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Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.
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A few years ago, I wrote an article for someone else about how music was used in remixes and mashups, but it never got published. Even so, I was reminded of how music has a lot of reuse due to two events that happened to me over this past weekend. First, I went to a concert…
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As 2017 gets going, I realized that I haven't written a whole lot in the past year. Why? Simple--not a whole lot to write about, frankly. 2016 was a rough year in many ways, but there were some good elements, too. It's hard to write about things when you feel like nothing is inspiring you or…
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"Bless me, Father, for I have sinned! I am a failure in technical communications." OK, perhaps in many eyes, I haven't been a failure in technical communications. It will be five years this spring since I graduated with my Masters degree in Professional and Technical Communication from NJIT. In many ways, that feels like it…
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I was moved by a series of articles recently written by my friend, Larry Kunz. The most recent of the three, "Why is it so important that the STC survive?" was the first that I read from a series he had recently produced (there are links within the article above that links you to the…
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I started working remotely in 2014 and immediately loved it!
Danielle M. Villegass insight:
As an advocate of remote work, I found this article--and the one written after it--greatly insightful and a great resource which I plan to take advantage of as best as I can.
If you are looking to work from anywhere, take a look at this. There are some good tech comm and digital marketing jobs listed on the site. Good luck! --techcommgeekmom
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While I was unable to go to the STC Summit last year, I am looking forward to going to Anaheim this year to not only being a presenter at the STC Summit, but also to learn and connect with other technical communicators again! I realized that one of the events I've always liked attending is the…
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Communication breakdown inspires Swiss travelers to create genius clothing solution
Danielle M. Villegass insight:
This is a brilliant idea to encourage communication without translation! I applaud the creators of this product to take the time to figure out some truly universal icon images to use around the world. This is a great step towards better communication and better understanding globally. Now, if we could only incorporate more of this in our work... I think I need to get one of these. What do you think? Will you purchase one of these items? Include your comments below. --TechCommGeekMom
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Women are much more likely to switch jobs more frequently than men, but it might not be a bad thing for their careers.
Danielle M. Villegass insight:
This is an interesting article, as I think this definitely applies to the tech comm field especially. It's not unusual for technical communicators to be brought into projects as either short term or long term contracts, so it's built into the industry right now. I can attest to that point, but I can also attest to both looking for flexible schedules and climbing up the career ladder as the reasons why I end up job hopping a lot. I am that woman they speak of in the article! At this point in my career, it's the only way to go if I want to stay employed at all. How many of my female readers can relate to this article as well? Do you think this is something that works for or against women? Include your comments below. --TechCommGeekMom
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Workers aged over 40 perform at their best if they work just three days a week, according to economic researchers.
Danielle M. Villegass insight:
As a person who is starting to approach her fifties (yikes!) in a couple years, I find this to be so true. Or for me, it's even just letting me work from home three times a week rather than dragging myself into the office every single day. I know that my brain takes a little longer to rev up in the morning, and conks out earlier, so shortened hours would be great. I think the other thing about this study or the article--which admits that the study is a little flawed--is that for many people, responsibilities shift when you hit your forties. Many have children who are teenagers and college-age students by then, and there's a lot going on with that. Or, after your forties, you might have more to do with aging parental care. But somehow, I think adults generally have more responsibilities once they hit their forties, and it just doesn't let up anymore.
I know I'd welcome a shorter week, or at least shortened hours. What do you think of this article? Include your comments below. --techcommgeekmom
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Danielle M. Villegass insight:
In this article, Carol Fisher Saller, editor of the Chicago Manual of Style's Q&A, provides some fantastic tips on the pros and cons of attending and editing conference, including how to decide what conferences to attend and how to approach your experience there. It reflects many of my own views, because as a consultant/contractor, I have to pay for my own way to conferences, and usually lose a week's pay, so I have to make the trip affordable and worth the time off! While Saller speaks specifically about editing conferences, the advice easily extends to tech comm, content strategy, content marketing, and e-learning/m-learning conferences, too. Do you agree with her recommendations? Include your comments below. --TechCommGeekMom
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In the summer, the "Internet" will become the "internet," at least according to the Associated Press's widely-followed stylebook.
