Surge In World Cup Google Searches Makes Marketers Rethink Campaigns - 05/23/2014
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onto The Business of Events Management May 24, 2014 8:37 AM
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Scooped by
John Beech
onto The Business of Events Management May 24, 2014 8:37 AM
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Surge In World Cup Google Searches Makes Marketers Rethink Campaigns - 05/23/2014
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![]() With sports diplomacy at the core of the issue, some question whether Donald Trump’s recent immigration and transgender policies might end up costing the United States millions of dollars and even more in reputation as the country ploughs ahead in the organisation the next Summer Games.
![]() Ticketmaster is to pay out C$6m to customers in a Canadian class action lawsuit regarding the usage of 'drip pricing'.
![]() January 21 – The final round of funding from the UEFA EURO 2024 Climate Fund has brought the total investment to an impressive €7.925million, marking a significant chapter in the tournament’s ambitious sustainability journey.
![]() A delegation from the 2030 French Alps Olympic Games is visiting Utah
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The government is suggesting a cap on the cost of resold tickets, potentially up to 30% on top of the original price.
![]() December 18 – The expanded FIFA Club World Cup has already drawn widespread criticism for cramming more fixtures into an already congested football calendar. But if the backlash over its scheduling wasn’t enough, the recently revealed ticket prices for the tournament could escalate the controversy to new heights.
![]() December 18 – In an open letter to FIFA president Gianni Infantino, European lawmakers have expressed “grave concern” over the hosting of the 2034 World Cup by Saudi Arabia.
![]() December 17 – Prize money for next summer’s 2025 Women’s European Championship will increase by a whopping 156% compared to the previous edition, with the 16 teams sharing €41 million.
![]() Football Association chair Debbie Hewitt tells BBC Radio 5 Live it "wasn't a difficult decision" to back Saudi Arabia's bid to host the 2034 men's World Cup.
![]() December 10 – On the eve of FIFA officially naming Saudi Arabia as the host for the 2034 World Cup, the United Nations’ chief human rights official has waded into the controversy.
![]() India aims to host its first Olympic Games in 12 years, showcasing itself to the world as a rising global power, but its bid is raising
![]() This summer's Olympic Games have come to a close after a unique couple of weeks that had no shortage of iconic moments, astounding individuals, undesirable controversies, and unforgettable stories.
![]() December 2 – FIFA World Cup bid evaluation report has, remarkably, awarded Saudi Arabia’s bid for the 2034 World Cup the joint highest bidding score ever. Human rights groups, however, have slammed FIFA for “whitewashing” the country’s human rights record and called out glossing over environmental concerns.
John Beech's insight:
FIFA seem to have lost the plot, and are only interested in money. |
![]() February 3 – In a strongly worded letter, world governing body FIFA has rebuked criticism by Members of the European Parliament over the host award of the 2034 World Cup to Saudi Arabia.
John Beech's insight:
The arrogance of FIFA, with its over-inflated sense of its importance, never ceases to amaze.
![]() Witnesses describe people being trampled amid surging crowds on the banks of the Ganges during Hindu festival
![]() ![]() 2025 Prayag Kumbh Mela - WikipediaThe 2025 Prayag Kumbh Mela also referred to as the 2025 Maha Kumbh, is the ongoing iteration of the Maha Kumbh Mela, scheduled to take place from 13 January to 26 February 2025, at the Triveni Sangam in Prayagraj, Uttar Pradesh, India. The 2025 Prayag Kumbh Mela also referred to as the 2025 Maha Kumbh, is the ongoing iteration of the Maha Kumbh Mela, scheduled to take place from 13 January to 26 February 2025, at the Triveni Sangam in Prayagraj, Uttar Pradesh, India.
![]() India's bid to host the 2036 Olympic Games envisions a multi-city
![]() December 18 – Saudi Arabia has been dry since 1952, and we’re not talking about rain. King Ibn Saud banned alcohol that year, and the chances of football fans being allowed to drink in stadiums during World Cup 2034 are about as strong as Budweiser Zero.
![]() On Monday, the government agency responsible for investing money into Olympic and Paralympic sports in the United Kingdom revealed that £330 million ($418m/€400m) worth of funding will be invested into more than 50 sports ahead of the Los Angeles 2028 Olympic and Paralympic Games.
![]() The Salzburg Festival has reached an out-of-court settlement with Marina Davydova. The former head of drama had been dismissed for "breaches o
![]() Today’s confirmation of Saudi Arabia as host of the 2034 FIFA men’s World Cup, despite the well-known and severe risks to residents, migrant workers and visiting fans alike, marks a moment of great danger. It should also mark a moment for change. As global and regional human rights organisations, trade unions, fans groups and organisations
![]() Gulf state awarded the tournament amid accusations of ‘sportswashing’ over exploitation of its migrant workforce
![]() The City of London Corporation has today approved a £191 million funding package to support critical repairs and upgrades at the iconic Barbican Centre.
![]() December 5 – On the eve of the draw for the Club World Cup, FIFA at last found a broadcast partner, announcing streaming platform DAZN as the exclusive rights holder for the 32-team tournament in a deal reportedly worth $1 billion. |