technology affecting interpersonal relationships
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Rescooped by Dylan Merrill from The MarTech Digest!

Texting Prospects (at the Right Time) Boosts Conversion - Profs

Texting Prospects (at the Right Time) Boosts Conversion - Profs | technology affecting interpersonal relationships |

Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360.


But timing is everything. Text messages sent after contact via telephone has been made improve conversions 112.6% over average conversion levels, whereas those sent prior to phone contact convert at roughly 4.8% below the average rate.


Salespeople may consider sending as many text messages as the engagement requires. Sending three or more purposeful text messages after contact has been made with a prospect can increase conversion rates 328%.

Via CYDigital
CYDigital's curator insight, March 4, 2013 6:46 AM

This is a stunner! Here's an easy conclusion: incorporate SMS messaging as a part of your sales interaction process! It's a no brainer.

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paul's curator insight, November 21, 2013 10:57 AM

in our convo u said one i of the things u realy like doing is texting this may be intersting to u to how u text and how much u text.

Rescooped by Dylan Merrill from Making Technology Work for you!

Too much texting linked to antisocial behaviour in children

Too much texting linked to antisocial behaviour in children | technology affecting interpersonal relationships |
Teenagers who send texts about rule breaking and drugs are more likely to participate in antisocial behaviour than their peers, claims the University of Texas.

Via Richard Leslie
Kim & Kat's curator insight, June 14, 2015 12:58 PM

In this article, a study completed by the University of Texas shows that too much texting can be linked to antisocial behavior in children. In the study, teens were given free cell phones with free texting, which was monitored over the school year. The students knew about them being monitored however, which could have flawed the results (being more careful with what they say than they might have if they hadn't been screened). 


I'm really not at all surprised by the findings of the study. I think that texting allows for us to have more private conversations - no one can hear what we're saying other than the person we are texting, and we can easily delete any texts we don't want others to see. This could potentially encourage people to talk about "bad" things - maybe meeting up to drink underage, sexting, etc. For example it would be easy for a teenager to send sexually explicit texts to her boyfriend and then delete them, and her parents might never know what they were even talking about. It's also easier for cyberbullying to occur, as the 'Cyberbullying Research Center - resources and strategies to help address bullying and cyberbullying" article brings up. There are many more platforms for bullying than ever before.


However, as the article briefly mentions, texting is not only a bad thing. The study also found encouraging messages between the teens. I think it's important to take note of this fact because I don't find it necessary that parents snoop through their children's phones by any means, but it might be a good idea to watch for behavior in their children and then go from there. 


Texting allows for us to be in contact 24/7 with our friends. We can send them a text at 2:00 in the morning if we want to without worrying about waking them up like a phone call might. We don't even need smart phones to be able to text each other. We're at a time where almost everyone has access to text messaging, and it's important that we realize that just as with any other form of communication, there could be negative side affects.


Kathryn Opp