Startup Revolution
37.1K views | +0 today
Follow
 
Scooped by Martin (Marty) Smith
onto Startup Revolution
Scoop.it!

The Social Startup: Social Media & Content Marketing - Atlantic BT

The Social Startup: Social Media & Content Marketing - Atlantic BT | Startup Revolution | Scoop.it
The Social Startup explains how a competent content marketing program coupled with great social support helps startups increase valuations and lower costs.
Martin (Marty) Smith's insight:

I've created four companies and I've spent the last two years DEEP inside of content marketing. Most startups don't think they need social media and content marketing. They are wrong.

This post proves that the OVER, what startups stand to gain, is so much greater than the UNDER, what creating a helpful social media and content marketing engine costs in time and resources that to NOT allocate the 400 hours (or so) a year required is foolish and a tragic waste of opportunity.

jmwakasege's comment, September 24, 2013 9:23 PM
I'm a start up and i think content marketing is King. People actual now are more interested on what you have to offer as person. Yo product follows.
Brian Yanish - MarketingHits.com's curator insight, September 24, 2013 11:21 PM

I agree  if a startup doesn't use content to talk to their future unknown customers they loss the opportunity to connect on multiple touch points including social media. 


Content also gives the potential buyers a spot to ask questions (comment) which in turn can help a startup improve their products and their message.

Startup Revolution
Our Future Depends On Startup Heroes.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Blue Prism Issues $130M In Stock Via TechCrunch 

Blue Prism Issues $130M In Stock Via TechCrunch  | Startup Revolution | Scoop.it
Just this morning robotic process automation (RPA) firm, Blue Prism, announced enhancements to its platform. A little later the company, which went public on the London Stock Exchange in 2016, announced it was raising £100 million (approximately $130 million) by issuing new stock. The announcement …
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Everyday Things That Are Tired Of Your Crap (smile)

Everyday Things That Are Tired Of Your Crap (smile) | Startup Revolution | Scoop.it

We tend to complain about things all the time, but what if it was the other way around? Illustrator Teo Zirinis shows us that your stuff has had enough of your crap and has plenty to complain about too. So you better give them a break!

Martin (Marty) Smith's insight:

Funny reminder we take everything for granted these days. What if the shoes were worn by those things we don't think about but can't live without? What if the machines could tell us how they really feel? Gives Internet of Things a new meaning. 

No comment yet.
Rescooped by Martin (Marty) Smith from Digital Delights - Digital Tribes
Scoop.it!

Why real creativity is based on knowledge | Tim Leunig 

Educationalist and historian Tim Leunig takes on Sir Ken Robinson, with a witty and erudite riposte to the famous claim that schools are killing creativity

Via Ana Cristina Pratas
Martin (Marty) Smith's comment, December 18, 2018 3:49 PM
Thanks @massimo facchinetti menschy as always my friend :). M
Martin (Marty) Smith's comment, December 18, 2018 3:51 PM
Thanks, @Ana Cristina Pratas getting back at it after a long hiatus. Martin
Scooped by Martin (Marty) Smith
Scoop.it!

Innovate Or Die In Money Too - Why Financial Industry Must Plan for the Next 50 Years Not Just Next 5 via HBR1

Innovate Or Die In Money Too - Why Financial Industry Must Plan for the Next 50 Years Not Just Next 5 via HBR1 | Startup Revolution | Scoop.it

Innovate or Die In Money Too

Loved this HBR intro:

"Despite rapid innovations in data processing and machine learning, many businesses have yet to make the leap from the Industrial Age to the information age, and the gap between technological and organizational progress is widening. Closing this gap requires much more than short-term fixes, like adopting new technologies. Businesses need to organize around long-term strategies for growth and partnership in a sustainable way. The consequences for not doing so can be dire.

 

Eastman Kodak is the textbook case for failing to prioritize an innovation agenda; business schools around the world study the ramifications of the company’s ill-fated decision to ignore the digital photography market until it was too late. It’s far from the only case of a failure to embrace a more digital approach; the larger shift to digital is changing the way every industry operates. Some industries, like photography and media, were impacted earlier. Others, like financial services, are only now experiencing this change in earnest. The common thread in each instance is that a failure to recognize signals and prioritize innovation over short-term profits before it’s too late can have existential ramifications and cause negative ripples throughout broader capital markets."

If That doesn't scare the pants off you then we don't know what will. Money and finance are under pressure and it's innovating or die time. Money, as we've known it, is already dead man walking. 

Martin (Marty) Smith's insight:

HBR article shares many places startups are and will be changing finance and money. 

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Kickstarter Redux -Best of The Crowdfunded

Kickstarter Redux -Best of The Crowdfunded | Startup Revolution | Scoop.it

Kickstarter Redux


Some of the most inventive projects in kickstarter history.

Martin (Marty) Smith's insight:

great review of most popular crowdfunding campaigns on Kickstarter. 

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Bad Ideas Rock!  A Lesson Every Startup Should Learn

Bad Ideas Rock!  A Lesson Every Startup Should Learn | Startup Revolution | Scoop.it

How Bad Ideas Become Good Ideas

Haunting, miserable and heartbreaking failure is nothing anyone every thinks will happen to them. Yet, failure is a necessary step says this Inc process post every startup should read.

Inc's focus is on how bad ideas impact design, but truths shared, far from self-evident, are good to learn. Bad things become good things by recognition and listening. Bad design becomes a good design by tweaking, testing, and more listening.  

Martin (Marty) Smith's insight:

Haunting miserable failure is a necessary condition of good design. For every charmed life capable of creating winning design from the jump there are thousands that must fail first. The "Charmed" are clearly exceptions to the rule as this Inc post shares. 

No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Internet Of Things Is Disrupting Marketing Attribution, & Marketing ROI Will Never Be The Same

Internet Of Things Is Disrupting Marketing Attribution, & Marketing ROI Will Never Be The Same | Startup Revolution | Scoop.it

IOT As Disruption
Marketing attribution has been a mess for years and, as this Forbes post shares, it is about to get worse thanks to the Internet of Things (IOT). Not hard to see why either. 

More than just a gizillion URLs running around headless and in the middle of an e-commerce merchant's funnel potentially hurts, biut the everyone looks at everything differently thing is a killer. Any marketer who has changed, even slightly, their product listings knows how hard patching old and new data together can become. Now imagine that data quilt when metrics from different paths are encrypted differently. 

Going to be a FORTUNE to be made in knitting all this junk together and filtering out the noise. Startups are you listening?


No comment yet.