When a lot of us hear the word “design,” the first thing that comes to mind is something beautiful and well laid out. But far more than this is involved when you’re talking effective design for everyday life.
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Dr. Karen Dietz's curator insight,
February 2, 2015 3:07 PM
Author Sam Martin gets right to the heart of the matter with his article on all those Super Bowl ads we've been enjoying. Lots of storytelling has been going on -- but so what? As Martin says, if companies are thinking wisely about their storytelling, the ones who win big are those who see their ad as the start of a story, not the whole enchilada. Great point! Read the article for the best question any company can ask itself about tis storytelling. Then take his advice for ways to have your business storytelling bring home results. Many thanks to brand storyteller Omar Kattan for bringing my attention to this worthy piece! This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it
Omar Kattan's curator insight,
July 25, 2014 11:38 PM
Some good ideas, tips and inspiration for your content marketing and brand storytelling from Spielberg, arguably the best storyteller of our time... |