Danielle M. Villegass insight:
Now here's an interesting dilemma with the "I" versus "i" for the use of the word "Internet". It can be a little confusing. I'm not a big fan of the AP (long story), nor their style guide because I don't think it's accurate grammar. I am more of a Chicago Manual of Style gal, or even a Microsoft Style Guide (yes, it exists) gal. My thought is that if it's referred to as "The Internet" as an entity, then it should be capitalized as a proper noun. Other situations like "internet connection" should remain lowercase as its a descriptive word. What kind of connection is it? It's an internet connection. I can see this one being hotly contested in the writing world. What do you think? Include your comments below. --TechCommGeekMom
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Technology has facilitated a global market shift that provides more options for freelance employees.
Danielle M. Villegass insight:
Thanks to Craig Cardimon for finding this article. I almost fit into the stereotypical freelance model as described in the article--except for my age--but I'm also looking to eventually do more freelance work in the future so that I can be more flexible with my time. I like working from home and arranging my schedule the way I want to work. It's still the pipe dream, at least.
In the meantime, this article supports the idea that the rise of freelancing is not a dead idea. In my opinion, this has been said for years, but perhaps it's had a very slow start. Time will tell whether more freelancing opportunities become available, especially to technical communicators. What do you think? Include your comments below. --techcommgeekmom
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What does it mean to be a professional technical communicator in 2016? What will it mean to be a professional technical communicator over the next decade? After pondering those questions I came up with this credo: I serve my audience.
Danielle M. Villegass insight:
Larry Kunz, with his experienced wisdom, has written an excellent technical communicator's credo here, and has explained what each of these points should mean. In many respects, these are common sense, but they can easily be forgotten when things get rough. Larry invited his readers to add to his credo, but I can't think of anything to append to this. Can you think of anything? Include your ideas below! --TechCommGeekMom
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OK, so it's been a while. I know. While I wish I could say that I've been on an Intrepid-class Federation starship named the U.S.S. Voyager, sadly that is not the case. It's a little hard to be writing blog posts when a) you don't know exactly what to say after having written hundreds of…
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As the list of favorite celebrity talent seems to grow even as 2016 comes to an end, I thought it would be good to share this video, created by the website, The MarySue. Carrie Fisher, one of the latest stars to have passed (just today, at this writing), is usually thought of for her iconic…
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In the past week, the United States had an important election for its next President. The election results, to say the least, have been controversial. While I'm not one to usually talk politics on this website, I'll simply say that this past week has been devastating to me, and has hit me hard. It wasn't…
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Cloud computing is helping form new types of collaborative business unrestricted by geography or time zones.
Danielle M. Villegass insight:
This is a concept that I don't understand why there isn't more remote work out there, and why more companies out there aren't embracing it. We have the technology, so why isn't it embraced more? This would provoke more collaboration and efforts to work together, as well as allow the best talent to be hired rather than who is close enough but willing to make the commute. For much of the tech community world, this would be an ideal situation. What do you think? Include your comments below. --TechCommGeekMom
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Here are some techniques that you can use right away to make your text more readable around the world whether or not it gets translated.
Danielle M. Villegass insight:
Marcia Riefer Johnston has an excellent article on her Writing Rocks blog today about Global English, and shows fantastic examples of how word choices can make a difference not only for comprehension when translating, but how it can affect costs down the line.
Great article! --TechCommGeekMom
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Matthew is an HR Manager who's figured out how to catch job applicants' lies when he interviews them. Is Matthew on to something?
Danielle M. Villegass insight:
This is an excellent article for anyone who is job searching--whether it's in tech comm, e-learning, or digital marketing.
Having sent out G-d knows how many resumes in my lifetime (I know Princeton University alone has received over 100 from me over time, so I've generally given up on them), and been on dozens of interviews to know that what the author of this article, Liz Ryan, says is true. Sure, everyone will try to stretch the truth a little bit to make themselves better, but there are ways to say, "Yeah, I'm not as strong in that but I can learn quickly," in a way that isn't lying, but still expresses that more carefully. Additionally, this is one reason that volunteering, or talking about topics that interest you--but you aren't doing--in a blog is helpful. I know that while I haven't been an instructional designer, anyone who's read my blog knows that I have a decent foundation in instructional design principles, and I know much about the tools and lingo used in the field. So for me to apply to an e-learning or m-learning job is not that far-fetched. A stretch, sometimes, but nothing more than that. Sometimes recruiters have contacted me with something that I think is way off target, but I'll look at it a second time, and think, "Hmm...maybe I can do this after all." As Liz Ryan said in the article, it's a two-way street as well. Employers are always working to ensure that their brand evokes something positive, even when things aren't going well, because they want to retain good talent. What do you think? Include your comments below.
