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5 Social Media Marketing Tips For Startups [Marty Note]

5 Social Media Marketing Tips For Startups [Marty Note] | Startup Revolution |

Marty Note

I've created four companies. I know about the wild ride of creating a company . I know and have interviewed (for ScentTrial on Technorati ) hundreds of startup entrepreneurs. I've noticed one big difference between successful startups and those who end up working for someone else again:

Successful Startups are more OPEN!

Successful startups share, collaborate and engage. They harvest wisdom of crowds and use their social nets to tweak, modify and improve their business model, tactics, strategy and people. Social media can help open your startup up to success. 

5 Social Media Marketing Tips For Startups

Tip 1: Facebook Is Your Exclusive Club
You might be tempted to NOT have a Facebook page. "Too early," someone might say and they would be wrong. The faster you create a viable Facebook community the more traction every other digital asset and your company gets. There are 3 Facebook Usage Rules:

1. Listen more than you talk.

2. Contribute meaningful content TO Facebook.

3. Drive links OUT to your owned properties (websites, blogs, other social).

Ask questions. Treat your Facebook page like an exclusive clubhouse. People in your club love you and want to help. Let them. BTW, play for LIKES and SHARES since they help with SEO (Search Engine Optimization). LIKES and SHARES are the table stakes of social media marketing. 

You will learn how to phrase and share so your stuff gets picked up, commented on and shared. Wish I could give you a magic bullet, but experience is the best teacher because YOUR voice is different than MINE :).

One last FB tip. Pictures and video RULE. The more visual you can be, and this rule applies to everything you do, the more you are likely to win. 

Tip 2: Twitter Is The Radio of the Web
Twitter is where you announce stuff. Keep your "self-promotion" links to about 50%, Curate and follow others in your space. If you are creating mobile apps you might want to follow Luke Wroblewski, author of Mobile First, for example.

Be generous and people will be generous back. Be an ass and you won't last long. If you are young and arrogant try to be less so on social media (please :). Social media amplifies, so a little arrogance becomes an ego that won't fit in the room. Humble, kind and honest work well. When in doubt get someone you trust to read your stuff (btw, I do this kind of "how does it sound" review for lots of friends all the time :). 

Tip 3: Blogs Are Traffic Catchers
Blog early and blog often. The more you blog the more SEO traffic you catch, the more feedback you get and the stronger all of your digital properties become. Short 200 to 500 word posts are better than long posts (says the man famous for 1,000 blog posts LOL).

Long posts are great for search engine spiders but you sacrifice engagement, so I wouldn't suggest ANY startup write long blog posts. Being long winded seems incongruous for "startup", so keep it short and post DAILY. 

If blogging gets good to you and you want to post more than daily CREATE a second blog since you don't want to step on your own blog posts. Remember the Facebook visual rule and ALWAYS have at least one picture or graphic in every post. 

Tip 4: YouTube Is TV
The BIG THREE social media tools for startups have to be Facebook for community, Twitter for announcement and YouTube for telling your story and engagement. If you are in the advanced social media class should be in your bag of tricks too, but only if you are masters of at least one other social media tool (because social media tools amplify each other and is a great HUB for all of your social media when you are ready).

Think of your startup as a reality TV show. There is always something on TV and you should be generating fresh content constantly and at an ever faster pace (see More and More, Faster and Faster, Better and Better : ).

Create content that creates and then successfully resolves (in your favor) cliff hangers. Humanize your widget. Make people CARE. Steve Sabol, the creator of NFL Films, famously said, "Tell me a fact and I remember, tell me a truth and I believe, tell me a story and it will live in my heart forever."

At first, you won't know what story to tell and that is ok. Start telling stories, any story, and you will get in a storytelling rhythm. Watch your feedback loops. How many visits on that story? How many LIKES, SHARES, COMMENTS and RETWEETS? 

When you detect patterns do more of the good patterns and less of the bad. Video is the prime medium for your storytelling because no one reads anymore AND because video is a better storytelling medium (when used by someone who knows what they are doing). You need help to create your first videos. Don't try to DIY this one.

Tip 5: People Not Things Sell
People want to buy YOU. Don't frustrate that desire; don't make your communication and website all about your widget. I got so frustrated with the typical startup "all about the widget" approach to selling I wrote People Not Things Sell ( ). 

Here is another important idea for startups. Social media and the web DO NOT FIX ANYTHING. The web and social media is a huge megaphone. If you don't know your Unique Selling Proposition (USP), your elevator pitch, your core values the web will not help you find them.

