the communication mix
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2 Things That PR Pros Can Love About Vine

2 Things That PR Pros Can Love About Vine | the communication mix |
Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.
Rui Jia's insight:

to sell an advertising, a good story is always matters to attract customers attention, but creativity is helping a lot. the key is to use the wright channel in the right way.

Anny Ma's comment, May 9, 2013 1:49 AM
A sucessful advertising is about attractive and also the feedback from uses is useful since it can help customers make decisions.
Rescooped by Rui Jia from #HR #RRHH Making love and making personal #branding #leadership!

How To Hack Your Brain - Part I: Trumping Cultural Triggers - Forbes

How To Hack Your Brain - Part I: Trumping Cultural Triggers - Forbes | the communication mix |
How to understand how get cultures unstuck and how to get unstuck!

In my recent “Hijack” blog we explored how an individual gets triggered and how your brain blocks performance. Now let’s look at how entire cultures get triggered—and how to recover plus prevent this scenario.

First, a word on culture. Over time a company evolves cultural norms—beliefs about how the world works and what is “normal.” The composite of these norms creates an identity. So if someone yelling or disrespecting another, gossiping, and public beheadings are considered “normal,” then you may be dealing with a Critter State, fear-driven company culture. If healthy conflict, respectful disagreement, and productive feedback are normal, you are well on your way to a SmartTribe culture.

If you are thinking, Uh-oh, there’s way too much fear in my culture, let me give you a few quick tips on how to turn that around in the moment. The first method is to teach yourself and your team a hand signal that serves the dual purpose of explaining the Critter State hijack phenomenon and also lets you signal to one another when it’s happening. We’re going to use your hand to represent your brain in this technique learned from the brilliant Dr. Daniel J. Siegel.[1]

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Hold one of your hands up, palm out, and cross your thumb over it. Like this:


The base of your palm represents your brain stem, or your reptilian brain. Your palm represents your mammalian brain, with your thumb representing your limbic system. Now fold your fingers over your thumb and make a fist.


The back of your hand and fingers represent your neocortex, with your knuckles to fingertips representing your prefrontal cortex. Your closed fist represents full access to all parts of your brain, from your prefrontal cortex through your reptilian brain. This is your Smart State–where you have great choice, you’re creative, present, emotionally engaged, and ready to roll.

Now think of the last time you “flipped your lid”—you had a tough day, you got triggered, and you dove into your critter brain and were in fight/flight/freeze. This is where you were:

Image Credit: Christine Comaford Associates, 2012

Your Smart State was hijacked and your Critter State was running the show. In this case your undesired (by your conscious decision making) safety patterns were in charge and you didn’t have access to resourceful states. Your frontal lobes were flapping in the breeze, using their time- and pattern-matching capabilities to trigger Critter State activity and access to “negative” states like anxiety. (We don’t really like to judge these states as positive or negative, because every state has a use in some context, but these states are undesirable when you don’t have access to the resources you need to solve a problem or move forward.)

Now once again close your fingers over your thumb—like the victory punch people throw in the air when they are successful. Like this:

Image Credit: Christine Comaford Associates, 2012

As I mentioned above, this is going to symbolize full access to the resources in your frontal lobes through your reptilian brain. Remember, access to the frontal lobes’ resources allows you to plan, innovate, solve complex problems, think abstract thoughts, have visionary ideas, experience higher consciousness, all with full positive emotional range—in short, to be in your Smart State.

You may want to teach these hand signals to your team, as they are super helpful to use at work. When I am really stressed out, I’ll show the “flip your lid” signal above. When I’m in a meeting and want everyone to be in their “creative zone,” I’ll show the closed hand symbol.

The table below is a quick reference guide for some behaviors that send us into our Critter State versus our Smart State—do note that all of the Smart State behaviors are taught in my upcoming book, SmartTribe (download an excerpt here).

Behaviors That Send Us into Our Critter State and Smart State:

What sends us into our Critter State

What sends us into our Smart State

Layoffs/reorganizations without explanation Clear messaging on what this layoff or reorganization means and how it is for the health of the company and team
Tight/unrealistic deadlines A culture of promises and requests. clear priorities, and safety in communication
Conflict A culture that supports differing opinions and acknowledges plus resolves conflict openly
Gossip Zero tolerance for gossip, with full leadership support
Political posturing Zero tolerance for politics, backstabbing, sabotage, and undermining, with full leadership support
Secrecy/the unknown Consistent and transparent communication
Mixed messages/unclear expectations Explicit communication and needle movers
Budget cuts Clear messaging on “belt tightening” and how we can all chip in
Imposed change Clear change messaging with an explanation as to why and what it means
Revenue loss/key customer loss Clear messaging on how we’ll turn this around
Burnout Sustainable cultures with managed workloads

Note that some roles with either high routine or high stress—such as those in data entry, assembly lines, and call centers—are more apt to see workers slide into their Critter State. This is where cultural rituals around recognition as well as a highly emotional mission, vision, and set of values help tremendously.

I hope that by now I’ve convinced you that the Smart State is better for business—especially a business where innovation and change are necessary for growth. It’s also the optimal state to lead people from, to sell from, to grow from, to live from. How do you get in and stay in your Smart State?

Christine Comaford is a global leader in human performance optimization. She coaches leaders to achieve remarkable results in performance and operational efficiency by combining neuroscience and business strategy. Follow her on Twitter (@comaford) and download an excerpt of her upcoming book SmartTribe: Creating a Culture That Outperforms, Outsells, Outinnovates the Competition at







Via Ricard Lloria
Rui Jia's insight:

culture is an important part in an oganisation, it is  effective to convince people to accept your brand and let them to identify your company from other competitors. it is more like a brand personality, culture will make people know who you are and what do you do with out any explanition.

Anny Ma's comment, May 9, 2013 2:02 AM
Culture is important in the oganisation and different cultures help different people to accept the same good.
Paula Hudson's comment, May 12, 2013 11:46 PM
culture is important for the organisation and the consumers to have a good view of your brand - would be a good article for brand identity not so much communication mix
Rescooped by Rui Jia from Give StartUps A Chance!

Business Achievers gain the most from target marketing strategies

Business Achievers gain the most from target marketing strategies | the communication mix |
The number of marketing tools that are now at your disposal as a business owner are enormous. Social media in particular has most people scratching their heads. I have come to the conclusion that it should NOT be about social media, but about the right application of the marketing and communication mix, based on an extreme understanding of your target market, down to near individual level..

Via Shirley A Williams
Rui Jia's insight:

to achieving business is not about what marketing tools to use, it is about to use the right tool in the right time with the marketing mix.

Reuben Gordon Dalziel's curator insight, September 26, 2013 5:01 PM

This article depicts the importance of including social media into a marketer's communication mix to connect with consumers through the extreme features that social media sites and applications can apply. The article concludes certain points that can be useful when using social media by saying that their market research is a very useful tool whether your target market be small or massive. Also, it is important for older companies to integrate this particular function into their strategies to maintain growth and stability in today's competitive online market.

Amy Davidson's comment, September 26, 2013 5:39 PM
I agree with Reuben, current and developing businesses are using social media to directly market their consumers, however some established businesses are taking longer to get into social media use- be it the idea that it may not be affective, or that they do not have time to update and control the page. However, as Reuben mentioned, all businesses including established ones should use social media as a platform to excell business.
Mehnaz Shama's comment, September 26, 2013 6:15 PM
As most of these articles suggest, social media is now a critical aspect of business communication to consumers. Therefore I agree with Reuben that older companies need to get on board the bandwagon and join social media into their communication mix to keep updated with what newer and developing businesses are doing, and succeeding in.