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This isn't a rant post. But if you have worked in tech for long enough, you know this feeling — tech fatigue. At some point, everything new feels old,..
Danielle M. Villegass insight:
I'm sure that I'm not alone when I say that I think that as a technical communicator, I definitely have tech fatigue. Sometimes it's even "tech trending idea/issue" fatigue. I think I've been hearing about how content marketing is what needs to be done now and going forward for the past 2-3 years. Single-sourcing and structured content is what companies should be doing. Mobile content is the wave of the future! These have all come to fruition, but not to the level that was touted. For example, I've worked for several global corporations who have looked at me like I had three heads if I mention the concept of single sourcing, or writing for mobile, or considering plain English due to localization and translation issues. That shouldn't be! Many cutting-edge or bleeding-edge ideas around technology have been slow to take hold. Why? I think part of it is that people are slow to adapt and give in to change. For example, iPads have been around for about 6 years, and smartphones have been around longer. How is it that I am still able to give presentations and workshops on the basics of writing for mobile? Neil Perlin is another person who comes to mind who does much more about teaching mobile concepts than I do. Why aren't more companies on top of this? What do you think? I agree with the author's perspective of why he loves tech. I don't think I could've put it better myself. But I understand the fatigue as well. Include your insights below. --TechCommGeekMom
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A strategic approach to Customer Experience is a sharp differentiator in the success and growth of companies for a simple reason – so many companies just don’t have one. Not necessarily from
Danielle M. Villegass insight:
Great article that's really about common sense in understanding your customer base and how to adapt to their changing needs. While this article is really meant for marketing and digital marketing, it can easily apply to content marketing as well as how we write as technical communicators in general. Needs and interests change, and we need to adapt to them.
Disclosure: I'm also a little biased, as this was written by my cousin's "significant other" (so he's family to me). He's a smart cookie, and a pleasure to talk shop with, when I get the chance! :-) Even so, he makes fantastic points here, family or not! Do you agree with Dave's assessment? Include your comments below. --techcommgeekmom
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While I've spent years blogging and talking about being a technical writer, I haven't actually been a technical writer except for doing projects in grad school--until now. In the last two months, I've started a position as a content/technical writer for the UX/UI Design team of a large company, working on their global self-service portal.…
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Imagine you’re African-American and working at a 500-person technology company where everyone else is white, and one day the CEO declares in a national newspaper interview that his company’s lack of diversity isn’t an accident. In fact he prefers to hire white people because when it comes to technology white people simply make better employees. That statement would be unthinkable. But what if a tech CEO made the same comment about age?
Danielle M. Villegass insight:
Craig Cardimon found this gem on LinkedIn. I think the sentence in this article that struck me the most--because it validated something I've said time and time again--is this one: "I suspect the truth is that tech startups prefer young workers because they will work longer hours and can be paid less." In fact, I just had a conversation with someone yesterday about just that point. I had seen a job listing for a social media strategist for a non-profit that I knew would be great for a friend of mine who has done PR, marketing, and more recently social media her entire career. She's unemployed, and I knew she had the experience, and it was also a cause near and dear to her heart. She said she'd probably apply for it, even though she, most likely, would not be considered because she is "old" (she's not) and they want to pay peanuts, She's used to not being paid as much from being in the non-profit sector for so long, but even so... This story shows a travesty that's going on in the industry. And it's not only ageism. There's racism and sexism as well. So basically, as long as you are a young, white male, you're fairly guaranteed to get an IT job in a tech company. When did inexperience outrank experience? I know I'm still new in the industry, but the only thing I have "going" in my favor based on the above-said criteria is that I'm white. And I don't seek white privilege. Being an older woman in itself breaking into the IT world and not being some young whipper snapper is hard enough without all the other obstacles in the way of just proving yourself worthy at all. What do you think of this article? Include your comments below.
