Mobile Technology
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Mobile Technology
Oportunidades de negocio y nuevas maneras de hacer - Business opportunities and new ways of doing things
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41 Ways You Can Use Mobile to Grow Your Business | Mobile X Festival

41 Ways You Can Use Mobile to Grow Your Business | Mobile X Festival | Mobile Technology | Scoop.it

Have you ever wondered what secrets the Fortune 500 leverage when they use mobile to grow their businesses?


Have you ever wished you had a cheat sheet of tools and techniques that you could use when you were brainstorming ideas for your next mobile campaign?


Good news – what follows are 41 tools and techniques you can use to deepen your knowledge of mobile and use it to grow your sales and revenues. They’re based on the research I did when writing Go Mobile, the #1 bestselling mobile marketing book on Amazon when it was first released....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 22, 2016 2:29 AM

Interested in learning how to use mobile to grow your sales and revenues? Check out this post from Jamie Turner, one of the world's leading experts.

Marco Favero's curator insight, January 22, 2016 4:00 AM

aggiungere la vostra comprensione ...

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Putting mobile at the heart of every customer experience

Putting mobile at the heart of every customer experience | Mobile Technology | Scoop.it

Retailers need to think about customer 'moments' – where, how and when a consumer will use a mobile device to browse or shop.  

We live in a such a fast moving, mobile world that developments in smartphone and tablet technology saw approximately 7bn mobile devices in use by the end of 2013. With research last year by Comscore revealing that one in three online minutes is now spent beyond the desktop, mobile and tablet devices are moving away from being only secondary devices.

 

The dramatic shifts we are seeing in behaviours are posing enormous challenges for retailers and other businesses scrambling to keep up with the pace of change. We at Amaze have identified four key steps we think brands must take for commercial success in today's mobile-driven territory.

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Five mobile shoppers to watch

Five mobile shoppers to watch | Mobile Technology | Scoop.it

Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).

 

Mobile-assisted shoppers (or m-shoppers) are a relatively new species in the retail jungle: 21% of today’s consumers use mobile devices in stores to assist with their shopping, according to a new report from loyalty management company Aimia.

 

The study, which surveyed 3,000 consumers in Canada, the U.S. and the U.K., reveals five groups of shoppers who use mobile in varying degrees when it comes to making purchase decisions online and in-store. Below is a snapshot of who these mobile-savvy consumers are, what makes them tick and the implications for retailers...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 18, 2013 3:24 AM

Valuable research on mobile shopping trends and consumers for content marketing, PR and Marketing pros.

malek's curator insight, October 18, 2013 7:35 AM

Five mobile shoppers to watch in this busy retail season in Canada.

Note that the die-hard retail outlet fans (traditionalist) represent more than 40% in the test result. They still use mobile to collect info or ASK for advice (mobile, social media Combo).

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Mobile Trends in 2013 and What They Mean for Marketing

Mobile Trends in 2013 and What They Mean for Marketing | Mobile Technology | Scoop.it
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Florencelii's curator insight, September 26, 2013 1:15 PM

This article state out 8 trends of mobile marketing and how they mean fo rmarketing. Mobile is a really good way for the marketers to communicate to the consumer. The mobile consumer can communicate to the marketers through social network and the apps creates by the marketers. I love how the author want to make mobile marketing sounds more important by adding a point which is "A new company role is born: the Mobile Marketing Manager." I am sure mobile marketing will get more popular in the future.

Alex Wang's comment, September 26, 2013 11:43 PM
Nice and simple insight, Florence! But I think the direct marketing is more about interacting with customers face-to-face, more directly. For example, communicate with customers by salespeople of the stores, there would be personalized for the direct marketing strategy.
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32% Of All Online Purchases Are Made With A Mobile Device

32% Of All Online Purchases Are Made With A Mobile Device | Mobile Technology | Scoop.it

No one can deny the rapid rate in which Mobile Commerce is growing.


A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.


Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....


Via Jeff Domansky
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aanve's curator insight, April 18, 2014 10:49 PM

www.aanve.com

 

Ali Anani's curator insight, April 19, 2014 1:59 AM

Rapid change is disrupting the familiar purchasing habits

rodrick rajive lal's curator insight, April 20, 2014 11:56 PM

I guess few would deny how shopping has become more of an online activity with the mobile phone helping to make the experience more virtual!

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10 mind-blowing mobile infographics

10 mind-blowing mobile infographics | Mobile Technology | Scoop.it

I've gathered together ten great infographics on m-commerce, QR codes, apps vs web, coupons, payments, mobile marketing and more.Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version..


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, November 26, 2013 3:53 AM

Useful resource for mobile marketers.

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25 Content Marketing Facts That Will Make You Consider Mobile

25 Content Marketing Facts That Will Make You Consider Mobile | Mobile Technology | Scoop.it
If you haven't begun putting an emphasis on mobile, you definitely will consider it after reading these 25 content marketing facts.

Via Andre van Wyk, Bonnie Manis, Gladys Pintado
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Andre van Wyk's curator insight, May 17, 2013 8:08 AM

The days of ignoring Mobile marketing are long over! We help in facilitating either the responsive conversion of an existing site, or the addition of a dedicated mobile site - http://andrevanwyk.com/contact/