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Why SMBs should spend more of their budget on online marketing in 2017

Why SMBs should spend more of their budget on online marketing in 2017 | Tampa Florida Business Strategy | Scoop.it
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.
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Running A Startup From Home: The Good, The Bad And The Ugly

Running A Startup From Home: The Good, The Bad And The Ugly | Tampa Florida Business Strategy | Scoop.it
Back in 1998, long before the masseurs, sleep pods and rooftop running tracks, Google was operating from a garage with a staff of three. Running your startup from home can mean low costs, the ability to go to the zoo on a whim with your kids and the luxury of [...]
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What To Consider When Choosing A POS System For Your Business

What To Consider When Choosing A POS System For Your Business | Tampa Florida Business Strategy | Scoop.it


Apart from accommodating credit card payments, the use of a POS system comes with great features such as time clock options, reporting, and inventory management.

Read the full article at: alltopstartups.com


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4 Reasons LinkedIn Has Become Indispensable to Business Leaders

4 Reasons LinkedIn Has Become Indispensable to Business Leaders | Tampa Florida Business Strategy | Scoop.it


No longer just a place for professionals to connect, LinkedIn has really become the backbone of the global business community.

Read the full article at: www.entrepreneur.com


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Hackers are making personalised ransomware to target the most profitable and vulnerable

Hackers are making personalised ransomware to target the most profitable and vulnerable | Tampa Florida Business Strategy | Scoop.it


The latest malware is designed especially to make small companies pay through the nose for their data.

Read the full article at: theconversation.com


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Gartner for Marketers | Marketing Blogs

Gartner for Marketers | Marketing Blogs | Tampa Florida Business Strategy | Scoop.it


Marc Brown analyzes digital marketing strategy, trends and practices, with an emphasis on marketing management, sales enablement, content marketing, and demand ...

Read the full article at: blogs.gartner.com


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4 Trends Changing the Marketing Landscape in 2019 & Beyond - Infographic

4 Trends Changing the Marketing Landscape in 2019 & Beyond - Infographic | Tampa Florida Business Strategy | Scoop.it


Are you looking for ways to reach more potential customers? Want to know the trends that provide opportunities your competitors aren’t taking advantage of?

Read the full article at: blog.red-website-design.co.uk


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Cost-Plus Pricing: What It Is & When to Use It

Cost-Plus Pricing: What It Is & When to Use It | Tampa Florida Business Strategy | Scoop.it


What is cost-plus pricing? Learn how to calculate it and see if it's a good fit to price your products.

Read the full article at: blog.hubspot.com


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5 Reasons Hiring an Agency Should be Your Marketing Strategy

5 Reasons Hiring an Agency Should be Your Marketing Strategy | Tampa Florida Business Strategy | Scoop.it


Outsourcing functions that aren’t core is a key to growth. Here are 5 reasons more business owners are making outsourcing their marketing strategy.

Read the full article at: www.leadingresults.com


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In cybersecurity, it's AI vs. AI: Will the good guys or the bad guys win?

In cybersecurity, it's AI vs. AI: Will the good guys or the bad guys win? | Tampa Florida Business Strategy | Scoop.it


In cybersecurity, it's AI vs. AI: Will the good guys or the bad guys win?- SiliconANGLE...

Read the full article at: siliconangle.com


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Reflecting on my first year as Head of Cloudflare Asia

Reflecting on my first year as Head of Cloudflare Asia | Tampa Florida Business Strategy | Scoop.it


One year into my role as Head of Asia for Cloudflare, I wanted to reflect on what we’ve achieved, as well as where we are going next.
When I started, I spoke about growing our brand recognition in Asia and optimizing our reach to clients by building up teams and channel partners.

Read the full article at: blog.cloudflare.com


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Target to let third-parties on its site w/ new Plus program

Target to let third-parties on its site w/ new Plus program | Tampa Florida Business Strategy | Scoop.it


Like Target's current catalog, Target Plus third-party offerings will be curated in an attempt to keep the shopping experience simple.

Read the full article at: 9to5toys.com


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Why the Marriage of AI and AR Can Help Reduce Product Returns

Why the Marriage of AI and AR Can Help Reduce Product Returns | Tampa Florida Business Strategy | Scoop.it


Assisting shoppers — online or in-store — with making better decisions about the products they're searching for using AI makes the path to purchase a less bumpy road. Combining that with AR to “preview” their assisted decisions is an essential combination to the reduction of product returns.

Read the full article at: www.mytotalretail.com


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Latest trends in the fitness industry –

Latest trends in the fitness industry – | Tampa Florida Business Strategy | Scoop.it


Technology is also playing a big role in the fitness industry these days…...

Read the full article at: www.businesstraveller.com


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Unveiling the Benefits of Supply Chain Analytics | Quantzig's New Article

Unveiling the Benefits of Supply Chain Analytics | Quantzig's New Article | Tampa Florida Business Strategy | Scoop.it


Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the benefits of supply...