The web will point out inconsistency and sloppiness fast, very fast, so have your marketing act together. I just wrote about the need for self examination yesterday on another blog: )

Remember, social media is startups best friend. Have your core marketing act together and share, shar eand share more. Don't freak out. Keep calm and Retweet :). M  


VisionFunder's curator insight, April 25, 2016 8:33 AM
Interesting article
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Blue Prism Issues $130M In Stock Via TechCrunch 

Blue Prism Issues $130M In Stock Via TechCrunch  | Startup Revolution |
Just this morning robotic process automation (RPA) firm, Blue Prism, announced enhancements to its platform. A little later the company, which went public on the London Stock Exchange in 2016, announced it was raising £100 million (approximately $130 million) by issuing new stock. The announcement …
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Everyday Things That Are Tired Of Your Crap (smile)

Everyday Things That Are Tired Of Your Crap (smile) | Startup Revolution |

We tend to complain about things all the time, but what if it was the other way around? Illustrator Teo Zirinis shows us that your stuff has had enough of your crap and has plenty to complain about too. So you better give them a break!

Martin (Marty) Smith's insight:

Funny reminder we take everything for granted these days. What if the shoes were worn by those things we don't think about but can't live without? What if the machines could tell us how they really feel? Gives Internet of Things a new meaning. 

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Why real creativity is based on knowledge | Tim Leunig 

Educationalist and historian Tim Leunig takes on Sir Ken Robinson, with a witty and erudite riposte to the famous claim that schools are killing creativity

Via Ana Cristina Pratas
Martin (Marty) Smith's comment, December 18, 2018 3:49 PM
Thanks @massimo facchinetti menschy as always my friend :). M
Martin (Marty) Smith's comment, December 18, 2018 3:51 PM
Thanks, @Ana Cristina Pratas getting back at it after a long hiatus. Martin
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Innovate Or Die In Money Too - Why Financial Industry Must Plan for the Next 50 Years Not Just Next 5 via HBR1

Innovate Or Die In Money Too - Why Financial Industry Must Plan for the Next 50 Years Not Just Next 5 via HBR1 | Startup Revolution |

Innovate or Die In Money Too

Loved this HBR intro:

"Despite rapid innovations in data processing and machine learning, many businesses have yet to make the leap from the Industrial Age to the information age, and the gap between technological and organizational progress is widening. Closing this gap requires much more than short-term fixes, like adopting new technologies. Businesses need to organize around long-term strategies for growth and partnership in a sustainable way. The consequences for not doing so can be dire.


Eastman Kodak is the textbook case for failing to prioritize an innovation agenda; business schools around the world study the ramifications of the company’s ill-fated decision to ignore the digital photography market until it was too late. It’s far from the only case of a failure to embrace a more digital approach; the larger shift to digital is changing the way every industry operates. Some industries, like photography and media, were impacted earlier. Others, like financial services, are only now experiencing this change in earnest. The common thread in each instance is that a failure to recognize signals and prioritize innovation over short-term profits before it’s too late can have existential ramifications and cause negative ripples throughout broader capital markets."

If That doesn't scare the pants off you then we don't know what will. Money and finance are under pressure and it's innovating or die time. Money, as we've known it, is already dead man walking. 

Martin (Marty) Smith's insight:

HBR article shares many places startups are and will be changing finance and money. 

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Kickstarter Redux -Best of The Crowdfunded

Kickstarter Redux -Best of The Crowdfunded | Startup Revolution |

Kickstarter Redux

Some of the most inventive projects in kickstarter history.

Martin (Marty) Smith's insight:

great review of most popular crowdfunding campaigns on Kickstarter. 

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Bad Ideas Rock!  A Lesson Every Startup Should Learn

Bad Ideas Rock!  A Lesson Every Startup Should Learn | Startup Revolution |

How Bad Ideas Become Good Ideas

Haunting, miserable and heartbreaking failure is nothing anyone every thinks will happen to them. Yet, failure is a necessary step says this Inc process post every startup should read.

Inc's focus is on how bad ideas impact design, but truths shared, far from self-evident, are good to learn. Bad things become good things by recognition and listening. Bad design becomes a good design by tweaking, testing, and more listening.  

Martin (Marty) Smith's insight:

Haunting miserable failure is a necessary condition of good design. For every charmed life capable of creating winning design from the jump there are thousands that must fail first. The "Charmed" are clearly exceptions to the rule as this Inc post shares. 

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