Putting mobile at the heart of every customer experience | Mobile Technology | Scoop.it

Retailers need to think about customer 'moments' – where, how and when a consumer will use a mobile device to browse or shop.  

We live in a such a fast moving, mobile world that developments in smartphone and tablet technology saw approximately 7bn mobile devices in use by the end of 2013. With research last year by Comscore revealing that one in three online minutes is now spent beyond the desktop, mobile and tablet devices are moving away from being only secondary devices.

 

The dramatic shifts we are seeing in behaviours are posing enormous challenges for retailers and other businesses scrambling to keep up with the pace of change. We at Amaze have identified four key steps we think brands must take for commercial success in today's mobile-driven territory.