Read the full article at: www.marketscreener.com


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How Audi is bringing creativity to marketing effectiveness

How Audi is bringing creativity to marketing effectiveness | Tampa Florida Business Strategy | Scoop.it


By using econometrics, Audi has found ads that cut-through are three times more efficient at driving orders, making creativity “really key” for the business, a learning it is taking to the rest of its communications.

Read the full article at: www.marketingweek.com


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What is the perfect payments experience?

What is the perfect payments experience? | Tampa Florida Business Strategy | Scoop.it


Here’s an exercise that may come off as too academic – like a debate over how many angels fit on a pinhead – but is really among the most vital for not only PYMNTS readers, but pretty much any other business operators: What is the perfect payments experience?

Read the full article at: www.cuinsight.com


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Can Security Accelerate Your Digital Transformation?

Can Security Accelerate Your Digital Transformation? | Tampa Florida Business Strategy | Scoop.it


you will learn how you can make your customers safer, connect your workforce so they can work smarter, and build a comprehensive security framewok...

Read the full article at: www.itprotoday.com


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6 Steps to Peak Performance in Marketing Operations

6 Steps to Peak Performance in Marketing Operations | Tampa Florida Business Strategy | Scoop.it


My role as managing partner at Sojourn Solutions is to advise our clients on how to drive peak performance in their marketing operations, which may include how they leverage their data, how they’re using their B2B marketing teams, as well…Read more 6 Steps to Peak Performance in Marketing Operations...

Read the full article at: b2bmarketing.get-stacked.net


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ABM Innovation Summit Preview: How AI Can Unleash ABM

ABM Innovation Summit Preview: How AI Can Unleash ABM | Tampa Florida Business Strategy | Scoop.it


Business buyers now expect more from B2B marketers than ever before. B2B marketers are well aware of this, and many are already offering personalized experiences to prospects. Still, with fixed resources and manual data analysis, it can sometimes be tough to effectively scale your account-based...

Read the full article at: www.pardot.com


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Firms are taking more marketing functions in-house. Here's why

Firms are taking more marketing functions in-house. Here's why | Tampa Florida Business Strategy | Scoop.it


The Association of National Advertisers in the U.S. found that 78 percent of its members had some kind of in-house agency in 2018, versus 58 percent in 2013.

Read the full article at: www.cnbc.com


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Chief Marketing Officer Role in Digital Transformation –

Chief Marketing Officer Role in Digital Transformation – | Tampa Florida Business Strategy | Scoop.it


Easing your company into digital transformation shouldn’t be met with trepidation, but laying the groundwork can make it a lot easier. Your team will be more ready to embrace change if change is an expectation.

Read the full article at: technicalpursuit.co.uk


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HR Happy Hour 361 - Insights on Moving HR Systems to the Cloud 03/04 by Steve Boese Trish McFarlane | Business

HR Happy Hour 361 - Insights on Moving HR Systems to the Cloud 03/04 by Steve Boese Trish McFarlane | Business | Tampa Florida Business Strategy | Scoop.it


HR Happy Hour 361 - Insights on Moving HR Systems to the Cloud Hosts: Steve Boese, Trish McFarlane Guest: Nickoria Johnston, Alliance Data Systems This week on the HR Happy Hour Show, Steve and Trish were joined by Nickoria Johnston from Alliance Data Systems to learn more about their journey to...

Read the full article at: www.blogtalkradio.com


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FedEx CMO Says New Delivery Robot Will Meet Changing Consumer Needs on

FedEx CMO Says New Delivery Robot Will Meet Changing Consumer Needs on | Tampa Florida Business Strategy | Scoop.it


FedEx delivers about 14 million packages globally a day. The logistics company is now the latest to enter the autonomous delivery pageant, with testing starting in the U.S. later this year. The Memphis-based company debuted its SameDay Bot on NBC's "Tonight Show" with Jimmy Fallon Tuesday and...

Read the full article at: cheddar.com


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At The End of Day We All Innovate To Simplify the Complex| What’s Next

At The End of Day We All Innovate To Simplify the Complex| What’s Next | Tampa Florida Business Strategy | Scoop.it


We can all be innovators making our lives, the lives of our customers, or the lives of our team easier. Part of the “At the End of The Day” series.

Read the full article at: whatsnext.nuance.com


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FedEx Unveils Future Autonomous Delivery Robot - Supply Chain 24/7

FedEx Unveils Future Autonomous Delivery Robot - Supply Chain 24/7 | Tampa Florida Business Strategy | Scoop.it


FedEx Corp. announced today a development in cutting-edge delivery solutions to meet the rapidly changing needs of consumers - the FedEx SameDay Bot - an autonomous delivery device designed to help retailers make same-day and last-mile deliveries to their customers.

Read the full article at: www.supplychain247.com


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High-Tech Bridge COO Talks About Web & WordPress Security

High-Tech Bridge COO Talks About Web & WordPress Security | Tampa Florida Business Strategy | Scoop.it


As of the beginning of 2019, WordPress powers 33% of the top ten million websites, confirming it as the most popular and widely used blogging and CMS platform again. Such popularity attracts a lot of attention, and application security software companies which typically focus on security solutions...

Read the full article at: securityboulevard.com


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