to use on their social media platforms. Help is now at hand. This article provides a comprehensive resource, that should help all business owners, to make greater use of images in their social media activities.

Nicolas Afanador's curator insight, July 27, 2016 2:01 PM
I have used some of the an are marvelous when I will finish to test all of them I will notify it.

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How to Use Social Media to Market Your Small Business

How to Use Social Media to Market Your Small Business | The Core Business Show with Tim Jacquet | Scoop.it

Not sure how to use social media to market your small business or startup? We can help. Here are 9 ways social media can help you reach your goals!


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Timothy Jacquets insight:

 

Social media marketing is assuming even greater importance for small business owners as the digital divide grows greater, and those embracing social media reap more benefits at less cost than those sticking with old style media, to promote and market their business offerings. Anyone yet to fully embrace social media as a great way to market themselves and their business, will find this comprehensive guide a good eye opener, and perhaps a tool to help them to embrace social media before they fall too far behind their competitors.

Dr. Joshua Safeek's curator insight, March 18, 2016 12:14 AM

 

Social media marketing is assuming even greater importance for small business owners as the digital divide grows greater, and those embracing social media reap more benefits at less cost than those sticking with old style media, to promote and market their business offerings. Anyone yet to fully embrace social media as a great way to market themselves and their business, will find this comprehensive guide a good eye opener, and perhaps a tool to help them to embrace social media before they fall too far behind their competitors.

Norman Demers's curator insight, March 20, 2016 7:43 AM

 

Social media marketing is assuming even greater importance for small business owners as the digital divide grows greater, and those embracing social media reap more benefits at less cost than those sticking with old style media, to promote and market their business offerings. Anyone yet to fully embrace social media as a great way to market themselves and their business, will find this comprehensive guide a good eye opener, and perhaps a tool to help them to embrace social media before they fall too far behind their competitors.

Antonio Ormachea's curator insight, April 1, 2016 11:27 AM

 

Social media marketing is assuming even greater importance for small business owners as the digital divide grows greater, and those embracing social media reap more benefits at less cost than those sticking with old style media, to promote and market their business offerings. Anyone yet to fully embrace social media as a great way to market themselves and their business, will find this comprehensive guide a good eye opener, and perhaps a tool to help them to embrace social media before they fall too far behind their competitors.

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6 Productivity Tools for Twitter

6 Productivity Tools for Twitter | The Core Business Show with Tim Jacquet | Scoop.it
Are you struggling to keep up with your Twitter activities? Discover six tools and techniques that will boost your productivity on Twitter.

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How A Startup Built A Community With Content Marketing | NewsCred Blog

How A Startup Built A Community With Content Marketing | NewsCred Blog | The Core Business Show with Tim Jacquet | Scoop.it
When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly

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Martin (Marty) Smith's curator insight, February 12, 2016 12:02 PM

Yeah, every startup I've ever met or worked on should be reading this post. Content marketing and content curation is so much more important than any startup team realizes and as this post proves. The first startup with a Chief Content Officer is something you should invest in.

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9 Lessons All Startups Need to Heed

9 Lessons All Startups Need to Heed | The Core Business Show with Tim Jacquet | Scoop.it

"I can’t tell you how to start your startup, but I will share some pieces of advice which I think could help you along the way to avoid the most common pitfalls of running one."


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Daniel Watson's curator insight, June 25, 2015 6:46 PM


Those that work for many years in the field of assisting business owners to establish their businesses and then help them to firstly survive and then thrive, are well placed to see commonality in the errors made by startup founders that stop them from succeeding. A few such consultants willingly share their knowledge in this area and when they do it is worth taking note. You will not go far wrong if you take heed of the advice given here.

senameintr's curator insight, June 26, 2015 12:08 AM

Startups is like a roller coaster ride, but these tips help to avoid common pitfalls. 

Michael Ravensbergen's curator insight, June 27, 2015 2:25 PM

Growth is alway a team effort!!

 

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eBiz Start Ups

eBiz Start Ups | The Core Business Show with Tim Jacquet | Scoop.it
eBiz Startup Secrets Checklist

I have understood

What the key to being successful in Internet Marketing is.

The difference between Internet Marketing and e-business.
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Earn Huge Income! Start-up Your Own Staffing Agency!

Earn Huge Income! Start-up Your Own Staffing Agency! | The Core Business Show with Tim Jacquet | Scoop.it
Matching employers with employees to impact our workforce economy and fill job openings is a $126.8 billion dollar industry yielding massive profits. Watch
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5 Digital Marketing Rules Every Small Business Needs to Know

5 Digital Marketing Rules Every Small Business Needs to Know | The Core Business Show with Tim Jacquet | Scoop.it
With baseball season upon us, it is a good time to take stock of your marketing game plan, taking a close look at how you are managing the promotion of your business.  That includes your marketing s…
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A Commercial Asset Based Lending Company That Understands Clinets' Needs

A Commercial Asset Based Lending Company That Understands Clinets' Needs | The Core Business Show with Tim Jacquet | Scoop.it

Apple Capital Group Inc.'s Reputation Lies In Their Fast And Efficient Services


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5 Simple Tips For Branding Your Business

5 Simple Tips For Branding Your Business | The Core Business Show with Tim Jacquet | Scoop.it

Via Daniel Watson, Timothy Jacquet
donhornsby's curator insight, May 12, 2014 8:19 AM

(From the article): Branding your business is not as difficult or daunting as many people have been led to believe. By simply utilizing the above simple tips, you can be well on your way to effectively branding your business.

Progressive training's curator insight, May 12, 2014 11:01 AM

5 Simple Tips For Branding Your Business

 

#business #management 

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SEO & Website Development: Get Along, You Two

SEO & Website Development: Get Along, You Two | The Core Business Show with Tim Jacquet | Scoop.it
Everybody wants to build an online pesence... what's not apparent is their strategy. The elephant of digital marketing: website development.

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Bonnie Burns's curator insight, July 14, 2014 9:41 AM

Sites built without any SEO considerations typically need to be heavily overhauled, or redeveloped from scratch, and this inefficient approach typically ends up costing the client 50-150% more than they would have spent on integrated SEO and development from the start.

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Are You Your Own Worst Enemy When E-mail is Involved?

Are You Your Own Worst Enemy When E-mail is Involved? | The Core Business Show with Tim Jacquet | Scoop.it

Via Daniel Watson
Daniel Watson's curator insight, July 15, 2014 3:17 AM


As a business owner, your biggest problem when it comes to e-mail, is probably  the limiting beliefs you have developed over time about what is proper and improper in an age of electronic communication.


A cluttered inbox, is a clear sign that all is not well in the relationship between the owner and  how they view e-mail as a communication tool, and their effectiveness in managing an growing inbox.


This excellent article, suggest that psychology is at play in most instances of cluttered inboxes, and it identifies five misguided beliefs that cause problems and then outlines six habits that business owners should adopt to enable them to do their best work.

Progressive training's curator insight, July 15, 2014 3:44 AM

Are You Your Own Worst Enemy When E-mail is Involved?

madhurya's curator insight, July 15, 2014 6:26 AM

Are You Your Own Worst Enemy When E-mail is Involved?