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Technology is surrounding us; its surface is becoming more complex, pliable and familiar to the eye. Virtual reality is no longer creeping into the..
Danielle M. Villegass insight:
The sentence in this article that caught my attention the most--other than the headline--was "VR has the potential to remake storytelling, from how we watch movies to how we play games to how we pass time while waiting for a flight."
The biggest message I've heard about content marketing for the past couple of years--or much of technical communication, for that matter--is that it's comes down to storytelling. If you tell a good story, people will buy into it, whether it's in print, audio, video, web, or now virtual reality. This article seems to be heralding the call--"Technical communicators! We need you now!" Who better to be the storytellers? Who better to be the ones to help others create content strategies for future virtual content. As the article says, the sky is the limit! Would you want to be part of creating content for virtual reality? I think I would want to do that. What about you? Let me know what you think in the comment section below.
graham j. passmore's curator insight,
April 4, 2016 11:43 AM
The sentence in this article that caught my attention the most--other than the headline--was "VR has the potential to remake storytelling, from how we watch movies to how we play games to how we pass time while waiting for a flight."
The biggest message I've heard about content marketing for the past couple of years--or much of technical communication, for that matter--is that it's comes down to storytelling. If you tell a good story, people will buy into it, whether it's in print, audio, video, web, or now virtual reality. This article seems to be heralding the call--"Technical communicators! We need you now!" Who better to be the storytellers? Who better to be the ones to help others create content strategies for future virtual content. As the article says, the sky is the limit! Would you want to be part of creating content for virtual reality? I think I would want to do that. What about you? Let me know what you think in the comment section below.
graham j. passmore's curator insight,
April 4, 2016 11:44 AM
The sentence in this article that caught my attention the most--other than the headline--was "VR has the potential to remake storytelling, from how we watch movies to how we play games to how we pass time while waiting for a flight."
The biggest message I've heard about content marketing for the past couple of years--or much of technical communication, for that matter--is that it's comes down to storytelling. If you tell a good story, people will buy into it, whether it's in print, audio, video, web, or now virtual reality. This article seems to be heralding the call--"Technical communicators! We need you now!" Who better to be the storytellers? Who better to be the ones to help others create content strategies for future virtual content. As the article says, the sky is the limit! Would you want to be part of creating content for virtual reality? I think I would want to do that. What about you? Let me know what you think in the comment section below. 
Stephania Savva, Ph.D's curator insight,
April 5, 2016 6:30 AM
The sentence in this article that caught my attention the most--other than the headline--was "VR has the potential to remake storytelling, from how we watch movies to how we play games to how we pass time while waiting for a flight."
The biggest message I've heard about content marketing for the past couple of years--or much of technical communication, for that matter--is that it's comes down to storytelling. If you tell a good story, people will buy into it, whether it's in print, audio, video, web, or now virtual reality. This article seems to be heralding the call--"Technical communicators! We need you now!" Who better to be the storytellers? Who better to be the ones to help others create content strategies for future virtual content. As the article says, the sky is the limit! Would you want to be part of creating content for virtual reality? I think I would want to do that. What about you? Let me know what you think in the comment section below.
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We park on driveways, park on driveways and drive everyone else nuts.
Danielle M. Villegass insight:
We can thank Mr. TechCommGeekMom for finding this one. Here's another amusing video to show why English is such a difficult language to learn for those learning it as a second language. If you think about it, this video shows the reason why clear, plain English is needed for translation and localization purposes!
Enjoy... --techcommgeekmom
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Thanks to Rahel Bailie for posting this on LinkedIn. This is not only a hot topic in content strategy and technical writing at-large, but it's also a consuming topic in the digital marketing world. If you've been reading my recent "Online Student Again" posts, you've read how much the instructors of my course are putting emphasis on this very topic of high quality, relevant content. And these instructors are people that are still very active in the marketing business, so they should know! Like Rahel, I think Neil Patel does an excellent job explaining what this all means.
I strongly encourage everyone to read this so you understand Google's new rules.
--techcommgeekmom