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graham j. passmore's curator insight,
April 4, 2016 12:43 PM
The sentence in this article that caught my attention the most--other than the headline--was "VR has the potential to remake storytelling, from how we watch movies to how we play games to how we pass time while waiting for a flight."
The biggest message I've heard about content marketing for the past couple of years--or much of technical communication, for that matter--is that it's comes down to storytelling. If you tell a good story, people will buy into it, whether it's in print, audio, video, web, or now virtual reality. This article seems to be heralding the call--"Technical communicators! We need you now!" Who better to be the storytellers? Who better to be the ones to help others create content strategies for future virtual content. As the article says, the sky is the limit! Would you want to be part of creating content for virtual reality? I think I would want to do that. What about you? Let me know what you think in the comment section below. ![]()
graham j. passmore's curator insight,
April 4, 2016 12:44 PM
The sentence in this article that caught my attention the most--other than the headline--was "VR has the potential to remake storytelling, from how we watch movies to how we play games to how we pass time while waiting for a flight."
The biggest message I've heard about content marketing for the past couple of years--or much of technical communication, for that matter--is that it's comes down to storytelling. If you tell a good story, people will buy into it, whether it's in print, audio, video, web, or now virtual reality. This article seems to be heralding the call--"Technical communicators! We need you now!" Who better to be the storytellers? Who better to be the ones to help others create content strategies for future virtual content. As the article says, the sky is the limit! Would you want to be part of creating content for virtual reality? I think I would want to do that. What about you? Let me know what you think in the comment section below.
Stephania Savva, Ph.D's curator insight,
April 5, 2016 7:30 AM
The sentence in this article that caught my attention the most--other than the headline--was "VR has the potential to remake storytelling, from how we watch movies to how we play games to how we pass time while waiting for a flight."
The biggest message I've heard about content marketing for the past couple of years--or much of technical communication, for that matter--is that it's comes down to storytelling. If you tell a good story, people will buy into it, whether it's in print, audio, video, web, or now virtual reality. This article seems to be heralding the call--"Technical communicators! We need you now!" Who better to be the storytellers? Who better to be the ones to help others create content strategies for future virtual content. As the article says, the sky is the limit! Would you want to be part of creating content for virtual reality? I think I would want to do that. What about you? Let me know what you think in the comment section below. |
Since I'm still a relative newbie to the industry, my response to this author is that this is why the industry is known as "technical communication", not only "technical writing". The reason that these combination jobs are happening is quite simple: employers are cheap. It's really nothing else. Yes, there are people out there that are talented enough to be both technical writers AND analysts, programmers, instructional designers, etc. But what this shift really involves is a shift in how business is done--a necessity for all technical writers, no matter who they are. They have to have a broader understanding of other aspects of the IT industry to survive, no matter what industry their company is. Let me explain.
Learning these other skills was inevitable. Once the digital age started, there was no going back. Writing documentation for software and hardware became normal. As time as gone on, social media and mobile have upped the ante for digital documentation, because digital documentation is practically universal now. When universities have related programs, it's not degrees in technical writing alone, but rather it's technical communication, because we are taught about graphic design, UX/UI practices, social media, content strategy, and more. We are taught that now, whether it's through formal education or through working experiences. This is the "new normal". But technical writing is not dead, and having it as a skill is very advantageous.