The Buyers Path
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The Buyers Path
Focus on the new ways that buyers are behaving and how it impacts the sales process and management
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Ask Your Sales Reps These 6 Questions to Develop Great Inbound Content

Ask Your Sales Reps These 6 Questions to Develop Great Inbound Content | The Buyers Path | Scoop.it
Six questions marketers should ask their sales reps in order to develop an effective, lead-generating inbound marketing machine....
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How do you sell your SaaS product to enterprise customers? | Sales & Startup Tips from Close

How do you sell your SaaS product to enterprise customers? | Sales & Startup Tips from Close | The Buyers Path | Scoop.it
How to sell SaaS products to enterprise customers...
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3 Steps to go From Total Addressable Market to ABM With Intent Data

3 Steps to go From Total Addressable Market to ABM With Intent Data | The Buyers Path | Scoop.it
The term “total addressable market” is a bit misleading.In theory, your total addressable market (TAM) is the high-level demand……...
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What Problem Is Your Customer Really Trying To Solve?

What Problem Is Your Customer Really Trying To Solve? | The Buyers Path | Scoop.it
The majority of salespeople, unfortunately, are just peddlers—walking, talking brochures.Needless to say, customers are finding digital sources of information……...
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What’s Next? What’s Your Deal Strategy?

What’s Next? What’s Your Deal Strategy? | The Buyers Path | Scoop.it
In any given year, I may be involved in doing 100’s of deal or opportunity reviews.Inevitably, I end up……...
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How Effective Sales Coaching Help in Ideas Execution

How Effective Sales Coaching Help in Ideas Execution | The Buyers Path | Scoop.it
This week on the Sales Hacker podcast, we speak with Travis Huff, Director of B2B Sales at Wayfair. He discusses how Wayfair transforms spaces to mimic company culture. He dives into how he effectively trains sales coaches and how his sales team is able to take a piece of advice and execute it.
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9 Tips to Sharpen Your Sales Skills —

9 Tips to Sharpen Your Sales Skills — | The Buyers Path | Scoop.it
Here are nine sales tips from local business expert Marianne Collins. Professor Collins has over three decades of business development experience. She’s currently a Professor of Marketing, Department Chair, and Director of the Strauss Center for Sales Excellence at Winona State University.
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50% of B2B buyers don't have defined needs when making a purchase

50% of B2B buyers don't have defined needs when making a purchase | The Buyers Path | Scoop.it
Half of B2B buyers have incomplete, unclear or poorly defined criteria when considering new vendors and most will blame the vendor for stalled sales.
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9 tips for delivering a good customer experience

9 tips for delivering a good customer experience | The Buyers Path | Scoop.it
If Walker’s report ‘Customers 2020: A Progress Report’ is to be believed, customer experience will be the key brand differentiator over price and product by the year 2020.
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Content-Driven Conversations: The Future of B2B Engagement

Content-Driven Conversations: The Future of B2B Engagement | The Buyers Path | Scoop.it
Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor.
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12 Stats That Prove You Need To Start Social Selling [Infographic]

12 Stats That Prove You Need To Start Social Selling [Infographic] | The Buyers Path | Scoop.it
<p>Numbers don't lie. Your buyers have changed and so must you.In fact 57% of the buying decision is completed before they are willing to talk to a sales rep.</p>...
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PathFactory Announces G2 Integration To Help B2B Marketers Better Enable Buyers With User-Generated Content

PathFactory Announces G2 Integration To Help B2B Marketers Better Enable Buyers With User-Generated Content | The Buyers Path | Scoop.it
Toronto, ON (PRWEB) March 22, 2019 -- Nobody buys anything in 2019 without looking at reviews first, including B2B products and services.The new integration...
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Best practices for omnichannel fulfillment

It seems like every day there are new developments in the technological world. Once you get comfortable with one tech channel, another one pops up on the scene.
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Selling to FinTech: 10 Insider Tips for Getting Noticed

Selling to FinTech: 10 Insider Tips for Getting Noticed | The Buyers Path | Scoop.it
Need help selling to FinTech? These 10 tips come from a FinTech industry leader, and give you an insider’s perspective of what works.
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Want to close more deals? This is the 1 question you need to ask | Sales & Startup Tips from Close

Want to close more deals? This is the 1 question you need to ask | Sales & Startup Tips from Close | The Buyers Path | Scoop.it
How to virtually close every single customer by asking the right questions and following up until you've arrived at a full roadmap of what it will take to close the deal.
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3 Ways to Identify When a Client Is in the Final Stages of the Buying Process

3 Ways to Identify When a Client Is in the Final Stages of the Buying Process | The Buyers Path | Scoop.it
Listen for the signs that a customer is ready to make a purchase.
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Is the B2B marketing content conundrum slowing down sales? | B2B Marketing

Is the B2B marketing content conundrum slowing down sales? | B2B Marketing | The Buyers Path | Scoop.it
Content is the second biggest source of disagreement for B2B buyers during a purchase.Jim Preston explains how to provide the right content at the right time...
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Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey

Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey | The Buyers Path | Scoop.it
Today’s B2B revenue teams — encompassing everyone from customer success to sales and marketing — are not in control of approximately 90 percent of the buying journey. Unfortunately, B2B buyers are increasingly anonymous, fragmented and resistant.
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Why trust is essential for selling products and services :Real Business

Why trust is essential for selling products and services :Real Business | The Buyers Path | Scoop.it
Ensuring trust between the salesperson and the target of a sale is essential if a beneficial and long-term relationship is the result.
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Enabling Problem Solvers: Identifying The Impact Of The Problem

Enabling Problem Solvers: Identifying The Impact Of The Problem | The Buyers Path | Scoop.it
Modern sellers should act as problem solvers. This article shows typical selling problems sellers run into if they don’t properly diagnose their buyers’ actual business problem.
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E121 - Navigating the Ever Changing B2B Buying Process with Carman Pirie

E121 - Navigating the Ever Changing B2B Buying Process with Carman Pirie | The Buyers Path | Scoop.it
Carman Pirie is a co-founder of Kula Partners, that helps leading a B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers and outpace their competition.  Carman is also the co-host of the Kula Ring Manufacturing Podcast.
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Who invented the 5-stage model of the buying process? : marketing

r/marketing: For marketing professionals to discuss and ask questions related to the marketing industry. Traditional, digital, email, content, SEO, print & online advertising, social media, email, design, analytics, web design, and public relations.
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5 Essential Steps in the Consumer Buying Process

5 Essential Steps in the Consumer Buying Process | The Buyers Path | Scoop.it
From recognition to the post purchase phase, understanding the full consumer buying process helps brands and retailers increase purchasing confidence.
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6 Tips to Help Optimize the Software Purchasing Process

6 Tips to Help Optimize the Software Purchasing Process | The Buyers Path | Scoop.it
The best buyers get the best software.
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Understanding The ‘Who’ And ‘Why’ In Account-Based Marketing

Understanding The ‘Who’ And ‘Why’ In Account-Based Marketing | The Buyers Path | Scoop.it
By Sanjay Kini, 6sense Revenue teams, comprised of everyone from customer success to sales and marketing, are all working toward a common goal — to drive heightened revenue for the business. The biggest challenge?
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