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Tactics to Spark Creativity

Tactics to Spark Creativity | technology, advertising |

When do people have their best ideas? When they least expect to

SUMMARY: Recent studies suggest that the best way to have a breakthrough is to step back and allow your mind to wander a little. Innovators suggest thinking about your problem at a time you'd normally be doing other things and making time to think about anything but work. "You have to be able to float through your environment with your antennae up, like a butterfly, and just let things ping your antennae," says entrepreneur Sterling Lanier.

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Intel Cooks Up Future of TV -- a Potential Mess for Cable | Media - Advertising Age

Intel Cooks Up Future of TV -- a Potential Mess for Cable | Media - Advertising Age | technology, advertising |


Visualize the TV service you've always wanted: a gorgeous interface that does away with clunky (and often ad-strewn) programming grids; a simple remote that isn't a crushing array of buttons; a cloud-based DVR that doesn't require you to hit "record"; algorithms that learn what you like and recommend new shows; an easy sync with social networks; effortless co-viewing with friends far away; video on tablets, phones and other devices with screens; and the seamless integration of traditional TV and what's on the web.


Now imagine all of that comes in a beautiful box with a front-facing camera and the kind of industrial design that makes you not want to hide it in a cabinet.


This device is built. And it is in the hands of a select few secret testers at media companies, agencies and, of course, Intel's Santa Clara, Calif., headquarters.


About a year ago, Intel established Intel Media to build an "over-the-top" TV service, joining streaming-video players such as Netflix and Hulu. Its service, however, will be the first to deliver a full array of cable TV channels over the internet.


Intel has not announced a name, a price or a release schedule more specific than some time this year, but those who have seen it describe it as a significant advance over any existing cable or satellite platform. "I'm impressed because Intel makes chips; no one expected them to come out with a product like this," said Michael Bologna, head of advanced TV at Group M, who has spent several hours with the box.


Silicon Valley has the best interface designers in the world, but until now efforts to apply that expertise to TV have led to false starts like Google TV and products that don't go near far enough, such as Apple TV and Xbox Live. The difference between this and all previous efforts to reinvent cable TV is that Intel has taken the time and spent the money to become a cable operator itself.


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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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