Freeman Achieves ISO 20121 | Sustainable Events News |

Freeman, the leading global provider of brand experiences, has announced it has received the prestigious ISO 20121 Event Sustainability Management System certification, the first in its industry to do so on a global scale.


The international standard is designed to help organizations involved in the events and hospitality industries integrate sustainability into management practices and processes.


“Environmental and social responsibility has always been at the heart of Freeman and guides our business,” said Jeff Chase, vice president of sustainability for Freeman, who oversees the company’s sustainability initiatives and led the certification effort. “This certification – an industry first – reflects the philosophy of our founder, Buck Freeman, and is a tribute to the over 7,000 employees who strive to create sustainable events for our clients,” added Carrie Freeman Parsons, Freeman’s vice chair.